<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with Wdesk from Workiva-->
<!--Copyright 2023 Workiva-->
<!--r:012b5211-a829-409d-acdf-8ce0c4cbc783,g:d794ed69-7a5e-43a8-a9fa-3dd858dc2190-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member"/>
  <link:roleRef roleURI="http://www.gohealth.com/role/Cover" xlink:type="simple" xlink:href="goco-20221231.xsd#Cover"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/Cover" xlink:type="extended" id="i3f5c15d3925b43579245147de0ebd67c_Cover">
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentInformationLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentType_414ccd5b-6e14-46aa-b156-2ced771d73f1" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentType"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentType_414ccd5b-6e14-46aa-b156-2ced771d73f1" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentAnnualReport_0227f3cb-2997-47e5-9c9a-bd4c1e472c1b" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentAnnualReport"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentAnnualReport_0227f3cb-2997-47e5-9c9a-bd4c1e472c1b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentPeriodEndDate_cd6862a6-9cd6-4916-aaa5-f4a52585792e" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentPeriodEndDate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentPeriodEndDate_cd6862a6-9cd6-4916-aaa5-f4a52585792e" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CurrentFiscalYearEndDate_44d57c71-bfb2-4d21-a0da-dea507981fb6" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_CurrentFiscalYearEndDate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_CurrentFiscalYearEndDate_44d57c71-bfb2-4d21-a0da-dea507981fb6" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentTransitionReport_10ce1550-ff34-4c03-b64a-a2b9c0ff4a05" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentTransitionReport"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentTransitionReport_10ce1550-ff34-4c03-b64a-a2b9c0ff4a05" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFileNumber_dd687d8e-2efc-45cc-bb15-e11674bd0781" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityFileNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityFileNumber_dd687d8e-2efc-45cc-bb15-e11674bd0781" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityRegistrantName_da7eb836-f3c7-460b-8410-2383d6339b5c" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityRegistrantName"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityRegistrantName_da7eb836-f3c7-460b-8410-2383d6339b5c" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityIncorporationStateCountryCode_4be165bb-d164-49b8-9d2f-bfddd417a6cb" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityIncorporationStateCountryCode"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityIncorporationStateCountryCode_4be165bb-d164-49b8-9d2f-bfddd417a6cb" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityTaxIdentificationNumber_f2d4fe91-981b-405e-a3c2-1f8f1b0f8c01" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityTaxIdentificationNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityTaxIdentificationNumber_f2d4fe91-981b-405e-a3c2-1f8f1b0f8c01" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine1_b012b652-a0b9-4aa6-9512-f0dfcf796617" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityAddressAddressLine1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityAddressAddressLine1_b012b652-a0b9-4aa6-9512-f0dfcf796617" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCityOrTown_340b448d-413c-43f5-96f9-a9c44e8d02a0" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityAddressCityOrTown"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityAddressCityOrTown_340b448d-413c-43f5-96f9-a9c44e8d02a0" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressStateOrProvince_569ac74f-5053-40b3-ae76-2fd640392ab2" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityAddressStateOrProvince"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityAddressStateOrProvince_569ac74f-5053-40b3-ae76-2fd640392ab2" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressPostalZipCode_8ceb3703-c857-4d01-b6b9-a826247e9d3b" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityAddressPostalZipCode"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityAddressPostalZipCode_8ceb3703-c857-4d01-b6b9-a826247e9d3b" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CityAreaCode_9fd68530-3a88-415b-8837-cd1d0f96cedc" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_CityAreaCode"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_CityAreaCode_9fd68530-3a88-415b-8837-cd1d0f96cedc" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LocalPhoneNumber_b42d855e-a4c8-4e6c-873c-5b4715f95f12" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_LocalPhoneNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_LocalPhoneNumber_b42d855e-a4c8-4e6c-873c-5b4715f95f12" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_Security12bTitle_5e556362-0fa1-4048-b95f-744de4713fab" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_Security12bTitle"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_Security12bTitle_5e556362-0fa1-4048-b95f-744de4713fab" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_TradingSymbol_4af08a24-9c99-431c-84c2-d1d4a4912b9a" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_TradingSymbol"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_TradingSymbol_4af08a24-9c99-431c-84c2-d1d4a4912b9a" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SecurityExchangeName_c86587c5-4cd4-41cd-a820-c70c695311ab" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_SecurityExchangeName"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_SecurityExchangeName_c86587c5-4cd4-41cd-a820-c70c695311ab" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_5646f523-d674-4ab9-81e4-1353ba93c2b0" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityWellKnownSeasonedIssuer"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityWellKnownSeasonedIssuer_5646f523-d674-4ab9-81e4-1353ba93c2b0" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityVoluntaryFilers_ae264fc5-2146-4c31-8015-407106fec9cb" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityVoluntaryFilers"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityVoluntaryFilers_ae264fc5-2146-4c31-8015-407106fec9cb" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCurrentReportingStatus_bba61795-3804-40d7-9b1d-ee8302129e82" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityCurrentReportingStatus"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityCurrentReportingStatus_bba61795-3804-40d7-9b1d-ee8302129e82" xlink:type="arc" order="20"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityInteractiveDataCurrent_037d46e8-978c-40f1-a9ae-71fe23307dfe" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityInteractiveDataCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityInteractiveDataCurrent_037d46e8-978c-40f1-a9ae-71fe23307dfe" xlink:type="arc" order="21"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFilerCategory_8fc1662d-f1da-4dd7-aece-d56ba33a02af" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityFilerCategory"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityFilerCategory_8fc1662d-f1da-4dd7-aece-d56ba33a02af" xlink:type="arc" order="22"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntitySmallBusiness_8e4e6e76-a33f-4aac-a08c-9b2f7f58d239" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntitySmallBusiness"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntitySmallBusiness_8e4e6e76-a33f-4aac-a08c-9b2f7f58d239" xlink:type="arc" order="23"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityEmergingGrowthCompany_45c10418-e47e-4690-bca5-a3bd3d3831c1" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityEmergingGrowthCompany"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityEmergingGrowthCompany_45c10418-e47e-4690-bca5-a3bd3d3831c1" xlink:type="arc" order="24"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_IcfrAuditorAttestationFlag_08bb0118-828e-4be0-a625-1b781d7479b7" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_IcfrAuditorAttestationFlag"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_IcfrAuditorAttestationFlag_08bb0118-828e-4be0-a625-1b781d7479b7" xlink:type="arc" order="25"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityShellCompany_9bf85445-bad0-439b-b3ae-e2c0d43b7f0e" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityShellCompany"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityShellCompany_9bf85445-bad0-439b-b3ae-e2c0d43b7f0e" xlink:type="arc" order="26"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityPublicFloat_5989cb17-8d18-4ffa-95a3-f5ae8464c883" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityPublicFloat"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityPublicFloat_5989cb17-8d18-4ffa-95a3-f5ae8464c883" xlink:type="arc" order="27"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_d16fa446-d75b-49ac-af11-d64d2c72fc91" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityCommonStockSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityCommonStockSharesOutstanding_d16fa446-d75b-49ac-af11-d64d2c72fc91" xlink:type="arc" order="28"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_e3b54b3a-86e3-4d06-a777-71c9e8b10744" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_e3b54b3a-86e3-4d06-a777-71c9e8b10744" xlink:type="arc" order="29"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentsIncorporatedByReferenceTextBlock_eee4ddb3-3738-42d5-8e39-c3a9e15cce3c" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentsIncorporatedByReferenceTextBlock"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentsIncorporatedByReferenceTextBlock_eee4ddb3-3738-42d5-8e39-c3a9e15cce3c" xlink:type="arc" order="30"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AmendmentFlag_40acd8d4-69ca-4076-8ed8-2f1a42a7d5d9" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_AmendmentFlag"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_AmendmentFlag_40acd8d4-69ca-4076-8ed8-2f1a42a7d5d9" xlink:type="arc" order="31"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentFiscalYearFocus_98ef8a47-262a-466c-931e-94e72d6dcc94" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentFiscalYearFocus"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentFiscalYearFocus_98ef8a47-262a-466c-931e-94e72d6dcc94" xlink:type="arc" order="32"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentFiscalPeriodFocus_7894ba20-d4d5-48fe-9a50-bdf3a4eba3d2" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentFiscalPeriodFocus"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentFiscalPeriodFocus_7894ba20-d4d5-48fe-9a50-bdf3a4eba3d2" xlink:type="arc" order="33"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCentralIndexKey_267ba3ce-646c-4080-b706-707fc4eafebc" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityCentralIndexKey"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_EntityCentralIndexKey_267ba3ce-646c-4080-b706-707fc4eafebc" xlink:type="arc" order="34"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentInformationTable_c82d5e79-1a1f-4a8f-95a2-e21c04ed4db3" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_DocumentInformationTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_dei_DocumentInformationLineItems_ff5c9567-0069-47b1-a2ea-f7d7bd8cf03a" xlink:to="loc_dei_DocumentInformationTable_c82d5e79-1a1f-4a8f-95a2-e21c04ed4db3" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_c910daed-df4f-4fe6-a77d-c455d8195f0e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_dei_DocumentInformationTable_c82d5e79-1a1f-4a8f-95a2-e21c04ed4db3" xlink:to="loc_us-gaap_StatementClassOfStockAxis_c910daed-df4f-4fe6-a77d-c455d8195f0e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_c910daed-df4f-4fe6-a77d-c455d8195f0e_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_c910daed-df4f-4fe6-a77d-c455d8195f0e" xlink:to="loc_us-gaap_ClassOfStockDomain_c910daed-df4f-4fe6-a77d-c455d8195f0e_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_6176676f-17b2-4026-8b1d-aabcf5023215" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_c910daed-df4f-4fe6-a77d-c455d8195f0e" xlink:to="loc_us-gaap_ClassOfStockDomain_6176676f-17b2-4026-8b1d-aabcf5023215" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_58616b14-244e-4da0-ba66-fce1d91f5354" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_6176676f-17b2-4026-8b1d-aabcf5023215" xlink:to="loc_us-gaap_CommonClassAMember_58616b14-244e-4da0-ba66-fce1d91f5354" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_1c029a22-1d28-46b5-9269-e073ec8bc585" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_6176676f-17b2-4026-8b1d-aabcf5023215" xlink:to="loc_us-gaap_CommonClassBMember_1c029a22-1d28-46b5-9269-e073ec8bc585" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ConsolidatedStatementsofOperations" xlink:type="simple" xlink:href="goco-20221231.xsd#ConsolidatedStatementsofOperations"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ConsolidatedStatementsofOperations" xlink:type="extended" id="i4c7c918f624a473da55de457507a9b1c_ConsolidatedStatementsofOperations">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_9a907def-ce6b-4059-8086-ebc561ec4901" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_9a907def-ce6b-4059-8086-ebc561ec4901" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingExpensesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CostOfRevenue_fc7bb128-9530-4519-9903-0f87f4f4cc66" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CostOfRevenue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_CostOfRevenue_fc7bb128-9530-4519-9903-0f87f4f4cc66" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MarketingAndAdvertisingExpense_b1db968c-9002-4da8-ae0b-c12026b1a738" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MarketingAndAdvertisingExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_MarketingAndAdvertisingExpense_b1db968c-9002-4da8-ae0b-c12026b1a738" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessDevelopment_8413c7ee-c6fe-4ef1-8775-f37abc380d99" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessDevelopment"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_BusinessDevelopment_8413c7ee-c6fe-4ef1-8775-f37abc380d99" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InformationTechnologyAndDataProcessing_daf46096-fcd2-439e-a43c-3b069e065138" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InformationTechnologyAndDataProcessing"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_InformationTechnologyAndDataProcessing_daf46096-fcd2-439e-a43c-3b069e065138" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_1dd6a5d0-5a8d-4d2a-8a30-80a092f64176" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GeneralAndAdministrativeExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpense_1dd6a5d0-5a8d-4d2a-8a30-80a092f64176" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_8682d2f0-cf74-420d-9d39-6e69842862d1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AmortizationOfIntangibleAssets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_8682d2f0-cf74-420d-9d39-6e69842862d1" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseImpairmentLoss_88fd78fa-81ff-497d-97b8-29e32cd42a18" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_OperatingLeaseImpairmentLoss_88fd78fa-81ff-497d-97b8-29e32cd42a18" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses_108bca55-36ae-41dd-9400-86f4c061bac5" xlink:href="goco-20221231.xsd#goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses_108bca55-36ae-41dd-9400-86f4c061bac5" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_f92ea81d-84e0-45bf-ba54-940113c8da1a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_f92ea81d-84e0-45bf-ba54-940113c8da1a" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_852e87d4-8bcb-48b9-afb8-1dcdf4bad84b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_852e87d4-8bcb-48b9-afb8-1dcdf4bad84b" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CostsAndExpenses_85d2a118-815e-4c84-bd28-c41d71f2a80e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CostsAndExpenses"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingExpensesAbstract_f11e2b3d-5c43-4e4e-aefb-fec774dd691f" xlink:to="loc_us-gaap_CostsAndExpenses_85d2a118-815e-4c84-bd28-c41d71f2a80e" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingIncomeLoss_5c0c0b23-0842-490c-9e67-8eec886180ba" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingIncomeLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_OperatingIncomeLoss_5c0c0b23-0842-490c-9e67-8eec886180ba" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InterestExpense_528d3fb8-d742-4fd5-882c-c86ca88b23f0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_InterestExpense_528d3fb8-d742-4fd5-882c-c86ca88b23f0" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_16a298ca-caa7-4fd0-85e7-e7c3d0cdd09d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_16a298ca-caa7-4fd0-85e7-e7c3d0cdd09d" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_71977059-89bd-4fc2-b587-200c682ce559" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherNonoperatingIncomeExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_OtherNonoperatingIncomeExpense_71977059-89bd-4fc2-b587-200c682ce559" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_8bb57081-1e1d-4372-a867-147857fafe7c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_8bb57081-1e1d-4372-a867-147857fafe7c" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_f6aaac97-84a6-4fc8-9a5b-ab01a42ae8ce" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeTaxExpenseBenefit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_f6aaac97-84a6-4fc8-9a5b-ab01a42ae8ce" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProfitLoss_d3f17c2f-7ff7-455a-afd5-55fa5409f399" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProfitLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_ProfitLoss_d3f17c2f-7ff7-455a-afd5-55fa5409f399" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_6649b602-594a-4f62-9956-0a07a7d37b40" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_6649b602-594a-4f62-9956-0a07a7d37b40" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetIncomeLoss_2acac7c4-44fd-4f47-909a-9f456de8e69b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetIncomeLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_NetIncomeLoss_2acac7c4-44fd-4f47-909a-9f456de8e69b" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EarningsPerShareProFormaAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EarningsPerShareBasic_59cd235e-e053-481a-b94b-31c9979a95cc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EarningsPerShareBasic"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:to="loc_us-gaap_EarningsPerShareBasic_59cd235e-e053-481a-b94b-31c9979a95cc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EarningsPerShareDiluted_be6f2103-c923-4f67-ade3-2cd455a22234" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EarningsPerShareDiluted"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:to="loc_us-gaap_EarningsPerShareDiluted_be6f2103-c923-4f67-ade3-2cd455a22234" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_f5950fff-c9aa-4b76-afb1-28867319fc1d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_f5950fff-c9aa-4b76-afb1-28867319fc1d" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_c4d6b0bc-e198-44d2-945d-17e5501be7c6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareProFormaAbstract_77fe344d-cdb8-4a45-872f-b3594390fb7f" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_c4d6b0bc-e198-44d2-945d-17e5501be7c6" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_08316fb0-fbb6-44ca-adf2-6c062ae6f0a8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_11eef114-7db2-4a78-b925-213a9c7aacb0" xlink:to="loc_us-gaap_StatementTable_08316fb0-fbb6-44ca-adf2-6c062ae6f0a8" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductOrServiceAxis_89cba47a-f3ef-4205-a128-e5d2409eef81" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_08316fb0-fbb6-44ca-adf2-6c062ae6f0a8" xlink:to="loc_srt_ProductOrServiceAxis_89cba47a-f3ef-4205-a128-e5d2409eef81" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_89cba47a-f3ef-4205-a128-e5d2409eef81_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_89cba47a-f3ef-4205-a128-e5d2409eef81" xlink:to="loc_srt_ProductsAndServicesDomain_89cba47a-f3ef-4205-a128-e5d2409eef81_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_f0102cf4-926a-45bd-b839-69f42b8ab470" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_89cba47a-f3ef-4205-a128-e5d2409eef81" xlink:to="loc_srt_ProductsAndServicesDomain_f0102cf4-926a-45bd-b839-69f42b8ab470" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommissionMember_1c736ef9-d441-4cbd-98cc-7de9ea2e4385" xlink:href="goco-20221231.xsd#goco_CommissionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_f0102cf4-926a-45bd-b839-69f42b8ab470" xlink:to="loc_goco_CommissionMember_1c736ef9-d441-4cbd-98cc-7de9ea2e4385" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EnterpriseMember_6a042caa-4fb9-4c05-9d16-e1990d0b55c6" xlink:href="goco-20221231.xsd#goco_EnterpriseMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_f0102cf4-926a-45bd-b839-69f42b8ab470" xlink:to="loc_goco_EnterpriseMember_6a042caa-4fb9-4c05-9d16-e1990d0b55c6" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ConsolidatedBalanceSheets" xlink:type="simple" xlink:href="goco-20221231.xsd#ConsolidatedBalanceSheets"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ConsolidatedBalanceSheets" xlink:type="extended" id="i8c228506e3d74bfa93c9a76414adeb40_ConsolidatedBalanceSheets">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_6cfd2b39-3fe2-452d-a83e-d88380489c56" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AssetsAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_6cfd2b39-3fe2-452d-a83e-d88380489c56" xlink:to="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AssetsCurrentAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_2cde43d2-7ed6-4c5c-b616-cb9c070e1369" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_2cde43d2-7ed6-4c5c-b616-cb9c070e1369" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_07c78b99-0913-45cf-baa6-8ea880ddefa6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountsReceivableNetCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:to="loc_us-gaap_AccountsReceivableNetCurrent_07c78b99-0913-45cf-baa6-8ea880ddefa6" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent_3560f7bb-4636-4f32-afc0-26ffa0b882de" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:to="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent_3560f7bb-4636-4f32-afc0-26ffa0b882de" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_34a7ac2b-3aa3-422e-a879-8b5acec301a1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:to="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_34a7ac2b-3aa3-422e-a879-8b5acec301a1" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AssetsCurrent_dfc4f14e-fd2b-4081-a05d-8a87992de5ef" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AssetsCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsCurrentAbstract_c67c1445-49b9-4d5b-97c9-0e400bf03ffd" xlink:to="loc_us-gaap_AssetsCurrent_dfc4f14e-fd2b-4081-a05d-8a87992de5ef" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerAssetNetNoncurrent_f082a24f-5c50-4106-88fa-20a08257faf7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerAssetNetNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_ContractWithCustomerAssetNetNoncurrent_f082a24f-5c50-4106-88fa-20a08257faf7" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_223c0e88-3f15-4e6d-b528-22e117fa9089" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseRightOfUseAsset"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_OperatingLeaseRightOfUseAsset_223c0e88-3f15-4e6d-b528-22e117fa9089" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_a633d971-aed2-40bd-a0bd-152e02d1caa1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherAssetsNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_OtherAssetsNoncurrent_a633d971-aed2-40bd-a0bd-152e02d1caa1" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization_ed1dac84-b708-4303-8ecc-00377c852d9d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization_ed1dac84-b708-4303-8ecc-00377c852d9d" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_899a3a5a-e687-41f7-9a91-41070301e077" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_899a3a5a-e687-41f7-9a91-41070301e077" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_Assets_e4780e9e-b5d7-4d09-967a-3d867f77613a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_Assets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AssetsAbstract_b94ec815-a10e-4b35-a701-60d923c83f00" xlink:to="loc_us-gaap_Assets_e4780e9e-b5d7-4d09-967a-3d867f77613a" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_6cfd2b39-3fe2-452d-a83e-d88380489c56" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesCurrentAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountsPayableCurrent_5d9b3864-6787-4a33-8da2-e18fb74eef2d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountsPayableCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_AccountsPayableCurrent_5d9b3864-6787-4a33-8da2-e18fb74eef2d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_5567a094-451c-48b0-8272-48ec110b3976" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccruedLiabilitiesCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_AccruedLiabilitiesCurrent_5567a094-451c-48b0-8272-48ec110b3976" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerLiabilityCurrentCommissionsPayable_1b91648e-48e4-4e42-a27a-7e5b636cf35e" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerLiabilityCurrentCommissionsPayable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_goco_ContractWithCustomerLiabilityCurrentCommissionsPayable_1b91648e-48e4-4e42-a27a-7e5b636cf35e" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_a26f1919-6eea-4e35-9cec-3202fab01286" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseLiabilityCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_OperatingLeaseLiabilityCurrent_a26f1919-6eea-4e35-9cec-3202fab01286" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerLiabilityCurrentDeferredRevenue_4e671f81-fe1b-4646-98f1-e27bd45c7958" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerLiabilityCurrentDeferredRevenue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_goco_ContractWithCustomerLiabilityCurrentDeferredRevenue_4e671f81-fe1b-4646-98f1-e27bd45c7958" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LongTermDebtCurrent_b6424bfc-9379-4059-9ee4-47eb1a02f979" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LongTermDebtCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_LongTermDebtCurrent_b6424bfc-9379-4059-9ee4-47eb1a02f979" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherLiabilitiesCurrent_da6b8c17-9fd1-4b3e-9aa5-3f56410f5b48" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherLiabilitiesCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_OtherLiabilitiesCurrent_da6b8c17-9fd1-4b3e-9aa5-3f56410f5b48" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesCurrent_10dce889-9534-4938-a4c8-2ecb4cce90b0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_8a47acae-cf5d-45d8-8764-3f05791a0637" xlink:to="loc_us-gaap_LiabilitiesCurrent_10dce889-9534-4938-a4c8-2ecb4cce90b0" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesNoncurrentAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerLiabilityNoncurrentCommissionsPayable_2b534cc5-2f97-494b-b124-cf6bc61c5c6e" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerLiabilityNoncurrentCommissionsPayable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:to="loc_goco_ContractWithCustomerLiabilityNoncurrentCommissionsPayable_2b534cc5-2f97-494b-b124-cf6bc61c5c6e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_4c630082-7bac-4ca2-be6d-5bde2538d404" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseLiabilityNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:to="loc_us-gaap_OperatingLeaseLiabilityNoncurrent_4c630082-7bac-4ca2-be6d-5bde2538d404" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_eae52b67-f230-49af-bb26-7c43ac8fb21f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LongTermDebtNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:to="loc_us-gaap_LongTermDebtNoncurrent_eae52b67-f230-49af-bb26-7c43ac8fb21f" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_addc78ca-3dc7-41f2-8403-00aeb618122c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherLiabilitiesNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:to="loc_us-gaap_OtherLiabilitiesNoncurrent_addc78ca-3dc7-41f2-8403-00aeb618122c" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesNoncurrent_11d4332e-bfb6-4478-b66b-267a60df5342" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesNoncurrentAbstract_4bff8b67-7a18-4f8d-bd89-d2e6c62be7fc" xlink:to="loc_us-gaap_LiabilitiesNoncurrent_11d4332e-bfb6-4478-b66b-267a60df5342" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommitmentsAndContingencies_bec16d48-4c76-40d3-900c-728d1d400168" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommitmentsAndContingencies"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_CommitmentsAndContingencies_bec16d48-4c76-40d3-900c-728d1d400168" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityCarryingAmountAttributableToParent_584a4f44-2b98-4fdf-b7be-4016fd602fbb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityCarryingAmountAttributableToParent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_TemporaryEquityCarryingAmountAttributableToParent_584a4f44-2b98-4fdf-b7be-4016fd602fbb" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockValue_342f7a31-5a04-426e-8976-ebb14d1da4cc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_CommonStockValue_342f7a31-5a04-426e-8976-ebb14d1da4cc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockValue_076f398c-5ad2-4fed-a0e1-d88de81b0729" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_PreferredStockValue_076f398c-5ad2-4fed-a0e1-d88de81b0729" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockCommonValue_c1464916-0eaf-472c-bfdc-c924b99ea160" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockCommonValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_TreasuryStockCommonValue_c1464916-0eaf-472c-bfdc-c924b99ea160" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdditionalPaidInCapital_b8a53b4a-470e-4d48-9d80-e1c8fbdf633c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdditionalPaidInCapital"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_AdditionalPaidInCapital_b8a53b4a-470e-4d48-9d80-e1c8fbdf633c" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_d671f2a4-6734-4333-a71e-004ee37d17fa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_d671f2a4-6734-4333-a71e-004ee37d17fa" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_a80c10b5-6b70-43e4-9f5d-48eee53b61ff" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetainedEarningsAccumulatedDeficit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_a80c10b5-6b70-43e4-9f5d-48eee53b61ff" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquity_775583b7-a424-4f59-9906-771eefb232ff" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_StockholdersEquity_775583b7-a424-4f59-9906-771eefb232ff" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterest_51abd4c9-50f5-42f8-8be1-645c1eab5add" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MinorityInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_MinorityInterest_51abd4c9-50f5-42f8-8be1-645c1eab5add" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_671a6e96-ec58-4bd9-bd10-a499f4e3a8d3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StockholdersEquityAbstract_96cc50c4-1bf0-40a2-b789-c36cc2c2a8aa" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_671a6e96-ec58-4bd9-bd10-a499f4e3a8d3" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_9b7aa1d2-ea88-41fd-9892-71ef4d2249b9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LiabilitiesAndStockholdersEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6c968ad9-a012-45e6-a543-51312b70d712" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquity_9b7aa1d2-ea88-41fd-9892-71ef4d2249b9" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_49746e2a-37b7-4dcc-85d2-42e44a693df8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_6cfd2b39-3fe2-452d-a83e-d88380489c56" xlink:to="loc_us-gaap_StatementTable_49746e2a-37b7-4dcc-85d2-42e44a693df8" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_4ea16cb2-d459-42c2-b5e8-9fe338080e7c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_49746e2a-37b7-4dcc-85d2-42e44a693df8" xlink:to="loc_us-gaap_StatementClassOfStockAxis_4ea16cb2-d459-42c2-b5e8-9fe338080e7c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_4ea16cb2-d459-42c2-b5e8-9fe338080e7c_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_4ea16cb2-d459-42c2-b5e8-9fe338080e7c" xlink:to="loc_us-gaap_ClassOfStockDomain_4ea16cb2-d459-42c2-b5e8-9fe338080e7c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_4ea16cb2-d459-42c2-b5e8-9fe338080e7c" xlink:to="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RedeemableConvertiblePreferredStockMember_eb0a90ac-6fe8-4b1f-92be-541ae633e6eb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RedeemableConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:to="loc_us-gaap_RedeemableConvertiblePreferredStockMember_eb0a90ac-6fe8-4b1f-92be-541ae633e6eb" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_24ee2175-ffe6-4949-b584-8646e286ac7a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:to="loc_us-gaap_CommonClassAMember_24ee2175-ffe6-4949-b584-8646e286ac7a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_b6974c2e-86b5-415a-8985-7b6a7065ac53" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:to="loc_us-gaap_CommonClassBMember_b6974c2e-86b5-415a-8985-7b6a7065ac53" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConvertiblePreferredStockMember_66acb0d7-1a5b-41e5-a80a-181e0da16b27" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_ebbfe021-ead9-4f29-a123-72b0923a6c5a" xlink:to="loc_us-gaap_ConvertiblePreferredStockMember_66acb0d7-1a5b-41e5-a80a-181e0da16b27" xlink:type="arc" order="3"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" xlink:href="goco-20221231.xsd#ConsolidatedBalanceSheetsParenthetical"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended" id="if57f57eaf33942c28b84f2b80aeaf6da_ConsolidatedBalanceSheetsParenthetical">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_0915e5fe-45a3-4438-93b2-83636d9c3f6e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_0915e5fe-45a3-4438-93b2-83636d9c3f6e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityParOrStatedValuePerShare_bcc79bf2-e043-49d1-9969-640343d4af5c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TemporaryEquityParOrStatedValuePerShare_bcc79bf2-e043-49d1-9969-640343d4af5c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquitySharesAuthorized_eb429c1c-f55c-4aa9-8607-ccf47f32b75d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquitySharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TemporaryEquitySharesAuthorized_eb429c1c-f55c-4aa9-8607-ccf47f32b75d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquitySharesOutstanding_68b1051f-3c7e-4784-8089-9ab86fc2e02b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquitySharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TemporaryEquitySharesOutstanding_68b1051f-3c7e-4784-8089-9ab86fc2e02b" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquitySharesIssued_970863d4-2bee-4c12-844a-1e72444478c2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquitySharesIssued"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TemporaryEquitySharesIssued_970863d4-2bee-4c12-844a-1e72444478c2" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityLiquidationPreference_be622d41-2c13-429a-9cfd-0ae6d86cb69a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityLiquidationPreference"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TemporaryEquityLiquidationPreference_be622d41-2c13-429a-9cfd-0ae6d86cb69a" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_5679ddf8-a8ad-488e-9109-1992f8c77b2e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_5679ddf8-a8ad-488e-9109-1992f8c77b2e" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_10e93046-aa06-4d3d-832e-0c95b24f3392" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_10e93046-aa06-4d3d-832e-0c95b24f3392" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesIssued_fbdad0eb-2526-4545-97ba-6beb3914fc04" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesIssued"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_CommonStockSharesIssued_fbdad0eb-2526-4545-97ba-6beb3914fc04" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_68ef1698-59f6-43ba-bd0e-6841c0734d48" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_68ef1698-59f6-43ba-bd0e-6841c0734d48" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_5a5782aa-c74f-4927-a5f8-038d284f9e4c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_PreferredStockParOrStatedValuePerShare_5a5782aa-c74f-4927-a5f8-038d284f9e4c" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_838c272c-4b71-4e39-b578-1021fbdf40de" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_PreferredStockSharesAuthorized_838c272c-4b71-4e39-b578-1021fbdf40de" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockSharesIssued_7a85e949-3c9a-4842-90aa-513c3385b51d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesIssued"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_PreferredStockSharesIssued_7a85e949-3c9a-4842-90aa-513c3385b51d" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockSharesOutstanding_4fe8ad60-8b68-4b4c-9681-e911d20fcb4d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_PreferredStockSharesOutstanding_4fe8ad60-8b68-4b4c-9681-e911d20fcb4d" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockCommonShares_74ddb81e-2697-4140-97dd-4495acb18917" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockCommonShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_TreasuryStockCommonShares_74ddb81e-2697-4140-97dd-4495acb18917" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_d15e67c0-47d8-42e2-828b-412fc6b1a22e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_c3dce63b-bfdd-4fa8-8145-7f8c9ebf6af3" xlink:to="loc_us-gaap_StatementTable_d15e67c0-47d8-42e2-828b-412fc6b1a22e" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_b0bc0abe-955c-4a3f-baba-f6d7489868bd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_d15e67c0-47d8-42e2-828b-412fc6b1a22e" xlink:to="loc_us-gaap_StatementClassOfStockAxis_b0bc0abe-955c-4a3f-baba-f6d7489868bd" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_b0bc0abe-955c-4a3f-baba-f6d7489868bd_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_b0bc0abe-955c-4a3f-baba-f6d7489868bd" xlink:to="loc_us-gaap_ClassOfStockDomain_b0bc0abe-955c-4a3f-baba-f6d7489868bd_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_b0bc0abe-955c-4a3f-baba-f6d7489868bd" xlink:to="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RedeemableConvertiblePreferredStockMember_978a18ee-b089-4d64-a8bc-6614219856c2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RedeemableConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:to="loc_us-gaap_RedeemableConvertiblePreferredStockMember_978a18ee-b089-4d64-a8bc-6614219856c2" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_17961267-05b7-4fde-86bb-bb00bab9f006" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:to="loc_us-gaap_CommonClassAMember_17961267-05b7-4fde-86bb-bb00bab9f006" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_309f01ee-455e-4f3d-82fc-44e87935d5ed" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:to="loc_us-gaap_CommonClassBMember_309f01ee-455e-4f3d-82fc-44e87935d5ed" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConvertiblePreferredStockMember_0daba4b7-a18e-445b-b8c6-f587c1a030ad" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_b148f2c5-14ec-4b43-bb5e-63492b44e2c6" xlink:to="loc_us-gaap_ConvertiblePreferredStockMember_0daba4b7-a18e-445b-b8c6-f587c1a030ad" xlink:type="arc" order="3"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ConsolidatedStatementsofChangesinStockholdersMembersEquity" xlink:type="simple" xlink:href="goco-20221231.xsd#ConsolidatedStatementsofChangesinStockholdersMembersEquity"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ConsolidatedStatementsofChangesinStockholdersMembersEquity" xlink:type="extended" id="i2bf4ba490d1e4b6e981bf8f578a8e9f3_ConsolidatedStatementsofChangesinStockholdersMembersEquity">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_dd7eb7af-21f3-4889-95c0-20a4a174ede6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_dd7eb7af-21f3-4889-95c0-20a4a174ede6" xlink:to="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_b65ed033-31cb-45d9-bee5-456d532f8a1a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_b65ed033-31cb-45d9-bee5-456d532f8a1a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_06e933ad-5cfa-4024-b79e-98d55d71d491" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_06e933ad-5cfa-4024-b79e-98d55d71d491" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockCommonShares_10f0721e-50c0-4fef-96ca-d1b89121b4a6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockCommonShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_TreasuryStockCommonShares_10f0721e-50c0-4fef-96ca-d1b89121b4a6" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MembersEquity_5d153f45-1415-4ef8-b05e-f5325ccddfc8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MembersEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_MembersEquity_5d153f45-1415-4ef8-b05e-f5325ccddfc8" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProfitLoss_688754c1-15a6-4cc9-bd5a-724ba2dc04c7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProfitLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_ProfitLoss_688754c1-15a6-4cc9-bd5a-724ba2dc04c7" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_c8cc5b56-817f-4287-b890-d3004cbac467" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_c8cc5b56-817f-4287-b890-d3004cbac467" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_1ac9990c-579c-4de2-b9fe-7ed4a4947b1a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_1ac9990c-579c-4de2-b9fe-7ed4a4947b1a" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_0e997b1c-6472-4a0c-bd1b-3d2e01e6e197" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_0e997b1c-6472-4a0c-bd1b-3d2e01e6e197" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_1d7f7e68-ac9e-4048-82b1-0c79474a5cfb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_1d7f7e68-ac9e-4048-82b1-0c79474a5cfb" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_cb5e2434-a041-4b58-aeac-b2feac52f15c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockSharesAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_cb5e2434-a041-4b58-aeac-b2feac52f15c" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_9e763895-5abd-4c54-ad49-6cbe110368ce" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_9e763895-5abd-4c54-ad49-6cbe110368ce" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DividendsPreferredStock_cd255fb8-aaf4-45ef-ab8c-77c79751778d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DividendsPreferredStock"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_DividendsPreferredStock_cd255fb8-aaf4-45ef-ab8c-77c79751778d" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationForfeited_aa9b4a1a-33b3-4b96-97b0-b6cb04a4376b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationForfeited"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationForfeited_aa9b4a1a-33b3-4b96-97b0-b6cb04a4376b" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IssuanceOfSeniorPreferredEarnoutUnitsValue_82a5c5ee-d215-45ce-bbe0-af8e2d841c8c" xlink:href="goco-20221231.xsd#goco_IssuanceOfSeniorPreferredEarnoutUnitsValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_IssuanceOfSeniorPreferredEarnoutUnitsValue_82a5c5ee-d215-45ce-bbe0-af8e2d841c8c" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IssuanceOfCommonEarnoutUnitsValue_bb09c4f2-4d0a-4092-80af-b6e590878fa3" xlink:href="goco-20221231.xsd#goco_IssuanceOfCommonEarnoutUnitsValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_IssuanceOfCommonEarnoutUnitsValue_bb09c4f2-4d0a-4092-80af-b6e590878fa3" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IssuanceOfCommonUnitsDuringThePeriodValue_c9a66067-1b65-428c-9e41-3aadcd88d541" xlink:href="goco-20221231.xsd#goco_IssuanceOfCommonUnitsDuringThePeriodValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_IssuanceOfCommonUnitsDuringThePeriodValue_c9a66067-1b65-428c-9e41-3aadcd88d541" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestPriorToTheTransactions_65b68cfe-e71d-42df-9ab1-c9a8ac8bb1c0" xlink:href="goco-20221231.xsd#goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestPriorToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestPriorToTheTransactions_65b68cfe-e71d-42df-9ab1-c9a8ac8bb1c0" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionPriorToTheTransactions_2d5950e9-b442-461f-844b-2a7fcb27d375" xlink:href="goco-20221231.xsd#goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionPriorToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionPriorToTheTransactions_2d5950e9-b442-461f-844b-2a7fcb27d375" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPriorToTheTransactions_1efbef08-5d4d-4bc8-93f2-d0a1c72a4422" xlink:href="goco-20221231.xsd#goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPriorToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPriorToTheTransactions_1efbef08-5d4d-4bc8-93f2-d0a1c72a4422" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockholdersEquityEffectOfOrganizationalTransactions_b243b2fa-1b65-4fa6-ba2d-2e39633d49ec" xlink:href="goco-20221231.xsd#goco_StockholdersEquityEffectOfOrganizationalTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_StockholdersEquityEffectOfOrganizationalTransactions_b243b2fa-1b65-4fa6-ba2d-2e39633d49ec" xlink:type="arc" order="20"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockholdersEquityEffectOfOrganizationalTransactionsShares_229a88b7-e59c-426b-9fe4-9b378091d4b3" xlink:href="goco-20221231.xsd#goco_StockholdersEquityEffectOfOrganizationalTransactionsShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_StockholdersEquityEffectOfOrganizationalTransactionsShares_229a88b7-e59c-426b-9fe4-9b378091d4b3" xlink:type="arc" order="21"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_dddffde7-4fdb-41d3-a294-2f71d7a36a69" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_dddffde7-4fdb-41d3-a294-2f71d7a36a69" xlink:type="arc" order="22"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_bb8bb7f7-e22a-4f24-81a1-a98d3b194103" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_bb8bb7f7-e22a-4f24-81a1-a98d3b194103" xlink:type="arc" order="23"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EffectOfMergerShares_0f09e17f-baba-464f-bcc8-b137a4d8a2fe" xlink:href="goco-20221231.xsd#goco_EffectOfMergerShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_EffectOfMergerShares_0f09e17f-baba-464f-bcc8-b137a4d8a2fe" xlink:type="arc" order="24"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EffectOfMergerValue_4a6e2424-1f4d-499a-8528-3651ac9e12f0" xlink:href="goco-20221231.xsd#goco_EffectOfMergerValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_EffectOfMergerValue_4a6e2424-1f4d-499a-8528-3651ac9e12f0" xlink:type="arc" order="25"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NoncontrollingInterestDecreaseFromRedemptionsOrPurchaseOfInterestsShares_71c570dc-846e-427f-8cd4-e9d288f97a52" xlink:href="goco-20221231.xsd#goco_NoncontrollingInterestDecreaseFromRedemptionsOrPurchaseOfInterestsShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_NoncontrollingInterestDecreaseFromRedemptionsOrPurchaseOfInterestsShares_71c570dc-846e-427f-8cd4-e9d288f97a52" xlink:type="arc" order="26"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestDecreaseFromRedemptions_fb0f4b94-163a-4f97-af83-adabe56d45f3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MinorityInterestDecreaseFromRedemptions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_MinorityInterestDecreaseFromRedemptions_fb0f4b94-163a-4f97-af83-adabe56d45f3" xlink:type="arc" order="27"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NoncontrollingInterestsDecreaseFromSettlementOfSeniorPreferredEarnoutUnits_6dfc1585-577e-4596-a3cc-7a6218b21d2f" xlink:href="goco-20221231.xsd#goco_NoncontrollingInterestsDecreaseFromSettlementOfSeniorPreferredEarnoutUnits"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_NoncontrollingInterestsDecreaseFromSettlementOfSeniorPreferredEarnoutUnits_6dfc1585-577e-4596-a3cc-7a6218b21d2f" xlink:type="arc" order="28"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_AdjustmentsToAdditionalPaidInCapitalSettlementOfContingentConsiderationLiability_d8222b05-eb53-4655-8d9c-5dddc05ce15a" xlink:href="goco-20221231.xsd#goco_AdjustmentsToAdditionalPaidInCapitalSettlementOfContingentConsiderationLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_AdjustmentsToAdditionalPaidInCapitalSettlementOfContingentConsiderationLiability_d8222b05-eb53-4655-8d9c-5dddc05ce15a" xlink:type="arc" order="29"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NoncontrollingInterestIncreaseFromVestingOfProfitUnits_91681ea3-0a88-4496-b954-be87bac2b338" xlink:href="goco-20221231.xsd#goco_NoncontrollingInterestIncreaseFromVestingOfProfitUnits"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_NoncontrollingInterestIncreaseFromVestingOfProfitUnits_91681ea3-0a88-4496-b954-be87bac2b338" xlink:type="arc" order="30"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_54e0fd81-f4cd-4f24-89cb-4e36c9bb07cb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_54e0fd81-f4cd-4f24-89cb-4e36c9bb07cb" xlink:type="arc" order="31"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestSubsequentToTheTransactions_28f3d83a-99a2-43d3-8fc7-e1b8a3eb6fe2" xlink:href="goco-20221231.xsd#goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestSubsequentToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_NetIncomeLossIncludingPortionAttributableToNoncontrollingInterestSubsequentToTheTransactions_28f3d83a-99a2-43d3-8fc7-e1b8a3eb6fe2" xlink:type="arc" order="32"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionSubsequentToTheTransactions_41d93433-02ae-4203-bf70-533bf800b1c6" xlink:href="goco-20221231.xsd#goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionSubsequentToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_APICShareBasedPaymentArrangementIncreaseForCostRecognitionSubsequentToTheTransactions_41d93433-02ae-4203-bf70-533bf800b1c6" xlink:type="arc" order="33"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityOther_92a24baa-4947-495f-9279-1f09a8f15707" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityOther"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_us-gaap_StockholdersEquityOther_92a24baa-4947-495f-9279-1f09a8f15707" xlink:type="arc" order="34"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxSubsequentToTheTransactions_3b46fec4-9b74-48dc-9d4e-cc37895b668e" xlink:href="goco-20221231.xsd#goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxSubsequentToTheTransactions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_8e1115f6-7cf4-4308-a437-ee7ac66a585f" xlink:to="loc_goco_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxSubsequentToTheTransactions_3b46fec4-9b74-48dc-9d4e-cc37895b668e" xlink:type="arc" order="35"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_e8c40e57-61a1-4119-8354-193e7a1e3f6e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesOutstanding"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_a1a1fdb6-683f-460f-814a-c2c6cd3c0bcf" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockCommonShares_aed8f806-c8db-4914-b586-fd7bc5b9ed48" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockCommonShares"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_dd7eb7af-21f3-4889-95c0-20a4a174ede6" xlink:to="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementEquityComponentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityComponentDomain_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityComponentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794" xlink:to="loc_us-gaap_EquityComponentDomain_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityComponentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_2d34c6d5-73ef-4ee3-b4e2-a51294dd9794" xlink:to="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MemberUnitsMember_ff62f421-6ec7-427c-8d8c-652439e712d8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MemberUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_MemberUnitsMember_ff62f421-6ec7-427c-8d8c-652439e712d8" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockMember_d044dd19-4bf1-4e48-8084-f281ee5332bf" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_CommonStockMember_d044dd19-4bf1-4e48-8084-f281ee5332bf" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockCommonMember_e3eabea3-84b4-4f68-9608-47c3df268d79" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TreasuryStockCommonMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_TreasuryStockCommonMember_e3eabea3-84b4-4f68-9608-47c3df268d79" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_94aed8aa-e3be-4da4-a3f7-faa974b2d9c6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdditionalPaidInCapitalMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_94aed8aa-e3be-4da4-a3f7-faa974b2d9c6" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetainedEarningsMember_6d291b5c-ebf3-46bd-99e1-b7c9f0b95f0d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetainedEarningsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_RetainedEarningsMember_6d291b5c-ebf3-46bd-99e1-b7c9f0b95f0d" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_5d4d7151-7e16-43b3-b0a4-0fae99deeff5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_5d4d7151-7e16-43b3-b0a4-0fae99deeff5" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NoncontrollingInterestMember_e248ec48-8633-4930-8b67-d6818b450101" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NoncontrollingInterestMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_fcd22956-40e1-4ca8-a91a-2de2bf21ffc2" xlink:to="loc_us-gaap_NoncontrollingInterestMember_e248ec48-8633-4930-8b67-d6818b450101" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_566cc2ce-6b27-4ecb-852b-176a75d0deb0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:to="loc_us-gaap_StatementClassOfStockAxis_566cc2ce-6b27-4ecb-852b-176a75d0deb0" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_566cc2ce-6b27-4ecb-852b-176a75d0deb0_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_566cc2ce-6b27-4ecb-852b-176a75d0deb0" xlink:to="loc_us-gaap_ClassOfStockDomain_566cc2ce-6b27-4ecb-852b-176a75d0deb0_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_c11af520-ea55-46a8-a0a1-73b1a854c31b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_566cc2ce-6b27-4ecb-852b-176a75d0deb0" xlink:to="loc_us-gaap_ClassOfStockDomain_c11af520-ea55-46a8-a0a1-73b1a854c31b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_d7c5dce3-770b-4bb6-a85e-5f1637493a4d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_c11af520-ea55-46a8-a0a1-73b1a854c31b" xlink:to="loc_us-gaap_CommonClassAMember_d7c5dce3-770b-4bb6-a85e-5f1637493a4d" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_dc067b5f-4825-4e28-a1ed-ffd13b1fa571" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_c11af520-ea55-46a8-a0a1-73b1a854c31b" xlink:to="loc_us-gaap_CommonClassBMember_dc067b5f-4825-4e28-a1ed-ffd13b1fa571" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_870c7028-6544-43e7-901b-21798ccc0867" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_870c7028-6544-43e7-901b-21798ccc0867" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_870c7028-6544-43e7-901b-21798ccc0867_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_870c7028-6544-43e7-901b-21798ccc0867" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_870c7028-6544-43e7-901b-21798ccc0867_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_f08c11e3-c00d-4a32-b49e-977efbaac500" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_870c7028-6544-43e7-901b-21798ccc0867" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_f08c11e3-c00d-4a32-b49e-977efbaac500" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_35daf816-cc81-455d-ab48-5330095f55e6" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_f08c11e3-c00d-4a32-b49e-977efbaac500" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_35daf816-cc81-455d-ab48-5330095f55e6" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_3fc1d639-54fb-4afe-b491-a455dbfaaa83" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_350616f3-c9dc-44e0-90ef-dc304b27a4d3" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_3fc1d639-54fb-4afe-b491-a455dbfaaa83" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TypeOfAdoptionMember_3fc1d639-54fb-4afe-b491-a455dbfaaa83_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TypeOfAdoptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_3fc1d639-54fb-4afe-b491-a455dbfaaa83" xlink:to="loc_us-gaap_TypeOfAdoptionMember_3fc1d639-54fb-4afe-b491-a455dbfaaa83_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TypeOfAdoptionMember_6f72b17b-aa84-4fc0-bf5d-856cff7bbb00" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TypeOfAdoptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_3fc1d639-54fb-4afe-b491-a455dbfaaa83" xlink:to="loc_us-gaap_TypeOfAdoptionMember_6f72b17b-aa84-4fc0-bf5d-856cff7bbb00" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountingStandardsUpdate201602Member_c5cc94bb-14c7-4d26-b72f-34afea7e0a4a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountingStandardsUpdate201602Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_6f72b17b-aa84-4fc0-bf5d-856cff7bbb00" xlink:to="loc_us-gaap_AccountingStandardsUpdate201602Member_c5cc94bb-14c7-4d26-b72f-34afea7e0a4a" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountingStandardsUpdate201911Member_e0d93a7b-6467-400c-8c56-10527501fe0a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountingStandardsUpdate201911Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_6f72b17b-aa84-4fc0-bf5d-856cff7bbb00" xlink:to="loc_us-gaap_AccountingStandardsUpdate201911Member_e0d93a7b-6467-400c-8c56-10527501fe0a" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ConsolidatedStatementsofCashFlows" xlink:type="simple" xlink:href="goco-20221231.xsd#ConsolidatedStatementsofCashFlows"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ConsolidatedStatementsofCashFlows" xlink:type="extended" id="ic3d85dc42b3848b1a8970b94f1ccd5cf_ConsolidatedStatementsofCashFlows">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_b7a2b95d-5d62-440f-a13d-93754daf75e9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_b7a2b95d-5d62-440f-a13d-93754daf75e9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProfitLoss_a31d7cd5-cceb-4f7b-b0df-baa128995750" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProfitLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_b7a2b95d-5d62-440f-a13d-93754daf75e9" xlink:to="loc_us-gaap_ProfitLoss_a31d7cd5-cceb-4f7b-b0df-baa128995750" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_b7a2b95d-5d62-440f-a13d-93754daf75e9" xlink:to="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensation_cd465557-7e1a-4c59-8150-fdc31161b523" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensation"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_ShareBasedCompensation_cd465557-7e1a-4c59-8150-fdc31161b523" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_31d896d4-5fa4-4ed6-b4c1-ecc0a2766428" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DepreciationDepletionAndAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_DepreciationDepletionAndAmortization_31d896d4-5fa4-4ed6-b4c1-ecc0a2766428" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_df9a629d-474d-4aa3-9fa3-4e6df00d8363" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AmortizationOfIntangibleAssets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_df9a629d-474d-4aa3-9fa3-4e6df00d8363" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_aee5aaf1-37a1-4042-9a44-2dd9b4b96245" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AmortizationOfFinancingCostsAndDiscounts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_AmortizationOfFinancingCostsAndDiscounts_aee5aaf1-37a1-4042-9a44-2dd9b4b96245" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_25de1ed4-8dc6-4d8f-bbe1-d5f8d590c453" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_25de1ed4-8dc6-4d8f-bbe1-d5f8d590c453" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseImpairmentLoss_b20e33e2-b815-4f68-a7d8-7a3e785322d8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_OperatingLeaseImpairmentLoss_b20e33e2-b815-4f68-a7d8-7a3e785322d8" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_dd192aad-8831-4ff4-a5e2-8d40d0a1f711" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_dd192aad-8831-4ff4-a5e2-8d40d0a1f711" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_0972a5aa-01f4-4471-a61b-f57557d8c38d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_0972a5aa-01f4-4471-a61b-f57557d8c38d" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NoncashRestructuringCharges_09abc690-f003-4077-9490-9405541ee2dc" xlink:href="goco-20221231.xsd#goco_NoncashRestructuringCharges"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_goco_NoncashRestructuringCharges_09abc690-f003-4077-9490-9405541ee2dc" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAssetAmortizationExpense_94fbffc7-ec87-4562-826f-cfa20e704958" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseRightOfUseAssetAmortizationExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_OperatingLeaseRightOfUseAssetAmortizationExpense_94fbffc7-ec87-4562-826f-cfa20e704958" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_ab6a48c1-1b80-44ed-876c-2cf26b711398" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherNoncashIncomeExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_OtherNoncashIncomeExpense_ab6a48c1-1b80-44ed-876c-2cf26b711398" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_9b3689cd-9032-49a6-b0f2-624a8c24993d" xlink:to="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_c7d6cd00-55b7-4822-a1f1-dac8ebdc7e4d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_c7d6cd00-55b7-4822-a1f1-dac8ebdc7e4d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInContractWithCustomerAsset_34bb8e5f-23a9-4e3f-bb8c-0d57a3203a25" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInContractWithCustomerAsset"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInContractWithCustomerAsset_34bb8e5f-23a9-4e3f-bb8c-0d57a3203a25" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_e017b263-1924-4cb2-a8fe-2d79319f9e5f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_e017b263-1924-4cb2-a8fe-2d79319f9e5f" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayableTrade_a06fe0fe-c00a-4293-bcdf-978c8ad4437e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInAccountsPayableTrade"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsPayableTrade_a06fe0fe-c00a-4293-bcdf-978c8ad4437e" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_99d52f42-6ba5-4821-a86d-297a8b35b711" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_99d52f42-6ba5-4821-a86d-297a8b35b711" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IncreaseDecreaseInContractWithCustomerLiabilityDeferredRevenue_38e8a296-07d0-443c-b9e2-067d8e9600fa" xlink:href="goco-20221231.xsd#goco_IncreaseDecreaseInContractWithCustomerLiabilityDeferredRevenue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_goco_IncreaseDecreaseInContractWithCustomerLiabilityDeferredRevenue_38e8a296-07d0-443c-b9e2-067d8e9600fa" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IncreaseDecreaseInContractWithCustomerLiabilityCommissionsPayable_d3708e28-0f12-428f-bab4-c0997399c7b0" xlink:href="goco-20221231.xsd#goco_IncreaseDecreaseInContractWithCustomerLiabilityCommissionsPayable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_goco_IncreaseDecreaseInContractWithCustomerLiabilityCommissionsPayable_d3708e28-0f12-428f-bab4-c0997399c7b0" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingLeaseLiability_c1f73853-06a4-4b3b-8dd4-b406502bc368" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInOperatingLeaseLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInOperatingLeaseLiability_c1f73853-06a4-4b3b-8dd4-b406502bc368" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_efcae22e-0402-4a2d-add7-e62340b1fa18" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncreaseDecreaseInOtherOperatingLiabilities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_e157d90f-90c2-4ad2-ac12-facf867a9a2b" xlink:to="loc_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_efcae22e-0402-4a2d-add7-e62340b1fa18" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_a3ffd724-3a5d-43d3-8309-aade650198fb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_b7a2b95d-5d62-440f-a13d-93754daf75e9" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_a3ffd724-3a5d-43d3-8309-aade650198fb" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_0f59be59-5ea6-484c-b73e-6ceaedb97c19" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_0f59be59-5ea6-484c-b73e-6ceaedb97c19" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsToAcquireProductiveAssets_f0b2fa03-db9b-4d89-ac56-6b9d1e8fbe9e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsToAcquireProductiveAssets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_0f59be59-5ea6-484c-b73e-6ceaedb97c19" xlink:to="loc_us-gaap_PaymentsToAcquireProductiveAssets_f0b2fa03-db9b-4d89-ac56-6b9d1e8fbe9e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_58d1db8a-0790-44ba-a6f4-d840f186629a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_0f59be59-5ea6-484c-b73e-6ceaedb97c19" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_58d1db8a-0790-44ba-a6f4-d840f186629a" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_8d7801df-0ac2-4114-95b0-5775a93a0f34" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RepaymentsOfLongTermLinesOfCredit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_RepaymentsOfLongTermLinesOfCredit_8d7801df-0ac2-4114-95b0-5775a93a0f34" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromStockOptionsExercised_67a9602e-dab8-4a48-b6bf-73a8d2400a36" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromStockOptionsExercised"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_ProceedsFromStockOptionsExercised_67a9602e-dab8-4a48-b6bf-73a8d2400a36" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ProceedsFromIssuanceOfTemporaryEquity_ce45d562-0e1b-4e03-9a33-984975c6128c" xlink:href="goco-20221231.xsd#goco_ProceedsFromIssuanceOfTemporaryEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_goco_ProceedsFromIssuanceOfTemporaryEquity_ce45d562-0e1b-4e03-9a33-984975c6128c" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsOfStockIssuanceCosts_8c661f4c-c333-455b-a880-c0b2fabcf8a7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsOfStockIssuanceCosts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsOfStockIssuanceCosts_8c661f4c-c333-455b-a880-c0b2fabcf8a7" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_c2b87a40-e486-437c-9fc7-298111cbb000" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsOfDebtIssuanceCosts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsOfDebtIssuanceCosts_c2b87a40-e486-437c-9fc7-298111cbb000" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_2c4d2273-0117-4971-9b48-35100d09b20f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation_2c4d2273-0117-4971-9b48-35100d09b20f" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FinanceLeasePrincipalPayments_b148a8da-6e9d-47b2-96c6-452b57740604" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FinanceLeasePrincipalPayments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_FinanceLeasePrincipalPayments_b148a8da-6e9d-47b2-96c6-452b57740604" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromIssuanceInitialPublicOffering_d527f3ca-2d35-4786-9405-2776f0625470" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromIssuanceInitialPublicOffering"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_ProceedsFromIssuanceInitialPublicOffering_d527f3ca-2d35-4786-9405-2776f0625470" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PaymentsForConsiderationForMergerFinancingActivities_e22fa256-e335-4f02-b9b7-df3557f506d1" xlink:href="goco-20221231.xsd#goco_PaymentsForConsiderationForMergerFinancingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_goco_PaymentsForConsiderationForMergerFinancingActivities_e22fa256-e335-4f02-b9b7-df3557f506d1" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PaymentsToAcquireNoncontrollingInterests_5295d937-55ba-44e1-a5c8-448fe7ae5d1b" xlink:href="goco-20221231.xsd#goco_PaymentsToAcquireNoncontrollingInterests"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_goco_PaymentsToAcquireNoncontrollingInterests_5295d937-55ba-44e1-a5c8-448fe7ae5d1b" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_14961829-1ca9-4fee-966b-b41ff2052370" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_14961829-1ca9-4fee-966b-b41ff2052370" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_00193cf6-cbe0-4b6a-8943-dea61cf22603" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_00193cf6-cbe0-4b6a-8943-dea61cf22603" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_b0b2b66d-677f-4b3d-9953-7be3bd1be57b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromLongTermLinesOfCredit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_ProceedsFromLongTermLinesOfCredit_b0b2b66d-677f-4b3d-9953-7be3bd1be57b" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_fc415057-ddd4-4db9-888d-d9785a406b11" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsOfDebtExtinguishmentCosts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_fc415057-ddd4-4db9-888d-d9785a406b11" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsToMinorityShareholders_7928fd9b-60ac-40ee-885e-ac03e980a4fb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsToMinorityShareholders"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_PaymentsToMinorityShareholders_7928fd9b-60ac-40ee-885e-ac03e980a4fb" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ProceedsFromPaymentsForAdvanceToAffiliateFinancingActivities_9eed03a4-d828-42bb-a49e-31eb8326d5a8" xlink:href="goco-20221231.xsd#goco_ProceedsFromPaymentsForAdvanceToAffiliateFinancingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_goco_ProceedsFromPaymentsForAdvanceToAffiliateFinancingActivities_9eed03a4-d828-42bb-a49e-31eb8326d5a8" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_6cfee261-103d-43dc-a714-2fc6192c26fd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_ffd49dd7-9c6f-432e-a741-675a37c486ca" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_6cfee261-103d-43dc-a714-2fc6192c26fd" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_69085328-fc1b-4d49-ba7c-cbf546012fe3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_69085328-fc1b-4d49-ba7c-cbf546012fe3" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_cca5f23d-777f-4971-915e-f08c17552f95" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_cca5f23d-777f-4971-915e-f08c17552f95" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_24b883e4-fbb5-440b-bc4e-9046e7ea4383" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_24b883e4-fbb5-440b-bc4e-9046e7ea4383" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents_20b7ca98-7ef9-4524-a4c3-e5f5839be87a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SupplementalCashFlowElementsAbstract_c182c3a3-c876-4bfb-830a-ca9580f3667f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SupplementalCashFlowElementsAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_SupplementalCashFlowElementsAbstract_c182c3a3-c876-4bfb-830a-ca9580f3667f" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InterestPaidNet_0444caa9-c767-4477-99c4-545d67e7a738" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestPaidNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_c182c3a3-c876-4bfb-830a-ca9580f3667f" xlink:to="loc_us-gaap_InterestPaidNet_0444caa9-c767-4477-99c4-545d67e7a738" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeTaxesPaid_94795d35-9d7d-48d5-9896-6b508a1cfb8c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeTaxesPaid"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SupplementalCashFlowElementsAbstract_c182c3a3-c876-4bfb-830a-ca9580f3667f" xlink:to="loc_us-gaap_IncomeTaxesPaid_94795d35-9d7d-48d5-9896-6b508a1cfb8c" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_aa1096bd-306d-411b-aebb-d61584be86df" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_aa1096bd-306d-411b-aebb-d61584be86df" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtConversionConvertedInstrumentAmount1_ffc82e14-9680-46c5-8e62-4a9f8b1ead2f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtConversionConvertedInstrumentAmount1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_aa1096bd-306d-411b-aebb-d61584be86df" xlink:to="loc_us-gaap_DebtConversionConvertedInstrumentAmount1_ffc82e14-9680-46c5-8e62-4a9f8b1ead2f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssued1_9ca2d0e3-b1ac-4fd2-84a9-e32c64e4d0bd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssued1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_aa1096bd-306d-411b-aebb-d61584be86df" xlink:to="loc_us-gaap_StockIssued1_9ca2d0e3-b1ac-4fd2-84a9-e32c64e4d0bd" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SettlementOfContingentConsiderationLiability_a33110e0-2fa9-48ba-9c68-9c717278c015" xlink:href="goco-20221231.xsd#goco_SettlementOfContingentConsiderationLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_aa1096bd-306d-411b-aebb-d61584be86df" xlink:to="loc_goco_SettlementOfContingentConsiderationLiability_a33110e0-2fa9-48ba-9c68-9c717278c015" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_8bfe01fc-dc78-4260-b442-04a2c1cb8734" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_22cda2e7-22a4-49d9-8521-36baff148fdf" xlink:to="loc_us-gaap_StatementTable_8bfe01fc-dc78-4260-b442-04a2c1cb8734" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_7bbd755a-3b1f-4198-a6f6-acfac1f550fc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_8bfe01fc-dc78-4260-b442-04a2c1cb8734" xlink:to="loc_us-gaap_StatementClassOfStockAxis_7bbd755a-3b1f-4198-a6f6-acfac1f550fc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_7bbd755a-3b1f-4198-a6f6-acfac1f550fc_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_7bbd755a-3b1f-4198-a6f6-acfac1f550fc" xlink:to="loc_us-gaap_ClassOfStockDomain_7bbd755a-3b1f-4198-a6f6-acfac1f550fc_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_db4a233b-0125-423f-b131-293b2964e427" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_7bbd755a-3b1f-4198-a6f6-acfac1f550fc" xlink:to="loc_us-gaap_ClassOfStockDomain_db4a233b-0125-423f-b131-293b2964e427" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SeniorPreferredEarnoutStockMember_4e15a22b-5ded-4867-b409-5b1e85d92112" xlink:href="goco-20221231.xsd#goco_SeniorPreferredEarnoutStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_db4a233b-0125-423f-b131-293b2964e427" xlink:to="loc_goco_SeniorPreferredEarnoutStockMember_4e15a22b-5ded-4867-b409-5b1e85d92112" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonEarnoutStockMember_4af0679d-ca72-4c8d-82f9-0e98a073a828" xlink:href="goco-20221231.xsd#goco_CommonEarnoutStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_db4a233b-0125-423f-b131-293b2964e427" xlink:to="loc_goco_CommonEarnoutStockMember_4af0679d-ca72-4c8d-82f9-0e98a073a828" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/DescriptionofBusinessandSignificantAccountingPoliciesNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#DescriptionofBusinessandSignificantAccountingPoliciesNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/DescriptionofBusinessandSignificantAccountingPoliciesNarrativeDetails" xlink:type="extended" id="i7474e791ff4c4b3c81089ba8057a286c_DescriptionofBusinessandSignificantAccountingPoliciesNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_4606605e-d011-44b1-8bb1-4d2af5b4ded1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_4606605e-d011-44b1-8bb1-4d2af5b4ded1" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SharesIssuedPricePerShare_6a4baad8-bdb5-4a61-9a11-a0bde1ba688d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharesIssuedPricePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_SharesIssuedPricePerShare_6a4baad8-bdb5-4a61-9a11-a0bde1ba688d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromIssuanceInitialPublicOffering_d41037dc-b625-42d2-9352-cba933f4ad90" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromIssuanceInitialPublicOffering"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_ProceedsFromIssuanceInitialPublicOffering_d41037dc-b625-42d2-9352-cba933f4ad90" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonStockNumberOfVotesPerShareHeld_f7df52f5-a613-46b7-b2e0-2e095cd8da00" xlink:href="goco-20221231.xsd#goco_CommonStockNumberOfVotesPerShareHeld"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_CommonStockNumberOfVotesPerShareHeld_f7df52f5-a613-46b7-b2e0-2e095cd8da00" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_351857d1-211a-4fb5-8cfd-9d062a057756" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesAcquisitions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_351857d1-211a-4fb5-8cfd-9d062a057756" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonUnitHeld_dc150d42-46e2-4840-a506-f5a7dc0d5dad" xlink:href="goco-20221231.xsd#goco_CommonUnitHeld"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_CommonUnitHeld_dc150d42-46e2-4840-a506-f5a7dc0d5dad" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_bd6f6c6b-eebe-4969-9f58-07e81b17b262" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_bd6f6c6b-eebe-4969-9f58-07e81b17b262" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PaymentsForConsiderationForMergerFinancingActivities_25a677d1-262d-41fd-adc2-ed1deb517aef" xlink:href="goco-20221231.xsd#goco_PaymentsForConsiderationForMergerFinancingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_PaymentsForConsiderationForMergerFinancingActivities_25a677d1-262d-41fd-adc2-ed1deb517aef" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PaymentsToAcquireNoncontrollingInterests_3decbd5b-f51a-45b9-aa3e-b685adadac7a" xlink:href="goco-20221231.xsd#goco_PaymentsToAcquireNoncontrollingInterests"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_PaymentsToAcquireNoncontrollingInterests_3decbd5b-f51a-45b9-aa3e-b685adadac7a" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_LimitedLiabilityCompanyUnitsRedeemedShares_7b0a8c65-d816-43da-bf0d-8687f0e36065" xlink:href="goco-20221231.xsd#goco_LimitedLiabilityCompanyUnitsRedeemedShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_LimitedLiabilityCompanyUnitsRedeemedShares_7b0a8c65-d816-43da-bf0d-8687f0e36065" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_543c5178-8cb9-4ed8-897a-c91678df18bb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_543c5178-8cb9-4ed8-897a-c91678df18bb" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonUnitsToClassACommonStockConversionRatio_30365ebf-3e36-4312-b006-14271e9f2371" xlink:href="goco-20221231.xsd#goco_CommonUnitsToClassACommonStockConversionRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_CommonUnitsToClassACommonStockConversionRatio_30365ebf-3e36-4312-b006-14271e9f2371" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByParent_07acb016-c518-4ad8-ad87-853b0a25fe62" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MinorityInterestOwnershipPercentageByParent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_MinorityInterestOwnershipPercentageByParent_07acb016-c518-4ad8-ad87-853b0a25fe62" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_71b2793a-23ae-4107-9c3a-74c26f154190" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_71b2793a-23ae-4107-9c3a-74c26f154190" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_6a9d8aa7-0dd5-44c2-80a7-4d96cf319a0d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityMethodInvestmentOwnershipPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_EquityMethodInvestmentOwnershipPercentage_6a9d8aa7-0dd5-44c2-80a7-4d96cf319a0d" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_b49f8e8e-2493-451e-a7f6-f2474830d302" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskPercentage1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_ConcentrationRiskPercentage1_b49f8e8e-2493-451e-a7f6-f2474830d302" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_AccountsReceivableAndContractWithCustomerAssetUnbilledReceivableAfterAllowanceForCreditLossCurrent_98a12ec2-5882-41d6-8896-3b416c2dc7cd" xlink:href="goco-20221231.xsd#goco_AccountsReceivableAndContractWithCustomerAssetUnbilledReceivableAfterAllowanceForCreditLossCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_AccountsReceivableAndContractWithCustomerAssetUnbilledReceivableAfterAllowanceForCreditLossCurrent_98a12ec2-5882-41d6-8896-3b416c2dc7cd" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_5ee033bd-f195-44de-9423-7e5bb6ea8e8a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_5ee033bd-f195-44de-9423-7e5bb6ea8e8a" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_ae585399-d626-4a3e-9bc9-aebb602dde14" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_ae585399-d626-4a3e-9bc9-aebb602dde14" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseImpairmentLoss_9fc959c4-059a-4e0b-a54f-d9a6dce5cae3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_OperatingLeaseImpairmentLoss_9fc959c4-059a-4e0b-a54f-d9a6dce5cae3" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RevenueFromContractWithCustomerPaymentTerms_f3a97078-c899-491b-8a53-cfe5421a1f74" xlink:href="goco-20221231.xsd#goco_RevenueFromContractWithCustomerPaymentTerms"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_RevenueFromContractWithCustomerPaymentTerms_f3a97078-c899-491b-8a53-cfe5421a1f74" xlink:type="arc" order="20"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RevenueFromContractWithCustomerVariableConsiderationDisenrollmentPeriodThreshold_4fab16e4-86fc-4725-9b45-7cecfe7575e7" xlink:href="goco-20221231.xsd#goco_RevenueFromContractWithCustomerVariableConsiderationDisenrollmentPeriodThreshold"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_goco_RevenueFromContractWithCustomerVariableConsiderationDisenrollmentPeriodThreshold_4fab16e4-86fc-4725-9b45-7cecfe7575e7" xlink:type="arc" order="21"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdvertisingExpense_58d1be81-46b1-4105-b468-edf28e77ef78" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdvertisingExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_AdvertisingExpense_58d1be81-46b1-4105-b468-edf28e77ef78" xlink:type="arc" order="22"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_1c8b7ed9-6567-4d26-910c-3cb214703b91" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_1c8b7ed9-6567-4d26-910c-3cb214703b91" xlink:type="arc" order="23"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercent_1894faa9-4ffc-4334-8d54-d3a0cd093ac5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DefinedContributionPlanEmployerMatchingContributionPercent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercent_1894faa9-4ffc-4334-8d54-d3a0cd093ac5" xlink:type="arc" order="24"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DefinedContributionPlanCostRecognized_6daa3404-0dfd-431d-83d1-154261b0f9cc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DefinedContributionPlanCostRecognized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_DefinedContributionPlanCostRecognized_6daa3404-0dfd-431d-83d1-154261b0f9cc" xlink:type="arc" order="25"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DefinedContributionPlanEmployersMatchingContributionAnnualVestingPercentage_54889b26-09ba-41b1-a9a8-ed05bcd7f37b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DefinedContributionPlanEmployersMatchingContributionAnnualVestingPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_DefinedContributionPlanEmployersMatchingContributionAnnualVestingPercentage_54889b26-09ba-41b1-a9a8-ed05bcd7f37b" xlink:type="arc" order="26"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_a4b8c88b-4ff6-430d-b2a7-c1dcaa132a1c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_a4b8c88b-4ff6-430d-b2a7-c1dcaa132a1c" xlink:type="arc" order="27"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseLiability_372b44d3-0cb2-4859-8994-68a62cf2676e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_OperatingLeaseLiability_372b44d3-0cb2-4859-8994-68a62cf2676e" xlink:type="arc" order="28"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6033664c-96d7-4630-a743-bf11128870a6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6033664c-96d7-4630-a743-bf11128870a6" xlink:type="arc" order="29"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityNoteStockSplitConversionRatio1_f5cbd20b-8968-4c02-96c6-d15b16c292fd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityNoteStockSplitConversionRatio1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_StockholdersEquityNoteStockSplitConversionRatio1_f5cbd20b-8968-4c02-96c6-d15b16c292fd" xlink:type="arc" order="30"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfStockByClassTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ClassOfStockLineItems_8348ffc4-56ab-4bfb-9ebf-58c8c92db253" xlink:to="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_975df404-d062-44bc-8906-8dff51a93c1d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_StatementClassOfStockAxis_975df404-d062-44bc-8906-8dff51a93c1d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_975df404-d062-44bc-8906-8dff51a93c1d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_975df404-d062-44bc-8906-8dff51a93c1d" xlink:to="loc_us-gaap_ClassOfStockDomain_975df404-d062-44bc-8906-8dff51a93c1d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_58aa87b1-0ae5-4f24-b13f-d90b67dac473" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_975df404-d062-44bc-8906-8dff51a93c1d" xlink:to="loc_us-gaap_ClassOfStockDomain_58aa87b1-0ae5-4f24-b13f-d90b67dac473" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_5db9c500-fb11-4c30-be6a-5a68cb610ca9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_58aa87b1-0ae5-4f24-b13f-d90b67dac473" xlink:to="loc_us-gaap_CommonClassAMember_5db9c500-fb11-4c30-be6a-5a68cb610ca9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_cac2471a-8a00-415c-b014-1223aaef8ea5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_58aa87b1-0ae5-4f24-b13f-d90b67dac473" xlink:to="loc_us-gaap_CommonClassBMember_cac2471a-8a00-415c-b014-1223aaef8ea5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SubsidiarySaleOfStockAxis_bde7dfa7-3046-48a4-9992-98af43fae716" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsidiarySaleOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_SubsidiarySaleOfStockAxis_bde7dfa7-3046-48a4-9992-98af43fae716" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SaleOfStockNameOfTransactionDomain_bde7dfa7-3046-48a4-9992-98af43fae716_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SaleOfStockNameOfTransactionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_SubsidiarySaleOfStockAxis_bde7dfa7-3046-48a4-9992-98af43fae716" xlink:to="loc_us-gaap_SaleOfStockNameOfTransactionDomain_bde7dfa7-3046-48a4-9992-98af43fae716_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SaleOfStockNameOfTransactionDomain_2b7100b2-b2af-435b-b486-2e8f25839010" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SaleOfStockNameOfTransactionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_SubsidiarySaleOfStockAxis_bde7dfa7-3046-48a4-9992-98af43fae716" xlink:to="loc_us-gaap_SaleOfStockNameOfTransactionDomain_2b7100b2-b2af-435b-b486-2e8f25839010" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IPOMember_fa208a3d-cb04-497f-9079-4ce736d63d78" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IPOMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SaleOfStockNameOfTransactionDomain_2b7100b2-b2af-435b-b486-2e8f25839010" xlink:to="loc_us-gaap_IPOMember_fa208a3d-cb04-497f-9079-4ce736d63d78" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CounterpartyNameAxis_b3c87948-273e-4cf4-8325-e453cd0463a1" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CounterpartyNameAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_CounterpartyNameAxis_b3c87948-273e-4cf4-8325-e453cd0463a1" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RepurchaseAgreementCounterpartyNameDomain_b3c87948-273e-4cf4-8325-e453cd0463a1_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RepurchaseAgreementCounterpartyNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_CounterpartyNameAxis_b3c87948-273e-4cf4-8325-e453cd0463a1" xlink:to="loc_srt_RepurchaseAgreementCounterpartyNameDomain_b3c87948-273e-4cf4-8325-e453cd0463a1_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RepurchaseAgreementCounterpartyNameDomain_a6b931ca-b533-4b0e-b4d0-fda2a063ef3e" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RepurchaseAgreementCounterpartyNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_CounterpartyNameAxis_b3c87948-273e-4cf4-8325-e453cd0463a1" xlink:to="loc_srt_RepurchaseAgreementCounterpartyNameDomain_a6b931ca-b533-4b0e-b4d0-fda2a063ef3e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContinuingEquityOwnersMember_2a02b849-1e74-4975-969b-5fede99a3a05" xlink:href="goco-20221231.xsd#goco_ContinuingEquityOwnersMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RepurchaseAgreementCounterpartyNameDomain_a6b931ca-b533-4b0e-b4d0-fda2a063ef3e" xlink:to="loc_goco_ContinuingEquityOwnersMember_2a02b849-1e74-4975-969b-5fede99a3a05" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_dce12dae-e619-4081-bd23-d0f82d3f127d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_dce12dae-e619-4081-bd23-d0f82d3f127d" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_dce12dae-e619-4081-bd23-d0f82d3f127d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_dce12dae-e619-4081-bd23-d0f82d3f127d" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_dce12dae-e619-4081-bd23-d0f82d3f127d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_ee596baf-435a-4ee6-86f0-ea0b7f4849e6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_dce12dae-e619-4081-bd23-d0f82d3f127d" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_ee596baf-435a-4ee6-86f0-ea0b7f4849e6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_BlockerMergerMember_4e3e124c-3215-4d62-b761-843895243f2e" xlink:href="goco-20221231.xsd#goco_BlockerMergerMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_ee596baf-435a-4ee6-86f0-ea0b7f4849e6" xlink:to="loc_goco_BlockerMergerMember_4e3e124c-3215-4d62-b761-843895243f2e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipAxis_e9862465-77a3-41a8-9661-0e4d36a03bbd" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_OwnershipAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_OwnershipAxis_e9862465-77a3-41a8-9661-0e4d36a03bbd" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_e9862465-77a3-41a8-9661-0e4d36a03bbd_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_OwnershipAxis_e9862465-77a3-41a8-9661-0e4d36a03bbd" xlink:to="loc_srt_OwnershipDomain_e9862465-77a3-41a8-9661-0e4d36a03bbd_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_4f04561f-1213-4916-ae16-73126812403b" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_OwnershipAxis_e9862465-77a3-41a8-9661-0e4d36a03bbd" xlink:to="loc_srt_OwnershipDomain_4f04561f-1213-4916-ae16-73126812403b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_GoHealthHoldingsLLCMember_17feda6b-317d-48f6-b830-12831ce077ca" xlink:href="goco-20221231.xsd#goco_GoHealthHoldingsLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_OwnershipDomain_4f04561f-1213-4916-ae16-73126812403b" xlink:to="loc_goco_GoHealthHoldingsLLCMember_17feda6b-317d-48f6-b830-12831ce077ca" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_6d0d23ca-9eb8-4100-b038-418caa81bff1" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_6d0d23ca-9eb8-4100-b038-418caa81bff1" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_6d0d23ca-9eb8-4100-b038-418caa81bff1_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_6d0d23ca-9eb8-4100-b038-418caa81bff1" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_6d0d23ca-9eb8-4100-b038-418caa81bff1_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_EquityMethodInvesteeNameDomain_749ca6e3-3f88-49b3-92fd-72a3bb53f342" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_EquityMethodInvesteeNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_6d0d23ca-9eb8-4100-b038-418caa81bff1" xlink:to="loc_srt_EquityMethodInvesteeNameDomain_749ca6e3-3f88-49b3-92fd-72a3bb53f342" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NorvaxLLCMember_1c73e7ec-72e2-4b6b-a034-c2b5f7074c4b" xlink:href="goco-20221231.xsd#goco_NorvaxLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_EquityMethodInvesteeNameDomain_749ca6e3-3f88-49b3-92fd-72a3bb53f342" xlink:to="loc_goco_NorvaxLLCMember_1c73e7ec-72e2-4b6b-a034-c2b5f7074c4b" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_BlizzardMidcoLLCMember_2e58c150-bfa4-42c7-846c-2f8488e4f5e8" xlink:href="goco-20221231.xsd#goco_BlizzardMidcoLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_EquityMethodInvesteeNameDomain_749ca6e3-3f88-49b3-92fd-72a3bb53f342" xlink:to="loc_goco_BlizzardMidcoLLCMember_2e58c150-bfa4-42c7-846c-2f8488e4f5e8" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LegalEntityAxis_297b783f-8953-4049-bd04-8500b2d8a865" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_LegalEntityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_dei_LegalEntityAxis_297b783f-8953-4049-bd04-8500b2d8a865" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityDomain_297b783f-8953-4049-bd04-8500b2d8a865_default" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_297b783f-8953-4049-bd04-8500b2d8a865" xlink:to="loc_dei_EntityDomain_297b783f-8953-4049-bd04-8500b2d8a865_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityDomain_71552b7a-e828-4f80-9b02-391ca507c45b" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_297b783f-8953-4049-bd04-8500b2d8a865" xlink:to="loc_dei_EntityDomain_71552b7a-e828-4f80-9b02-391ca507c45b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_GoHealthHoldingsLLCMember_df9d61c5-c04f-4cca-b2c4-0e0af7789016" xlink:href="goco-20221231.xsd#goco_GoHealthHoldingsLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_71552b7a-e828-4f80-9b02-391ca507c45b" xlink:to="loc_goco_GoHealthHoldingsLLCMember_df9d61c5-c04f-4cca-b2c4-0e0af7789016" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_BlizzardMidcoLLCMember_c656c440-648f-4250-903e-7fac3345babc" xlink:href="goco-20221231.xsd#goco_BlizzardMidcoLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_71552b7a-e828-4f80-9b02-391ca507c45b" xlink:to="loc_goco_BlizzardMidcoLLCMember_c656c440-648f-4250-903e-7fac3345babc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_BlockerCompanyMember_913fb9d8-b2be-4bc8-b721-86a2fe06611d" xlink:href="goco-20221231.xsd#goco_BlockerCompanyMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_71552b7a-e828-4f80-9b02-391ca507c45b" xlink:to="loc_goco_BlockerCompanyMember_913fb9d8-b2be-4bc8-b721-86a2fe06611d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskBenchmarkDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_e0e22eb0-4ac0-4477-8714-961d9d4d76f4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskBenchmarkDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_9d2d2223-a5d7-4c87-a5f5-f651ffe9db20" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_e0e22eb0-4ac0-4477-8714-961d9d4d76f4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_AccountsReceivableAndUnbilledReceivablesMember_d0fc72f7-a0d2-417d-b807-af66661ea017" xlink:href="goco-20221231.xsd#goco_AccountsReceivableAndUnbilledReceivablesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_e0e22eb0-4ac0-4477-8714-961d9d4d76f4" xlink:to="loc_goco_AccountsReceivableAndUnbilledReceivablesMember_d0fc72f7-a0d2-417d-b807-af66661ea017" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_6120c55d-05f9-48b8-a537-c60bb5c4e244" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_ConcentrationRiskByTypeAxis_6120c55d-05f9-48b8-a537-c60bb5c4e244" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_6120c55d-05f9-48b8-a537-c60bb5c4e244_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_6120c55d-05f9-48b8-a537-c60bb5c4e244" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_6120c55d-05f9-48b8-a537-c60bb5c4e244_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_e68d9560-b679-4f8c-84a2-849e5c492dd9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_6120c55d-05f9-48b8-a537-c60bb5c4e244" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_e68d9560-b679-4f8c-84a2-849e5c492dd9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerConcentrationRiskMember_980172cc-4590-4261-b3ee-90b316c300fb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CustomerConcentrationRiskMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_e68d9560-b679-4f8c-84a2-849e5c492dd9" xlink:to="loc_us-gaap_CustomerConcentrationRiskMember_980172cc-4590-4261-b3ee-90b316c300fb" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MajorCustomersAxis_89e8f090-8c0d-49d4-a8cb-a0e25e05c071" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MajorCustomersAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_MajorCustomersAxis_89e8f090-8c0d-49d4-a8cb-a0e25e05c071" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_NameOfMajorCustomerDomain_89e8f090-8c0d-49d4-a8cb-a0e25e05c071_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_NameOfMajorCustomerDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_MajorCustomersAxis_89e8f090-8c0d-49d4-a8cb-a0e25e05c071" xlink:to="loc_srt_NameOfMajorCustomerDomain_89e8f090-8c0d-49d4-a8cb-a0e25e05c071_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_NameOfMajorCustomerDomain_f51cc8e7-48bb-4b62-8652-32314e8b58fa" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_NameOfMajorCustomerDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_MajorCustomersAxis_89e8f090-8c0d-49d4-a8cb-a0e25e05c071" xlink:to="loc_srt_NameOfMajorCustomerDomain_f51cc8e7-48bb-4b62-8652-32314e8b58fa" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ThreeCustomersMember_4d6b18b4-3f34-48fe-b936-191fb3c3d033" xlink:href="goco-20221231.xsd#goco_ThreeCustomersMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_NameOfMajorCustomerDomain_f51cc8e7-48bb-4b62-8652-32314e8b58fa" xlink:to="loc_goco_ThreeCustomersMember_4d6b18b4-3f34-48fe-b936-191fb3c3d033" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_6e77f907-50c3-42a3-913c-9756b24622d0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_6e77f907-50c3-42a3-913c-9756b24622d0" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_6e77f907-50c3-42a3-913c-9756b24622d0_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_6e77f907-50c3-42a3-913c-9756b24622d0" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_6e77f907-50c3-42a3-913c-9756b24622d0_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_6e77f907-50c3-42a3-913c-9756b24622d0" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ComputerEquipmentAndSoftwareMember_9db10e8a-052d-48a5-ab01-f60f0951d0cb" xlink:href="goco-20221231.xsd#goco_ComputerEquipmentAndSoftwareMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:to="loc_goco_ComputerEquipmentAndSoftwareMember_9db10e8a-052d-48a5-ab01-f60f0951d0cb" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_OfficeEquipmentAndFurnitureMember_46279cd5-b7f4-41c5-ada6-58a063f3697c" xlink:href="goco-20221231.xsd#goco_OfficeEquipmentAndFurnitureMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:to="loc_goco_OfficeEquipmentAndFurnitureMember_46279cd5-b7f4-41c5-ada6-58a063f3697c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_5024d53d-fd7c-4d76-95aa-13383cb8ed29" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LeaseholdImprovementsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:to="loc_us-gaap_LeaseholdImprovementsMember_5024d53d-fd7c-4d76-95aa-13383cb8ed29" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_e74d43f7-696d-4adb-bbdc-b83db309f4e3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SoftwareAndSoftwareDevelopmentCostsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_d70962f1-9b20-4164-8593-6f4bdedbfa78" xlink:to="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_e74d43f7-696d-4adb-bbdc-b83db309f4e3" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductOrServiceAxis_c0aca927-cf68-4862-9de7-73c777ee684f" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_ProductOrServiceAxis_c0aca927-cf68-4862-9de7-73c777ee684f" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_c0aca927-cf68-4862-9de7-73c777ee684f_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_c0aca927-cf68-4862-9de7-73c777ee684f" xlink:to="loc_srt_ProductsAndServicesDomain_c0aca927-cf68-4862-9de7-73c777ee684f_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_eaaaa692-9e42-4b7d-9682-3e5a81583384" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_c0aca927-cf68-4862-9de7-73c777ee684f" xlink:to="loc_srt_ProductsAndServicesDomain_eaaaa692-9e42-4b7d-9682-3e5a81583384" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommissionMember_7e8b34d8-c0da-4c04-ba0b-8e5d70dc6577" xlink:href="goco-20221231.xsd#goco_CommissionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_eaaaa692-9e42-4b7d-9682-3e5a81583384" xlink:to="loc_goco_CommissionMember_7e8b34d8-c0da-4c04-ba0b-8e5d70dc6577" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EnterpriseMember_186283ae-fa32-4be6-922b-d217f23b4f57" xlink:href="goco-20221231.xsd#goco_EnterpriseMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_eaaaa692-9e42-4b7d-9682-3e5a81583384" xlink:to="loc_goco_EnterpriseMember_186283ae-fa32-4be6-922b-d217f23b4f57" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetirementPlanNameAxis_74f24da3-f288-4a14-b0a9-5cd183e73f3b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetirementPlanNameAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_RetirementPlanNameAxis_74f24da3-f288-4a14-b0a9-5cd183e73f3b" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetirementPlanNameDomain_74f24da3-f288-4a14-b0a9-5cd183e73f3b_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetirementPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RetirementPlanNameAxis_74f24da3-f288-4a14-b0a9-5cd183e73f3b" xlink:to="loc_us-gaap_RetirementPlanNameDomain_74f24da3-f288-4a14-b0a9-5cd183e73f3b_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetirementPlanNameDomain_6c8a3ab4-5eee-4eaa-87fc-a46d8ce7fe1f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RetirementPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RetirementPlanNameAxis_74f24da3-f288-4a14-b0a9-5cd183e73f3b" xlink:to="loc_us-gaap_RetirementPlanNameDomain_6c8a3ab4-5eee-4eaa-87fc-a46d8ce7fe1f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A401kRetirementPlanMember_49d258ca-170a-4df5-987d-a0948f1410a4" xlink:href="goco-20221231.xsd#goco_A401kRetirementPlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RetirementPlanNameDomain_6c8a3ab4-5eee-4eaa-87fc-a46d8ce7fe1f" xlink:to="loc_goco_A401kRetirementPlanMember_49d258ca-170a-4df5-987d-a0948f1410a4" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_d4653028-09df-465a-82df-802c9b8360ad" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_d4653028-09df-465a-82df-802c9b8360ad" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_d4653028-09df-465a-82df-802c9b8360ad_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_d4653028-09df-465a-82df-802c9b8360ad" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_d4653028-09df-465a-82df-802c9b8360ad_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_23089dc9-7350-4575-b813-ce20c030f228" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionAxis_d4653028-09df-465a-82df-802c9b8360ad" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_23089dc9-7350-4575-b813-ce20c030f228" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_98481b08-d8c5-4044-8c88-bdbc08b6c86c" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_CumulativeEffectPeriodOfAdoptionDomain_23089dc9-7350-4575-b813-ce20c030f228" xlink:to="loc_srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember_98481b08-d8c5-4044-8c88-bdbc08b6c86c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_0a3369f9-5c96-44f3-95ba-5e84af891944" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_a18ddd50-2d84-4840-a729-c90add9bbd2e" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_0a3369f9-5c96-44f3-95ba-5e84af891944" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TypeOfAdoptionMember_0a3369f9-5c96-44f3-95ba-5e84af891944_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TypeOfAdoptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_0a3369f9-5c96-44f3-95ba-5e84af891944" xlink:to="loc_us-gaap_TypeOfAdoptionMember_0a3369f9-5c96-44f3-95ba-5e84af891944_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TypeOfAdoptionMember_de751e49-7a0e-4b60-80fa-3636de85bdb4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TypeOfAdoptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_0a3369f9-5c96-44f3-95ba-5e84af891944" xlink:to="loc_us-gaap_TypeOfAdoptionMember_de751e49-7a0e-4b60-80fa-3636de85bdb4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountingStandardsUpdate201911Member_5950cf4d-cd9b-4732-8798-dd54690a7976" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AccountingStandardsUpdate201911Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_de751e49-7a0e-4b60-80fa-3636de85bdb4" xlink:to="loc_us-gaap_AccountingStandardsUpdate201911Member_5950cf4d-cd9b-4732-8798-dd54690a7976" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/BalanceSheetAccountsCommissionsReceivableDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#BalanceSheetAccountsCommissionsReceivableDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/BalanceSheetAccountsCommissionsReceivableDetails" xlink:type="extended" id="i7ac68c2d047142f8945ba5c167c25c42_BalanceSheetAccountsCommissionsReceivableDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_6300e49e-8bd0-491a-a971-bfb2a51cba65" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerAssetRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6300e49e-8bd0-491a-a971-bfb2a51cba65" xlink:to="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerAssetNet_fe6dfbb5-0f6c-488a-b966-fe1a5b34a7df" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerAssetNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:to="loc_us-gaap_ContractWithCustomerAssetNet_fe6dfbb5-0f6c-488a-b966-fe1a5b34a7df" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_6993b788-a53d-4340-989b-abb51f5fd9ce" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_6993b788-a53d-4340-989b-abb51f5fd9ce" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromCommissionsReceived_1d1ad45f-84f3-4436-a666-a455003ff66a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ProceedsFromCommissionsReceived"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:to="loc_us-gaap_ProceedsFromCommissionsReceived_1d1ad45f-84f3-4436-a666-a455003ff66a" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerAssetAllowanceForCreditLossPeriodIncreaseDecrease_04398565-3261-4c82-bbe0-0b606b850f58" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerAssetAllowanceForCreditLossPeriodIncreaseDecrease"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_ContractWithCustomerAssetRollForward_9bf75474-559f-4b15-835f-b61d4ba5c2f8" xlink:to="loc_us-gaap_ContractWithCustomerAssetAllowanceForCreditLossPeriodIncreaseDecrease_04398565-3261-4c82-bbe0-0b606b850f58" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerAssetNet_cb249a07-8bbb-4e34-aa3f-911819eec0bd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerAssetNet"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent_55e2e04d-4f27-45ea-a5ea-2b3748af3537" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6300e49e-8bd0-491a-a971-bfb2a51cba65" xlink:to="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossCommissionsReceivableCurrent_55e2e04d-4f27-45ea-a5ea-2b3748af3537" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerAssetNetNoncurrent_56a4be31-e435-4a13-af25-8b7ff5433c3f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerAssetNetNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6300e49e-8bd0-491a-a971-bfb2a51cba65" xlink:to="loc_us-gaap_ContractWithCustomerAssetNetNoncurrent_56a4be31-e435-4a13-af25-8b7ff5433c3f" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_2ebd59cf-39c7-403f-8ef3-7541c05cb8b0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6300e49e-8bd0-491a-a971-bfb2a51cba65" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_2ebd59cf-39c7-403f-8ef3-7541c05cb8b0" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductOrServiceAxis_b6a0c5f2-c017-43c2-89d2-d862f80fed31" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_2ebd59cf-39c7-403f-8ef3-7541c05cb8b0" xlink:to="loc_srt_ProductOrServiceAxis_b6a0c5f2-c017-43c2-89d2-d862f80fed31" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_b6a0c5f2-c017-43c2-89d2-d862f80fed31_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_b6a0c5f2-c017-43c2-89d2-d862f80fed31" xlink:to="loc_srt_ProductsAndServicesDomain_b6a0c5f2-c017-43c2-89d2-d862f80fed31_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_2285cb14-b66e-4542-9e7c-975741fe165c" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_b6a0c5f2-c017-43c2-89d2-d862f80fed31" xlink:to="loc_srt_ProductsAndServicesDomain_2285cb14-b66e-4542-9e7c-975741fe165c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommissionMember_7df5a6d8-2a85-4189-83e6-cc38651cd20d" xlink:href="goco-20221231.xsd#goco_CommissionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_2285cb14-b66e-4542-9e7c-975741fe165c" xlink:to="loc_goco_CommissionMember_7df5a6d8-2a85-4189-83e6-cc38651cd20d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/BalanceSheetAccountsSummaryofPropertyEquipmentandCapitalizedSoftwareNetDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#BalanceSheetAccountsSummaryofPropertyEquipmentandCapitalizedSoftwareNetDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/BalanceSheetAccountsSummaryofPropertyEquipmentandCapitalizedSoftwareNetDetails" xlink:type="extended" id="i6f37d50c76fb4c59b381fc04bdc74036_BalanceSheetAccountsSummaryofPropertyEquipmentandCapitalizedSoftwareNetDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetBeforeAccumulatedDepreciationAndAmortization_d3231b62-a245-42f9-a0df-e543b277b214" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetBeforeAccumulatedDepreciationAndAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetBeforeAccumulatedDepreciationAndAmortization_d3231b62-a245-42f9-a0df-e543b277b214" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_0416ba67-3598-4793-8224-021f5726ec46" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_0416ba67-3598-4793-8224-021f5726ec46" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAccumulatedDepreciationAndAmortization_f1df2705-6787-4529-8526-16f7832f9ebf" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAccumulatedDepreciationAndAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAccumulatedDepreciationAndAmortization_f1df2705-6787-4529-8526-16f7832f9ebf" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization_c7f9fcd5-20ab-45a6-b4af-f0721e7b44d8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization_c7f9fcd5-20ab-45a6-b4af-f0721e7b44d8" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_320fb741-88ab-4b96-8365-7138e70ae3d7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_1222009e-e4f6-4657-9fe4-192cbf8fbd8f" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_320fb741-88ab-4b96-8365-7138e70ae3d7" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_69803fdf-d06b-49cb-848e-66cffb3c7b71" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_320fb741-88ab-4b96-8365-7138e70ae3d7" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_69803fdf-d06b-49cb-848e-66cffb3c7b71" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_69803fdf-d06b-49cb-848e-66cffb3c7b71_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_69803fdf-d06b-49cb-848e-66cffb3c7b71" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_69803fdf-d06b-49cb-848e-66cffb3c7b71_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0b04849d-6789-4599-9d85-d30384a31cb9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_69803fdf-d06b-49cb-848e-66cffb3c7b71" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0b04849d-6789-4599-9d85-d30384a31cb9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember_c1192cba-4fce-4cb1-ad6b-96513a84af77" xlink:href="goco-20221231.xsd#goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0b04849d-6789-4599-9d85-d30384a31cb9" xlink:to="loc_goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember_c1192cba-4fce-4cb1-ad6b-96513a84af77" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ComputerEquipmentMember_5c17d97f-7349-42a3-a58a-ca3545d214d5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ComputerEquipmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember_c1192cba-4fce-4cb1-ad6b-96513a84af77" xlink:to="loc_us-gaap_ComputerEquipmentMember_5c17d97f-7349-42a3-a58a-ca3545d214d5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_4f5ab69c-831c-436f-ab7e-ac83bf09764e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LeaseholdImprovementsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember_c1192cba-4fce-4cb1-ad6b-96513a84af77" xlink:to="loc_us-gaap_LeaseholdImprovementsMember_4f5ab69c-831c-436f-ab7e-ac83bf09764e" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_OfficeEquipmentAndFurnitureMember_201167fe-d604-4606-8936-50849a12ac95" xlink:href="goco-20221231.xsd#goco_OfficeEquipmentAndFurnitureMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareMember_c1192cba-4fce-4cb1-ad6b-96513a84af77" xlink:to="loc_goco_OfficeEquipmentAndFurnitureMember_201167fe-d604-4606-8936-50849a12ac95" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_873b2e8d-cff1-4bb7-9318-0a3b7c01b4eb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SoftwareAndSoftwareDevelopmentCostsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_0b04849d-6789-4599-9d85-d30384a31cb9" xlink:to="loc_us-gaap_SoftwareAndSoftwareDevelopmentCostsMember_873b2e8d-cff1-4bb7-9318-0a3b7c01b4eb" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/FairValueMeasurementsNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#FairValueMeasurementsNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/FairValueMeasurementsNarrativeDetails" xlink:type="extended" id="i4f3a681112734ba5897d57891a8d5a0a_FairValueMeasurementsNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems_e9db1da7-cf66-491c-a586-be1f3a428c67" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationLiability_5998cd7d-8e3e-44d7-9e73-f2b90075084f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessCombinationContingentConsiderationLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems_e9db1da7-cf66-491c-a586-be1f3a428c67" xlink:to="loc_us-gaap_BusinessCombinationContingentConsiderationLiability_5998cd7d-8e3e-44d7-9e73-f2b90075084f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseImpairmentLoss_99b5708c-9fc1-46c9-9f71-ae60c97737c8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems_e9db1da7-cf66-491c-a586-be1f3a428c67" xlink:to="loc_us-gaap_OperatingLeaseImpairmentLoss_99b5708c-9fc1-46c9-9f71-ae60c97737c8" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SensitivityAnalysisOfFairValueOperatingLeaseImpairmentLossImpactOfFivePercentIncreaseDecreaseInMarketRentPerSquareFoot_8acb13f9-47f6-4a23-a397-b211cce86ebe" xlink:href="goco-20221231.xsd#goco_SensitivityAnalysisOfFairValueOperatingLeaseImpairmentLossImpactOfFivePercentIncreaseDecreaseInMarketRentPerSquareFoot"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems_e9db1da7-cf66-491c-a586-be1f3a428c67" xlink:to="loc_goco_SensitivityAnalysisOfFairValueOperatingLeaseImpairmentLossImpactOfFivePercentIncreaseDecreaseInMarketRentPerSquareFoot_8acb13f9-47f6-4a23-a397-b211cce86ebe" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesTable_b2d27cb9-936a-489c-a802-12e358c0728f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesLineItems_e9db1da7-cf66-491c-a586-be1f3a428c67" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesTable_b2d27cb9-936a-489c-a802-12e358c0728f" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_fb56c0fe-b763-4f48-8907-8d304f7e6d6c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesTable_b2d27cb9-936a-489c-a802-12e358c0728f" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_fb56c0fe-b763-4f48-8907-8d304f7e6d6c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_fb56c0fe-b763-4f48-8907-8d304f7e6d6c_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_fb56c0fe-b763-4f48-8907-8d304f7e6d6c" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_fb56c0fe-b763-4f48-8907-8d304f7e6d6c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_5300d489-301e-4924-819f-ee8f351ecffa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_fb56c0fe-b763-4f48-8907-8d304f7e6d6c" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_5300d489-301e-4924-819f-ee8f351ecffa" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NorvaxLLCMember_e50b207d-750b-4843-b44f-a030c68b8363" xlink:href="goco-20221231.xsd#goco_NorvaxLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_5300d489-301e-4924-819f-ee8f351ecffa" xlink:to="loc_goco_NorvaxLLCMember_e50b207d-750b-4843-b44f-a030c68b8363" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationByTypeAxis_c7b405a1-618b-4fcb-8e4c-a56607392743" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisValuationTechniquesTable_b2d27cb9-936a-489c-a802-12e358c0728f" xlink:to="loc_us-gaap_ContingentConsiderationByTypeAxis_c7b405a1-618b-4fcb-8e4c-a56607392743" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationTypeDomain_c7b405a1-618b-4fcb-8e4c-a56607392743_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ContingentConsiderationByTypeAxis_c7b405a1-618b-4fcb-8e4c-a56607392743" xlink:to="loc_us-gaap_ContingentConsiderationTypeDomain_c7b405a1-618b-4fcb-8e4c-a56607392743_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationTypeDomain_1ca7d061-d894-47f6-a725-9b5f582cdc9b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ContingentConsiderationByTypeAxis_c7b405a1-618b-4fcb-8e4c-a56607392743" xlink:to="loc_us-gaap_ContingentConsiderationTypeDomain_1ca7d061-d894-47f6-a725-9b5f582cdc9b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A2020EarnoutMember_abf91314-662b-4c17-a2e9-e13092fdbc1d" xlink:href="goco-20221231.xsd#goco_A2020EarnoutMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ContingentConsiderationTypeDomain_1ca7d061-d894-47f6-a725-9b5f582cdc9b" xlink:to="loc_goco_A2020EarnoutMember_abf91314-662b-4c17-a2e9-e13092fdbc1d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/FairValueMeasurementsSummaryofFairvalueoftheContingentConsiderationDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#FairValueMeasurementsSummaryofFairvalueoftheContingentConsiderationDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/FairValueMeasurementsSummaryofFairvalueoftheContingentConsiderationDetails" xlink:type="extended" id="i6c98b357752d46c2a2dc6727a1374005_FairValueMeasurementsSummaryofFairvalueoftheContingentConsiderationDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_339904db-6348-40ce-97a8-4491f1a86cd9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_1c0af190-fe48-4439-adc5-1ec511196515" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_339904db-6348-40ce-97a8-4491f1a86cd9" xlink:to="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_1c0af190-fe48-4439-adc5-1ec511196515" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_5ec0a329-ef54-4a70-b45f-c2db73d4b752" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_1c0af190-fe48-4439-adc5-1ec511196515" xlink:to="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_5ec0a329-ef54-4a70-b45f-c2db73d4b752" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_e9c72cc1-84c5-4dd3-b23c-e5ebffea12ed" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_1c0af190-fe48-4439-adc5-1ec511196515" xlink:to="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_e9c72cc1-84c5-4dd3-b23c-e5ebffea12ed" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_797d7d31-c5cf-46f4-b40a-281a9503460b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_1c0af190-fe48-4439-adc5-1ec511196515" xlink:to="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_797d7d31-c5cf-46f4-b40a-281a9503460b" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_93cf04c1-9522-4c35-9f84-439c6c71bc6f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_dadb7a1e-2208-4547-8bc1-41c061ed3a3a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_339904db-6348-40ce-97a8-4491f1a86cd9" xlink:to="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_dadb7a1e-2208-4547-8bc1-41c061ed3a3a" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueByLiabilityClassAxis_bef62e87-0490-41b5-afa0-ab80d7c8f88d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueByLiabilityClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_dadb7a1e-2208-4547-8bc1-41c061ed3a3a" xlink:to="loc_us-gaap_FairValueByLiabilityClassAxis_bef62e87-0490-41b5-afa0-ab80d7c8f88d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_bef62e87-0490-41b5-afa0-ab80d7c8f88d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByLiabilityClassAxis_bef62e87-0490-41b5-afa0-ab80d7c8f88d" xlink:to="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_bef62e87-0490-41b5-afa0-ab80d7c8f88d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_c5d88642-d1ab-4eba-978b-9a71d212f874" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByLiabilityClassAxis_bef62e87-0490-41b5-afa0-ab80d7c8f88d" xlink:to="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_c5d88642-d1ab-4eba-978b-9a71d212f874" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContingentConsiderationMember_6509bb00-5cc0-4047-9dc0-49a696dc4bd2" xlink:href="goco-20221231.xsd#goco_ContingentConsiderationMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_c5d88642-d1ab-4eba-978b-9a71d212f874" xlink:to="loc_goco_ContingentConsiderationMember_6509bb00-5cc0-4047-9dc0-49a696dc4bd2" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationByTypeAxis_bb87096e-ed76-45a9-8427-e78585f0f826" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_dadb7a1e-2208-4547-8bc1-41c061ed3a3a" xlink:to="loc_us-gaap_ContingentConsiderationByTypeAxis_bb87096e-ed76-45a9-8427-e78585f0f826" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationTypeDomain_bb87096e-ed76-45a9-8427-e78585f0f826_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ContingentConsiderationByTypeAxis_bb87096e-ed76-45a9-8427-e78585f0f826" xlink:to="loc_us-gaap_ContingentConsiderationTypeDomain_bb87096e-ed76-45a9-8427-e78585f0f826_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContingentConsiderationTypeDomain_e108bc1e-27eb-4065-8ae8-30c4cfe0bb29" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContingentConsiderationTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ContingentConsiderationByTypeAxis_bb87096e-ed76-45a9-8427-e78585f0f826" xlink:to="loc_us-gaap_ContingentConsiderationTypeDomain_e108bc1e-27eb-4065-8ae8-30c4cfe0bb29" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A2019EarnoutMember_713408e1-9a79-4ded-941f-20037f39a8fe" xlink:href="goco-20221231.xsd#goco_A2019EarnoutMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ContingentConsiderationTypeDomain_e108bc1e-27eb-4065-8ae8-30c4cfe0bb29" xlink:to="loc_goco_A2019EarnoutMember_713408e1-9a79-4ded-941f-20037f39a8fe" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A2020EarnoutMember_2e2adb0d-e293-41c1-9f01-83915a757609" xlink:href="goco-20221231.xsd#goco_A2020EarnoutMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ContingentConsiderationTypeDomain_e108bc1e-27eb-4065-8ae8-30c4cfe0bb29" xlink:to="loc_goco_A2020EarnoutMember_2e2adb0d-e293-41c1-9f01-83915a757609" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/GoodwillAndIntangibleAssetsNetNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#GoodwillAndIntangibleAssetsNetNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/GoodwillAndIntangibleAssetsNetNarrativeDetails" xlink:type="extended" id="i6dbbc51219e94229963406faab4264ca_GoodwillAndIntangibleAssetsNetNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillAcquiredDuringPeriod_39ceb54e-0548-4081-8404-f16df8c43371" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillAcquiredDuringPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_GoodwillAcquiredDuringPeriod_39ceb54e-0548-4081-8404-f16df8c43371" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NumberOfReportingUnits_61be733b-0479-427c-b97c-4523eff21013" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NumberOfReportingUnits"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_NumberOfReportingUnits_61be733b-0479-427c-b97c-4523eff21013" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NumberOfOperatingSegments_5771fb9b-82c1-412e-a39a-b067941bacb8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_NumberOfOperatingSegments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_NumberOfOperatingSegments_5771fb9b-82c1-412e-a39a-b067941bacb8" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_51a0aa87-f860-4f71-8b8c-0e9262a06816" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_51a0aa87-f860-4f71-8b8c-0e9262a06816" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_b54583f7-c4dc-43bd-b1e7-734406af156c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill_b54583f7-c4dc-43bd-b1e7-734406af156c" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsRemainingAmortizationPeriod1_846673fe-51e8-4126-ba64-9b172e18a8eb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsRemainingAmortizationPeriod1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsRemainingAmortizationPeriod1_846673fe-51e8-4126-ba64-9b172e18a8eb" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfGoodwillTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_GoodwillLineItems_ff4398c6-5389-41cc-afb5-816b737c85b0" xlink:to="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_edd6580e-a525-432b-afa5-8db6d38a1ceb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_edd6580e-a525-432b-afa5-8db6d38a1ceb" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_edd6580e-a525-432b-afa5-8db6d38a1ceb_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_edd6580e-a525-432b-afa5-8db6d38a1ceb" xlink:to="loc_us-gaap_SegmentDomain_edd6580e-a525-432b-afa5-8db6d38a1ceb_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_83f8ee3d-097e-4b4d-913c-7778c1ddb3d5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_edd6580e-a525-432b-afa5-8db6d38a1ceb" xlink:to="loc_us-gaap_SegmentDomain_83f8ee3d-097e-4b4d-913c-7778c1ddb3d5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareInternalSegmentMember_aff3b3be-51e2-42ed-aaa7-b3ab8b6052af" xlink:href="goco-20221231.xsd#goco_MedicareInternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_83f8ee3d-097e-4b4d-913c-7778c1ddb3d5" xlink:to="loc_goco_MedicareInternalSegmentMember_aff3b3be-51e2-42ed-aaa7-b3ab8b6052af" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareExternalSegmentMember_63a368aa-bd0e-41ac-b21d-936a2e972380" xlink:href="goco-20221231.xsd#goco_MedicareExternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_83f8ee3d-097e-4b4d-913c-7778c1ddb3d5" xlink:to="loc_goco_MedicareExternalSegmentMember_63a368aa-bd0e-41ac-b21d-936a2e972380" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_f1371c6a-7e5f-4e13-adf9-28e6ebc94380" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:to="loc_srt_RangeAxis_f1371c6a-7e5f-4e13-adf9-28e6ebc94380" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_f1371c6a-7e5f-4e13-adf9-28e6ebc94380_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_f1371c6a-7e5f-4e13-adf9-28e6ebc94380" xlink:to="loc_srt_RangeMember_f1371c6a-7e5f-4e13-adf9-28e6ebc94380_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_26081ce3-c4e0-4b53-a9e1-18fa2f450f9d" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_f1371c6a-7e5f-4e13-adf9-28e6ebc94380" xlink:to="loc_srt_RangeMember_26081ce3-c4e0-4b53-a9e1-18fa2f450f9d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_WeightedAverageMember_930e2c90-7a91-4f54-906f-c593bf322da5" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_WeightedAverageMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_26081ce3-c4e0-4b53-a9e1-18fa2f450f9d" xlink:to="loc_srt_WeightedAverageMember_930e2c90-7a91-4f54-906f-c593bf322da5" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_86a0bbe7-3829-4e18-be4a-4f42181c4339" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_86a0bbe7-3829-4e18-be4a-4f42181c4339" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86a0bbe7-3829-4e18-be4a-4f42181c4339_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_86a0bbe7-3829-4e18-be4a-4f42181c4339" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86a0bbe7-3829-4e18-be4a-4f42181c4339_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_f1d11aff-30eb-4e6f-8ae6-6c1d0f62b17e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_86a0bbe7-3829-4e18-be4a-4f42181c4339" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_f1d11aff-30eb-4e6f-8ae6-6c1d0f62b17e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DevelopedTechnologyRightsMember_206807be-50f7-4d2a-97ca-bedf1d396390" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DevelopedTechnologyRightsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_f1d11aff-30eb-4e6f-8ae6-6c1d0f62b17e" xlink:to="loc_us-gaap_DevelopedTechnologyRightsMember_206807be-50f7-4d2a-97ca-bedf1d396390" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerRelationshipsMember_2cbc9e37-6f64-49e8-9ede-c6283e22a691" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CustomerRelationshipsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_f1d11aff-30eb-4e6f-8ae6-6c1d0f62b17e" xlink:to="loc_us-gaap_CustomerRelationshipsMember_2cbc9e37-6f64-49e8-9ede-c6283e22a691" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ReportingUnitAxis_4a575e74-69ff-4038-88e3-c51f384c6f22" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ReportingUnitAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfGoodwillTable_535507e4-2534-4710-b1ac-02d3e2978e00" xlink:to="loc_us-gaap_ReportingUnitAxis_4a575e74-69ff-4038-88e3-c51f384c6f22" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ReportingUnitDomain_4a575e74-69ff-4038-88e3-c51f384c6f22_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ReportingUnitDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ReportingUnitAxis_4a575e74-69ff-4038-88e3-c51f384c6f22" xlink:to="loc_us-gaap_ReportingUnitDomain_4a575e74-69ff-4038-88e3-c51f384c6f22_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ReportingUnitDomain_cdfffa04-af85-4841-a64d-bc39c7626338" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ReportingUnitDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ReportingUnitAxis_4a575e74-69ff-4038-88e3-c51f384c6f22" xlink:to="loc_us-gaap_ReportingUnitDomain_cdfffa04-af85-4841-a64d-bc39c7626338" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareInternalReportingUnitMember_4b20bb78-a615-42b0-bf81-654773965d41" xlink:href="goco-20221231.xsd#goco_MedicareInternalReportingUnitMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ReportingUnitDomain_cdfffa04-af85-4841-a64d-bc39c7626338" xlink:to="loc_goco_MedicareInternalReportingUnitMember_4b20bb78-a615-42b0-bf81-654773965d41" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareExternalReportingUnitMember_c39dd8e7-21ac-44a9-b785-903498d6fdc5" xlink:href="goco-20221231.xsd#goco_MedicareExternalReportingUnitMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ReportingUnitDomain_cdfffa04-af85-4841-a64d-bc39c7626338" xlink:to="loc_goco_MedicareExternalReportingUnitMember_c39dd8e7-21ac-44a9-b785-903498d6fdc5" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/GoodwillAndIntangibleAssetsNetSummaryofDefinitelivedandIndefinitelivedIntangibleAssetsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#GoodwillAndIntangibleAssetsNetSummaryofDefinitelivedandIndefinitelivedIntangibleAssetsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/GoodwillAndIntangibleAssetsNetSummaryofDefinitelivedandIndefinitelivedIntangibleAssetsDetails" xlink:type="extended" id="id8c515e8152047a5ac2f3dfaa8f3479e_GoodwillAndIntangibleAssetsNetSummaryofDefinitelivedandIndefinitelivedIntangibleAssetsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_c57eb5e2-58c4-4ff2-8bd9-f81754b4e5a6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_4e3c5e6c-3fc0-4268-919a-9bceb24202b2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_c57eb5e2-58c4-4ff2-8bd9-f81754b4e5a6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsGross_4e3c5e6c-3fc0-4268-919a-9bceb24202b2" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_92718fcd-803d-4617-afe3-881406b1342a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_c57eb5e2-58c4-4ff2-8bd9-f81754b4e5a6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_92718fcd-803d-4617-afe3-881406b1342a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_6f1cf0ec-ef34-49b4-92d7-84f050be39bb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_c57eb5e2-58c4-4ff2-8bd9-f81754b4e5a6" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_6f1cf0ec-ef34-49b4-92d7-84f050be39bb" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_52ba33ae-b446-4d1b-a0e6-ce63e977e0de" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_c57eb5e2-58c4-4ff2-8bd9-f81754b4e5a6" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_52ba33ae-b446-4d1b-a0e6-ce63e977e0de" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_407f6ae6-2af6-4188-9c85-8011a4d3ee79" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_52ba33ae-b446-4d1b-a0e6-ce63e977e0de" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_407f6ae6-2af6-4188-9c85-8011a4d3ee79" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_407f6ae6-2af6-4188-9c85-8011a4d3ee79_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_407f6ae6-2af6-4188-9c85-8011a4d3ee79" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_407f6ae6-2af6-4188-9c85-8011a4d3ee79_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b9c322a8-bc5c-4876-9a62-5096e11623e5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_407f6ae6-2af6-4188-9c85-8011a4d3ee79" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b9c322a8-bc5c-4876-9a62-5096e11623e5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DevelopedTechnologyRightsMember_bac895f8-5e0a-48dd-b8a1-ec73b1e3dbb8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DevelopedTechnologyRightsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b9c322a8-bc5c-4876-9a62-5096e11623e5" xlink:to="loc_us-gaap_DevelopedTechnologyRightsMember_bac895f8-5e0a-48dd-b8a1-ec73b1e3dbb8" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerRelationshipsMember_09ea7c7d-216c-4b0d-b5cb-b2472d3c720e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CustomerRelationshipsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b9c322a8-bc5c-4876-9a62-5096e11623e5" xlink:to="loc_us-gaap_CustomerRelationshipsMember_09ea7c7d-216c-4b0d-b5cb-b2472d3c720e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_f93deca0-f092-4555-8999-4a64e80fe28f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_0570dc10-3db1-4826-811f-7f53142c8231" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_f93deca0-f092-4555-8999-4a64e80fe28f" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_0570dc10-3db1-4826-811f-7f53142c8231" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_9820165e-b16f-4a02-b3a7-bc022845aef8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassLineItems_f93deca0-f092-4555-8999-4a64e80fe28f" xlink:to="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_9820165e-b16f-4a02-b3a7-bc022845aef8" xlink:type="arc" order="2" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_90ae06b6-090a-4eb0-bb3f-a237bd7386ac" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsTable_9820165e-b16f-4a02-b3a7-bc022845aef8" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_90ae06b6-090a-4eb0-bb3f-a237bd7386ac" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_90ae06b6-090a-4eb0-bb3f-a237bd7386ac_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_90ae06b6-090a-4eb0-bb3f-a237bd7386ac" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_90ae06b6-090a-4eb0-bb3f-a237bd7386ac_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_1c258de6-a99b-40ee-8617-06b04742fc68" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis_90ae06b6-090a-4eb0-bb3f-a237bd7386ac" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_1c258de6-a99b-40ee-8617-06b04742fc68" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TradeNamesMember_25c78937-e6d2-4eec-88ac-1e16d1ca449a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TradeNamesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsMajorClassNameDomain_1c258de6-a99b-40ee-8617-06b04742fc68" xlink:to="loc_us-gaap_TradeNamesMember_25c78937-e6d2-4eec-88ac-1e16d1ca449a" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/GoodwillandIntangibleAssetsNetSummaryofExpectedFutureAmortizationExpenseRelatedtoIntangibleAssetsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#GoodwillandIntangibleAssetsNetSummaryofExpectedFutureAmortizationExpenseRelatedtoIntangibleAssetsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/GoodwillandIntangibleAssetsNetSummaryofExpectedFutureAmortizationExpenseRelatedtoIntangibleAssetsDetails" xlink:type="extended" id="ic76e5e6926cb49a3a3d8292ce7017ee2_GoodwillandIntangibleAssetsNetSummaryofExpectedFutureAmortizationExpenseRelatedtoIntangibleAssetsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_a7c34e06-9c44-4e7b-b75c-1a6f01bd45ba" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_a7c34e06-9c44-4e7b-b75c-1a6f01bd45ba" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_5e9727e5-9041-47b4-9272-6ef1926f39fd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_5e9727e5-9041-47b4-9272-6ef1926f39fd" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_daa49088-b124-4c68-8c79-a0bd3c0c0095" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_daa49088-b124-4c68-8c79-a0bd3c0c0095" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_7e1c4fa8-3ca0-4a94-87b4-9aacba23e140" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_7e1c4fa8-3ca0-4a94-87b4-9aacba23e140" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_a4300adc-1a94-4c53-b002-d1cbd0efe99a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_a4300adc-1a94-4c53-b002-d1cbd0efe99a" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_a022fbd8-98a7-4e84-8dd1-789579196737" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_a022fbd8-98a7-4e84-8dd1-789579196737" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_7957d61f-b7f5-4138-8853-93710e609e2b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_7957d61f-b7f5-4138-8853-93710e609e2b" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_c846ee33-fd63-404b-bfaf-ef5fb5d92ebb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_bbdb1b2c-88d1-4401-a156-1b0d94369060" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_c846ee33-fd63-404b-bfaf-ef5fb5d92ebb" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_c846ee33-fd63-404b-bfaf-ef5fb5d92ebb" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_1ff77a6e-4882-4207-a14e-b68d93482a57" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_9d62539a-2f12-4e9e-8ef5-e2e351e0d2da" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_1ff77a6e-4882-4207-a14e-b68d93482a57" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DevelopedTechnologyRightsMember_61f9d55c-8714-489b-8881-76e74604eb0e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DevelopedTechnologyRightsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_1ff77a6e-4882-4207-a14e-b68d93482a57" xlink:to="loc_us-gaap_DevelopedTechnologyRightsMember_61f9d55c-8714-489b-8881-76e74604eb0e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerRelationshipsMember_28dc9536-0954-4aff-9deb-c0ef6d22f402" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CustomerRelationshipsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_1ff77a6e-4882-4207-a14e-b68d93482a57" xlink:to="loc_us-gaap_CustomerRelationshipsMember_28dc9536-0954-4aff-9deb-c0ef6d22f402" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/LongTermDebtSummaryofLongTermDebtDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#LongTermDebtSummaryofLongTermDebtDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/LongTermDebtSummaryofLongTermDebtDetails" xlink:type="extended" id="i22e86596321d414ea0b625daceabce10_LongTermDebtSummaryofLongTermDebtDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_3ec6651b-f306-4669-ba45-9a64bb5c19f0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentCarryingAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_DebtInstrumentCarryingAmount_3ec6651b-f306-4669-ba45-9a64bb5c19f0" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_b2a2ef2f-8f8e-4da0-9dd4-3f1037151a31" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet_b2a2ef2f-8f8e-4da0-9dd4-3f1037151a31" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LongTermDebt_77f76caf-5c3d-4abd-915b-719945a1a6fe" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LongTermDebt"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_LongTermDebt_77f76caf-5c3d-4abd-915b-719945a1a6fe" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LongTermDebtCurrent_aae8d5c5-8534-4a0e-8b36-d5b95c783fa3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LongTermDebtCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_LongTermDebtCurrent_aae8d5c5-8534-4a0e-8b36-d5b95c783fa3" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_b0615b7c-ca2a-460c-946c-90db50455214" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LongTermDebtNoncurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_LongTermDebtNoncurrent_b0615b7c-ca2a-460c-946c-90db50455214" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentTable_6f7a67ec-a2ef-4744-9a98-47607e4a0992" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_f84df455-cf3a-458a-bb0a-3804c89b616d" xlink:to="loc_us-gaap_DebtInstrumentTable_6f7a67ec-a2ef-4744-9a98-47607e4a0992" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityAxis_d3017863-b370-4f49-bd46-fa3b11ac9f2d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_6f7a67ec-a2ef-4744-9a98-47607e4a0992" xlink:to="loc_us-gaap_CreditFacilityAxis_d3017863-b370-4f49-bd46-fa3b11ac9f2d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_d3017863-b370-4f49-bd46-fa3b11ac9f2d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_d3017863-b370-4f49-bd46-fa3b11ac9f2d" xlink:to="loc_us-gaap_CreditFacilityDomain_d3017863-b370-4f49-bd46-fa3b11ac9f2d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_5d9916b9-5efb-4443-9fd4-02615242aafa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_d3017863-b370-4f49-bd46-fa3b11ac9f2d" xlink:to="loc_us-gaap_CreditFacilityDomain_5d9916b9-5efb-4443-9fd4-02615242aafa" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SecuredDebtMember_ae03c191-5132-4b6d-8e84-577be6b63090" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SecuredDebtMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_5d9916b9-5efb-4443-9fd4-02615242aafa" xlink:to="loc_us-gaap_SecuredDebtMember_ae03c191-5132-4b6d-8e84-577be6b63090" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_267fe771-bda3-4a3f-b7f2-9df5cee551f6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_5d9916b9-5efb-4443-9fd4-02615242aafa" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_267fe771-bda3-4a3f-b7f2-9df5cee551f6" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/LongTermDebtNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#LongTermDebtNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/LongTermDebtNarrativeDetails" xlink:type="extended" id="ia877c8afb7304513b2f734a3bd87dee1_LongTermDebtNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_92b58da1-048c-46ed-a07f-525cea520772" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_92b58da1-048c-46ed-a07f-525cea520772" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_c26acebb-ad90-42eb-89a1-b753fa4891fc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesNewIssues_c26acebb-ad90-42eb-89a1-b753fa4891fc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_a7eca886-4ef1-4a8a-97f7-3da8fbeee919" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_StockIssuedDuringPeriodValueNewIssues_a7eca886-4ef1-4a8a-97f7-3da8fbeee919" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_c7c5ba5e-2bfe-4fdc-8a49-0b2f9d7c2d60" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DeferredFinanceCostsNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_DeferredFinanceCostsNet_c7c5ba5e-2bfe-4fdc-8a49-0b2f9d7c2d60" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCredit_9429df15-c230-46fb-bee2-2b73f949cc63" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LineOfCredit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_LineOfCredit_9429df15-c230-46fb-bee2-2b73f949cc63" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_2da8d2d1-180b-487f-ba01-220d37793ea0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_2da8d2d1-180b-487f-ba01-220d37793ea0" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DebtInstrumentPrepaymentPremiumPercentage_ce1c69c0-f3ce-447e-8328-31773b806803" xlink:href="goco-20221231.xsd#goco_DebtInstrumentPrepaymentPremiumPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_DebtInstrumentPrepaymentPremiumPercentage_ce1c69c0-f3ce-447e-8328-31773b806803" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_e6d89a21-901f-45d9-8f21-7db0271ce71a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsOfDebtExtinguishmentCosts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_PaymentsOfDebtExtinguishmentCosts_e6d89a21-901f-45d9-8f21-7db0271ce71a" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_WriteOffOfDeferredDebtIssuanceCostAndDebtDiscount_3add2e82-755b-4c4f-955d-a8f3249c3d0e" xlink:href="goco-20221231.xsd#goco_WriteOffOfDeferredDebtIssuanceCostAndDebtDiscount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_WriteOffOfDeferredDebtIssuanceCostAndDebtDiscount_3add2e82-755b-4c4f-955d-a8f3249c3d0e" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_c54f9101-ed3b-41c4-8ceb-315fb7555e66" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_c54f9101-ed3b-41c4-8ceb-315fb7555e66" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DebtInstrumentBasisSpreadOnVariableRateFloor_449776b4-f377-4a6a-8e5d-a8cd54a1981a" xlink:href="goco-20221231.xsd#goco_DebtInstrumentBasisSpreadOnVariableRateFloor"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_DebtInstrumentBasisSpreadOnVariableRateFloor_449776b4-f377-4a6a-8e5d-a8cd54a1981a" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentInterestRateEffectivePercentage_42a49462-44f8-44a7-ad59-756fc00593ce" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentInterestRateEffectivePercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_DebtInstrumentInterestRateEffectivePercentage_42a49462-44f8-44a7-ad59-756fc00593ce" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DebtInstrumentPeriodicPaymentPaymentPercentage_3dc4dc87-6e5d-4a2f-a7e8-c38e28d9e8ca" xlink:href="goco-20221231.xsd#goco_DebtInstrumentPeriodicPaymentPaymentPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_DebtInstrumentPeriodicPaymentPaymentPercentage_3dc4dc87-6e5d-4a2f-a7e8-c38e28d9e8ca" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PrepaymentAsAPercentageOfPrincipalAmountOutstanding_76ecd3ef-ec68-4534-8217-23df64e7fd85" xlink:href="goco-20221231.xsd#goco_PrepaymentAsAPercentageOfPrincipalAmountOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_PrepaymentAsAPercentageOfPrincipalAmountOutstanding_76ecd3ef-ec68-4534-8217-23df64e7fd85" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NetDebtToLeverageRatio_29d7819c-26f1-4d70-9f11-3769ae2ab5e9" xlink:href="goco-20221231.xsd#goco_NetDebtToLeverageRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_NetDebtToLeverageRatio_29d7819c-26f1-4d70-9f11-3769ae2ab5e9" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MandatoryPrepaymentAsAPercentageOfAssetsSold_788ffa7e-26c9-49a9-98d2-5dec6008890f" xlink:href="goco-20221231.xsd#goco_MandatoryPrepaymentAsAPercentageOfAssetsSold"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_MandatoryPrepaymentAsAPercentageOfAssetsSold_788ffa7e-26c9-49a9-98d2-5dec6008890f" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_LineOfCreditFacilityMandatoryPrepaymentNotRequiredProceedsInvestedOrCommittedToBeInvestedPeriodPostReceiptOfProceeds_791f98ce-1be3-40d2-99be-2548ee16b5aa" xlink:href="goco-20221231.xsd#goco_LineOfCreditFacilityMandatoryPrepaymentNotRequiredProceedsInvestedOrCommittedToBeInvestedPeriodPostReceiptOfProceeds"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_LineOfCreditFacilityMandatoryPrepaymentNotRequiredProceedsInvestedOrCommittedToBeInvestedPeriodPostReceiptOfProceeds_791f98ce-1be3-40d2-99be-2548ee16b5aa" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MandatoryPrepaymentAsAPercentageOfAmountRaisedOnDebtIssue_3334defa-cd90-4ee3-b172-2cd243343924" xlink:href="goco-20221231.xsd#goco_MandatoryPrepaymentAsAPercentageOfAmountRaisedOnDebtIssue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_goco_MandatoryPrepaymentAsAPercentageOfAmountRaisedOnDebtIssue_3334defa-cd90-4ee3-b172-2cd243343924" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_10035746-b6fd-4e2b-b191-a978b0f24e88" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_10035746-b6fd-4e2b-b191-a978b0f24e88" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2c4b31c2-ba2d-4777-9f17-0ec7b0316d00" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_2c4b31c2-ba2d-4777-9f17-0ec7b0316d00" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_976ddf26-5539-4f2d-8d50-f147e9abf97e" xlink:to="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityAxis_66030c01-e3fc-4eba-86c7-db7e0ff7eee7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_us-gaap_CreditFacilityAxis_66030c01-e3fc-4eba-86c7-db7e0ff7eee7" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_66030c01-e3fc-4eba-86c7-db7e0ff7eee7_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_66030c01-e3fc-4eba-86c7-db7e0ff7eee7" xlink:to="loc_us-gaap_CreditFacilityDomain_66030c01-e3fc-4eba-86c7-db7e0ff7eee7_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_983b445d-98f3-4df9-a688-d5d23f8246a3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_66030c01-e3fc-4eba-86c7-db7e0ff7eee7" xlink:to="loc_us-gaap_CreditFacilityDomain_983b445d-98f3-4df9-a688-d5d23f8246a3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SecuredDebtMember_9995cde6-698c-4e77-a808-0bc6f1ec4afa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SecuredDebtMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_983b445d-98f3-4df9-a688-d5d23f8246a3" xlink:to="loc_us-gaap_SecuredDebtMember_9995cde6-698c-4e77-a808-0bc6f1ec4afa" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_203922dd-69d4-4c7b-91a4-dffa041812b3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_983b445d-98f3-4df9-a688-d5d23f8246a3" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_203922dd-69d4-4c7b-91a4-dffa041812b3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentAxis_f99a2238-2074-4f2f-957c-42e95a649539" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_us-gaap_DebtInstrumentAxis_f99a2238-2074-4f2f-957c-42e95a649539" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_f99a2238-2074-4f2f-957c-42e95a649539_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_f99a2238-2074-4f2f-957c-42e95a649539" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_f99a2238-2074-4f2f-957c-42e95a649539_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_f99a2238-2074-4f2f-957c-42e95a649539" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_InitialTermLoanFacilityMember_6bffe081-38e2-4225-adf5-a9e4435e527e" xlink:href="goco-20221231.xsd#goco_InitialTermLoanFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_InitialTermLoanFacilityMember_6bffe081-38e2-4225-adf5-a9e4435e527e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IncrementalTermLoanFacilityMember_9deabd6d-a920-47c6-8c98-b93a659be51b" xlink:href="goco-20221231.xsd#goco_IncrementalTermLoanFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_IncrementalTermLoanFacilityMember_9deabd6d-a920-47c6-8c98-b93a659be51b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A2021IncrementalTermLoanFacilityMember_4c452b0e-053e-44b4-b511-320f44b7343a" xlink:href="goco-20221231.xsd#goco_A2021IncrementalTermLoanFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_A2021IncrementalTermLoanFacilityMember_4c452b0e-053e-44b4-b511-320f44b7343a" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A20212IncrementalTermLoanFacilityMember_9b69fa52-e175-43cb-8e73-e2bb82ab5a45" xlink:href="goco-20221231.xsd#goco_A20212IncrementalTermLoanFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_A20212IncrementalTermLoanFacilityMember_9b69fa52-e175-43cb-8e73-e2bb82ab5a45" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SeniorSecuredRevolvingCreditFacilityMember_5c9d6941-8cd0-4cdf-abe1-0fa324e63887" xlink:href="goco-20221231.xsd#goco_SeniorSecuredRevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_SeniorSecuredRevolvingCreditFacilityMember_5c9d6941-8cd0-4cdf-abe1-0fa324e63887" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IncrementalRevolvingCreditFacilitiesMember_366093da-d7b6-4e56-8b79-ae1bd8d2c84e" xlink:href="goco-20221231.xsd#goco_IncrementalRevolvingCreditFacilitiesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_IncrementalRevolvingCreditFacilitiesMember_366093da-d7b6-4e56-8b79-ae1bd8d2c84e" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IncrementalNo4RevolvingCreditFacilityMember_b989fe83-65be-4cb3-bbb3-2fc36874a2c2" xlink:href="goco-20221231.xsd#goco_IncrementalNo4RevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_IncrementalNo4RevolvingCreditFacilityMember_b989fe83-65be-4cb3-bbb3-2fc36874a2c2" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ClassARevolvingCommitmentsMember_5a7512ae-3774-447c-9930-b7f6e62eb3c4" xlink:href="goco-20221231.xsd#goco_ClassARevolvingCommitmentsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_ClassARevolvingCommitmentsMember_5a7512ae-3774-447c-9930-b7f6e62eb3c4" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ClassBRevolvingCommitmentsMember_bf6e69ea-48fd-4000-af8e-21424ee96270" xlink:href="goco-20221231.xsd#goco_ClassBRevolvingCommitmentsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_125833a3-9304-4eb9-a331-db9208a8882d" xlink:to="loc_goco_ClassBRevolvingCommitmentsMember_bf6e69ea-48fd-4000-af8e-21424ee96270" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_2006d895-b760-4747-8d46-cd7369ada4ff" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_us-gaap_StatementClassOfStockAxis_2006d895-b760-4747-8d46-cd7369ada4ff" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_2006d895-b760-4747-8d46-cd7369ada4ff_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_2006d895-b760-4747-8d46-cd7369ada4ff" xlink:to="loc_us-gaap_ClassOfStockDomain_2006d895-b760-4747-8d46-cd7369ada4ff_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_f48227eb-aee8-429a-a50c-a1308ff1debd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_2006d895-b760-4747-8d46-cd7369ada4ff" xlink:to="loc_us-gaap_ClassOfStockDomain_f48227eb-aee8-429a-a50c-a1308ff1debd" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_f2091de4-749a-43f1-a682-80e58b1f26ba" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_f48227eb-aee8-429a-a50c-a1308ff1debd" xlink:to="loc_us-gaap_CommonClassBMember_f2091de4-749a-43f1-a682-80e58b1f26ba" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateAxis_448d2bf5-43f3-423d-8723-628ec1c51c77" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VariableRateAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_us-gaap_VariableRateAxis_448d2bf5-43f3-423d-8723-628ec1c51c77" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateDomain_448d2bf5-43f3-423d-8723-628ec1c51c77_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VariableRateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_VariableRateAxis_448d2bf5-43f3-423d-8723-628ec1c51c77" xlink:to="loc_us-gaap_VariableRateDomain_448d2bf5-43f3-423d-8723-628ec1c51c77_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateDomain_89dc0ed7-21fd-4f9d-8c8f-c3d8f696163a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VariableRateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_VariableRateAxis_448d2bf5-43f3-423d-8723-628ec1c51c77" xlink:to="loc_us-gaap_VariableRateDomain_89dc0ed7-21fd-4f9d-8c8f-c3d8f696163a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_AlternateBaseRateMember_988ce97a-a8d6-4281-933e-beb9f715ab64" xlink:href="goco-20221231.xsd#goco_AlternateBaseRateMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_89dc0ed7-21fd-4f9d-8c8f-c3d8f696163a" xlink:to="loc_goco_AlternateBaseRateMember_988ce97a-a8d6-4281-933e-beb9f715ab64" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_769453c7-b9cc-454a-9896-4c7c22d3a633" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_89dc0ed7-21fd-4f9d-8c8f-c3d8f696163a" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_769453c7-b9cc-454a-9896-4c7c22d3a633" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SecuredOvernightFinancingRateSOFRMember_0dc9c82d-152d-44b6-826b-2c1c4ae1f616" xlink:href="goco-20221231.xsd#goco_SecuredOvernightFinancingRateSOFRMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_89dc0ed7-21fd-4f9d-8c8f-c3d8f696163a" xlink:to="loc_goco_SecuredOvernightFinancingRateSOFRMember_0dc9c82d-152d-44b6-826b-2c1c4ae1f616" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SecuredOvernightFinancingRateSOFROneMonthMember_185aadbc-6e14-4611-8eaa-ca4f13b21c94" xlink:href="goco-20221231.xsd#goco_SecuredOvernightFinancingRateSOFROneMonthMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_SecuredOvernightFinancingRateSOFRMember_0dc9c82d-152d-44b6-826b-2c1c4ae1f616" xlink:to="loc_goco_SecuredOvernightFinancingRateSOFROneMonthMember_185aadbc-6e14-4611-8eaa-ca4f13b21c94" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SecuredOvernightFinancingRateSOFRThreeMonthsMember_84bb12d7-d1a1-4c71-a76c-028086603db2" xlink:href="goco-20221231.xsd#goco_SecuredOvernightFinancingRateSOFRThreeMonthsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_SecuredOvernightFinancingRateSOFRMember_0dc9c82d-152d-44b6-826b-2c1c4ae1f616" xlink:to="loc_goco_SecuredOvernightFinancingRateSOFRThreeMonthsMember_84bb12d7-d1a1-4c71-a76c-028086603db2" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SecuredOvernightFinancingRateSOFRSixMonthsMember_0e35382c-11f7-44e8-aff3-2a2a25c2231a" xlink:href="goco-20221231.xsd#goco_SecuredOvernightFinancingRateSOFRSixMonthsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_SecuredOvernightFinancingRateSOFRMember_0dc9c82d-152d-44b6-826b-2c1c4ae1f616" xlink:to="loc_goco_SecuredOvernightFinancingRateSOFRSixMonthsMember_0e35382c-11f7-44e8-aff3-2a2a25c2231a" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MandatoryPrepaymentPercentageTermLoanAxis_17d83616-8ca3-4fa7-9789-49af1a1bfef6" xlink:href="goco-20221231.xsd#goco_MandatoryPrepaymentPercentageTermLoanAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_goco_MandatoryPrepaymentPercentageTermLoanAxis_17d83616-8ca3-4fa7-9789-49af1a1bfef6" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_17d83616-8ca3-4fa7-9789-49af1a1bfef6_default" xlink:href="goco-20221231.xsd#goco_MandatoryPrepaymentPercentageTermLoanDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_goco_MandatoryPrepaymentPercentageTermLoanAxis_17d83616-8ca3-4fa7-9789-49af1a1bfef6" xlink:to="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_17d83616-8ca3-4fa7-9789-49af1a1bfef6_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_2dda1157-97e6-42fd-a13f-136419cd0102" xlink:href="goco-20221231.xsd#goco_MandatoryPrepaymentPercentageTermLoanDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_goco_MandatoryPrepaymentPercentageTermLoanAxis_17d83616-8ca3-4fa7-9789-49af1a1bfef6" xlink:to="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_2dda1157-97e6-42fd-a13f-136419cd0102" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PrepaymentPercentageOneMemberMember_5ac953af-9a2d-413d-be89-3c19fa1c0f5c" xlink:href="goco-20221231.xsd#goco_PrepaymentPercentageOneMemberMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_2dda1157-97e6-42fd-a13f-136419cd0102" xlink:to="loc_goco_PrepaymentPercentageOneMemberMember_5ac953af-9a2d-413d-be89-3c19fa1c0f5c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PrepaymentPercentageTwoMemberMember_5c974cc0-0465-47ad-b8e4-001cd702954c" xlink:href="goco-20221231.xsd#goco_PrepaymentPercentageTwoMemberMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_2dda1157-97e6-42fd-a13f-136419cd0102" xlink:to="loc_goco_PrepaymentPercentageTwoMemberMember_5c974cc0-0465-47ad-b8e4-001cd702954c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PrepaymentPercentageThreeMemberMember_ad6963ba-ef1a-4411-85be-caa4c4caaac0" xlink:href="goco-20221231.xsd#goco_PrepaymentPercentageThreeMemberMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_MandatoryPrepaymentPercentageTermLoanDomain_2dda1157-97e6-42fd-a13f-136419cd0102" xlink:to="loc_goco_PrepaymentPercentageThreeMemberMember_ad6963ba-ef1a-4411-85be-caa4c4caaac0" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_1c872ee3-5519-4dba-8119-074f40ce27db" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_srt_RangeAxis_1c872ee3-5519-4dba-8119-074f40ce27db" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_1c872ee3-5519-4dba-8119-074f40ce27db_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_1c872ee3-5519-4dba-8119-074f40ce27db" xlink:to="loc_srt_RangeMember_1c872ee3-5519-4dba-8119-074f40ce27db_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_cd7ea034-66c5-4de2-9d45-b355871ec10a" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_1c872ee3-5519-4dba-8119-074f40ce27db" xlink:to="loc_srt_RangeMember_cd7ea034-66c5-4de2-9d45-b355871ec10a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_c4953f53-8bbd-4d18-aa45-5569c6895a1a" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_cd7ea034-66c5-4de2-9d45-b355871ec10a" xlink:to="loc_srt_MinimumMember_c4953f53-8bbd-4d18-aa45-5569c6895a1a" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_c303a8fa-c320-4873-b832-f53f4b0274c6" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_cd7ea034-66c5-4de2-9d45-b355871ec10a" xlink:to="loc_srt_MaximumMember_c303a8fa-c320-4873-b832-f53f4b0274c6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_aa4573a8-d36e-4308-b13a-ac0ff7ff9e97" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_feea9764-cf6c-41a1-a5f1-94dc3a63a63b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_36eccbdb-faf9-4a33-9f9c-70435a2bf9c2" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_feea9764-cf6c-41a1-a5f1-94dc3a63a63b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SubsequentEventMember_c8fd70c2-cbcb-4ea0-94eb-5fe31f224381" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SubsequentEventMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_feea9764-cf6c-41a1-a5f1-94dc3a63a63b" xlink:to="loc_us-gaap_SubsequentEventMember_c8fd70c2-cbcb-4ea0-94eb-5fe31f224381" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/StockholdersEquityDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#StockholdersEquityDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/StockholdersEquityDetails" xlink:type="extended" id="ie536954d8667470bbe7b1221fe2b6f14_StockholdersEquityDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_35896aa6-a91c-497b-bba2-4b6e2b8d1158" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockSharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_35896aa6-a91c-497b-bba2-4b6e2b8d1158" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_7aa5a141-ae91-43db-8bdd-36157cb7657f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockSharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_PreferredStockSharesAuthorized_7aa5a141-ae91-43db-8bdd-36157cb7657f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_96260283-fba0-4ef1-8ce8-4a6fa68a7a5d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_CommonStockParOrStatedValuePerShare_96260283-fba0-4ef1-8ce8-4a6fa68a7a5d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_4dbcd17d-1c4b-4233-8402-baf3bb740e70" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_PreferredStockParOrStatedValuePerShare_4dbcd17d-1c4b-4233-8402-baf3bb740e70" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockholdersEquityNoteNumberOfSharesOfClassACommonStockIssuedToNumberOfLLCInterestsOwnedRequiredRatio_489a5540-9c9f-4a5e-888e-5ddf579b13ee" xlink:href="goco-20221231.xsd#goco_StockholdersEquityNoteNumberOfSharesOfClassACommonStockIssuedToNumberOfLLCInterestsOwnedRequiredRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_StockholdersEquityNoteNumberOfSharesOfClassACommonStockIssuedToNumberOfLLCInterestsOwnedRequiredRatio_489a5540-9c9f-4a5e-888e-5ddf579b13ee" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockholdersEquityNoteNumberOfSharesOfClassBCommonStockOwnedToNumberOfLLCInterestsOwnedRequiredRatio_13076980-62d8-4737-8f41-34c65e24b950" xlink:href="goco-20221231.xsd#goco_StockholdersEquityNoteNumberOfSharesOfClassBCommonStockOwnedToNumberOfLLCInterestsOwnedRequiredRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_StockholdersEquityNoteNumberOfSharesOfClassBCommonStockOwnedToNumberOfLLCInterestsOwnedRequiredRatio_13076980-62d8-4737-8f41-34c65e24b950" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonStockNumberOfVotesPerShareHeld_7215cd9e-4ab6-4719-9767-da38fd35a028" xlink:href="goco-20221231.xsd#goco_CommonStockNumberOfVotesPerShareHeld"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_CommonStockNumberOfVotesPerShareHeld_7215cd9e-4ab6-4719-9767-da38fd35a028" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockholdersEquityNoteLLCInterestsToNewlyIssuedClassACommonStockConversionRatio_4af8b466-2b25-481d-be98-9112e0a8ecfc" xlink:href="goco-20221231.xsd#goco_StockholdersEquityNoteLLCInterestsToNewlyIssuedClassACommonStockConversionRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_StockholdersEquityNoteLLCInterestsToNewlyIssuedClassACommonStockConversionRatio_4af8b466-2b25-481d-be98-9112e0a8ecfc" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquitySharesIssued_9c1a8c58-062c-40d5-9c4d-f371aa5f54ad" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquitySharesIssued"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_TemporaryEquitySharesIssued_9c1a8c58-062c-40d5-9c4d-f371aa5f54ad" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityParOrStatedValuePerShare_61dec909-b025-4798-ba85-198be7f561c8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityParOrStatedValuePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_TemporaryEquityParOrStatedValuePerShare_61dec909-b025-4798-ba85-198be7f561c8" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ProceedsFromIssuanceOfTemporaryEquity_82029e92-9c1d-438c-a958-8966d3f7f0f1" xlink:href="goco-20221231.xsd#goco_ProceedsFromIssuanceOfTemporaryEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_ProceedsFromIssuanceOfTemporaryEquity_82029e92-9c1d-438c-a958-8966d3f7f0f1" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TemporaryEquityIssuedPricePerShare_4ee65c96-9f16-448b-931b-d0cc7d41e503" xlink:href="goco-20221231.xsd#goco_TemporaryEquityIssuedPricePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_TemporaryEquityIssuedPricePerShare_4ee65c96-9f16-448b-931b-d0cc7d41e503" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquitySharesAuthorized_63b2b09b-633a-40e7-b177-ac0297c3f7d2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquitySharesAuthorized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_TemporaryEquitySharesAuthorized_63b2b09b-633a-40e7-b177-ac0297c3f7d2" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityLiquidationPreferencePerShare_5463aed9-d759-4545-af5e-201b5a55e0dd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityLiquidationPreferencePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_TemporaryEquityLiquidationPreferencePerShare_5463aed9-d759-4545-af5e-201b5a55e0dd" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TemporaryEquityDividendRatePercentage_a8e7b9de-e03c-4306-861d-84f257000cf1" xlink:href="goco-20221231.xsd#goco_TemporaryEquityDividendRatePercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_TemporaryEquityDividendRatePercentage_a8e7b9de-e03c-4306-861d-84f257000cf1" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DividendsTemporaryEquity_f33458f4-7d35-424e-a00c-5044fec0e92b" xlink:href="goco-20221231.xsd#goco_DividendsTemporaryEquity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_DividendsTemporaryEquity_f33458f4-7d35-424e-a00c-5044fec0e92b" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TemporaryEquityRedemptionPricePerShare_d04d5e42-768d-4342-90d6-6f14b03ca70e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TemporaryEquityRedemptionPricePerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_TemporaryEquityRedemptionPricePerShare_d04d5e42-768d-4342-90d6-6f14b03ca70e" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PreferredStockConvertibleConversionRatio_a3043958-8982-4b1e-ae5e-505cbeb51e77" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PreferredStockConvertibleConversionRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_PreferredStockConvertibleConversionRatio_a3043958-8982-4b1e-ae5e-505cbeb51e77" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger_784e2d7d-5d81-474d-9cf2-453bcdb31bdc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_DebtInstrumentConvertibleThresholdPercentageOfStockPriceTrigger_784e2d7d-5d81-474d-9cf2-453bcdb31bdc" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_e1c6bfe4-abbe-41bd-ba8c-ccaaa0cb2780" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentConvertibleThresholdTradingDays"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_DebtInstrumentConvertibleThresholdTradingDays_e1c6bfe4-abbe-41bd-ba8c-ccaaa0cb2780" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1_dc9b59a0-7e28-40ed-8bfc-ee0948d2bc5c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays1_dc9b59a0-7e28-40ed-8bfc-ee0948d2bc5c" xlink:type="arc" order="20"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PreferredStockConvertibleConversionRatioOfCashDividends_2063d994-a668-478a-8d6f-bcd682d0612d" xlink:href="goco-20221231.xsd#goco_PreferredStockConvertibleConversionRatioOfCashDividends"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_PreferredStockConvertibleConversionRatioOfCashDividends_2063d994-a668-478a-8d6f-bcd682d0612d" xlink:type="arc" order="21"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PreferredStockConvertibleConversionRatioOfNonCashDividends_ad8f1844-401f-47ff-b88a-37afb4d0afa8" xlink:href="goco-20221231.xsd#goco_PreferredStockConvertibleConversionRatioOfNonCashDividends"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_PreferredStockConvertibleConversionRatioOfNonCashDividends_ad8f1844-401f-47ff-b88a-37afb4d0afa8" xlink:type="arc" order="22"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommonStockVotingRightsPercentage_0d746382-c04c-4e01-bf69-bcabc763e0d7" xlink:href="goco-20221231.xsd#goco_CommonStockVotingRightsPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_CommonStockVotingRightsPercentage_0d746382-c04c-4e01-bf69-bcabc763e0d7" xlink:type="arc" order="23"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PreferredStockConvertibleButNotConvertedCalculationOfPurchasePricePercentOfPurchasersOriginalInvestmentAmount_a12ef02b-6eac-4511-b572-810951b29117" xlink:href="goco-20221231.xsd#goco_PreferredStockConvertibleButNotConvertedCalculationOfPurchasePricePercentOfPurchasersOriginalInvestmentAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_goco_PreferredStockConvertibleButNotConvertedCalculationOfPurchasePricePercentOfPurchasersOriginalInvestmentAmount_a12ef02b-6eac-4511-b572-810951b29117" xlink:type="arc" order="24"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsOfStockIssuanceCosts_7c35e323-fdf0-4a81-9781-3037a9195027" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PaymentsOfStockIssuanceCosts"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_PaymentsOfStockIssuanceCosts_7c35e323-fdf0-4a81-9781-3037a9195027" xlink:type="arc" order="25"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityNoteStockSplitConversionRatio1_fa2adad7-1ac8-4646-9c31-ed82130c05aa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockholdersEquityNoteStockSplitConversionRatio1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_StockholdersEquityNoteStockSplitConversionRatio1_fa2adad7-1ac8-4646-9c31-ed82130c05aa" xlink:type="arc" order="26"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfStockByClassTable_ea05d926-5a91-4bb7-b53d-cabd604bc062" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfStockByClassTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ClassOfStockLineItems_f8f2dafb-92aa-4c03-9ea1-d7a34bbb82f9" xlink:to="loc_us-gaap_ScheduleOfStockByClassTable_ea05d926-5a91-4bb7-b53d-cabd604bc062" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis_2007bb1f-e88e-42d8-8fb6-333afb5d1209" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_ea05d926-5a91-4bb7-b53d-cabd604bc062" xlink:to="loc_us-gaap_StatementClassOfStockAxis_2007bb1f-e88e-42d8-8fb6-333afb5d1209" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_2007bb1f-e88e-42d8-8fb6-333afb5d1209_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_2007bb1f-e88e-42d8-8fb6-333afb5d1209" xlink:to="loc_us-gaap_ClassOfStockDomain_2007bb1f-e88e-42d8-8fb6-333afb5d1209_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ClassOfStockDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_2007bb1f-e88e-42d8-8fb6-333afb5d1209" xlink:to="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassAMember_4531e565-0f6d-484c-850c-7a3ed90c91e3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassAMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:to="loc_us-gaap_CommonClassAMember_4531e565-0f6d-484c-850c-7a3ed90c91e3" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_70b6b307-750c-422c-9f72-a907bc4e9fbc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:to="loc_us-gaap_CommonClassBMember_70b6b307-750c-422c-9f72-a907bc4e9fbc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RedeemableConvertiblePreferredStockMember_68a22be2-35c1-4523-a7da-306e212e9b25" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RedeemableConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:to="loc_us-gaap_RedeemableConvertiblePreferredStockMember_68a22be2-35c1-4523-a7da-306e212e9b25" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConvertiblePreferredStockMember_3d8aa3e8-ff4c-4768-a3a3-e595c43aea0c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ClassOfStockDomain_96e653d3-74c0-4f01-872f-195604405de4" xlink:to="loc_us-gaap_ConvertiblePreferredStockMember_3d8aa3e8-ff4c-4768-a3a3-e595c43aea0c" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LegalEntityAxis_4b8064e7-89c0-4e20-9782-432bb0330871" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_LegalEntityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_ea05d926-5a91-4bb7-b53d-cabd604bc062" xlink:to="loc_dei_LegalEntityAxis_4b8064e7-89c0-4e20-9782-432bb0330871" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityDomain_4b8064e7-89c0-4e20-9782-432bb0330871_default" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_dei_LegalEntityAxis_4b8064e7-89c0-4e20-9782-432bb0330871" xlink:to="loc_dei_EntityDomain_4b8064e7-89c0-4e20-9782-432bb0330871_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityDomain_abb6778d-2ffb-4825-8628-fc8639fb1c46" xlink:href="https://xbrl.sec.gov/dei/2022/dei-2022.xsd#dei_EntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_dei_LegalEntityAxis_4b8064e7-89c0-4e20-9782-432bb0330871" xlink:to="loc_dei_EntityDomain_abb6778d-2ffb-4825-8628-fc8639fb1c46" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContinuingEquityOwnersAndPermittedTransfereesMember_78d7d5cc-6ac0-4f63-8aab-67a3cecd2aef" xlink:href="goco-20221231.xsd#goco_ContinuingEquityOwnersAndPermittedTransfereesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_abb6778d-2ffb-4825-8628-fc8639fb1c46" xlink:to="loc_goco_ContinuingEquityOwnersAndPermittedTransfereesMember_78d7d5cc-6ac0-4f63-8aab-67a3cecd2aef" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_GoHealthHoldingsLLCMember_93037553-cf2b-4f58-8d3a-536249df2076" xlink:href="goco-20221231.xsd#goco_GoHealthHoldingsLLCMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_dei_EntityDomain_abb6778d-2ffb-4825-8628-fc8639fb1c46" xlink:to="loc_goco_GoHealthHoldingsLLCMember_93037553-cf2b-4f58-8d3a-536249df2076" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_5bcb35b9-a504-4e2e-9e7e-be8119f98975" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_ea05d926-5a91-4bb7-b53d-cabd604bc062" xlink:to="loc_srt_RangeAxis_5bcb35b9-a504-4e2e-9e7e-be8119f98975" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_5bcb35b9-a504-4e2e-9e7e-be8119f98975_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_5bcb35b9-a504-4e2e-9e7e-be8119f98975" xlink:to="loc_srt_RangeMember_5bcb35b9-a504-4e2e-9e7e-be8119f98975_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_3c4272f1-596d-4829-93f2-97847d540d60" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_5bcb35b9-a504-4e2e-9e7e-be8119f98975" xlink:to="loc_srt_RangeMember_3c4272f1-596d-4829-93f2-97847d540d60" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_25744080-a4dd-4d2a-bed1-9b7833454ab8" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_3c4272f1-596d-4829-93f2-97847d540d60" xlink:to="loc_srt_MinimumMember_25744080-a4dd-4d2a-bed1-9b7833454ab8" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_e9ce6c0e-0445-493a-afb1-38e0f8005b86" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_3c4272f1-596d-4829-93f2-97847d540d60" xlink:to="loc_srt_MaximumMember_e9ce6c0e-0445-493a-afb1-38e0f8005b86" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofShareBasedCompensationExpensesbyOperatingFunctionDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#ShareBasedCompensationPlansSummaryofShareBasedCompensationExpensesbyOperatingFunctionDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofShareBasedCompensationExpensesbyOperatingFunctionDetails" xlink:type="extended" id="ie7ab880f96e949b3bd3fa80091962b24_ShareBasedCompensationPlansSummaryofShareBasedCompensationExpensesbyOperatingFunctionDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_be3e42e7-6ae8-49a7-9359-143ec7a95812" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_67ead4f0-a504-45ee-9e79-5de506964bbe" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AllocatedShareBasedCompensationExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_be3e42e7-6ae8-49a7-9359-143ec7a95812" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_67ead4f0-a504-45ee-9e79-5de506964bbe" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_afe19e1b-975e-4559-90ca-601f10cdb0a4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_be3e42e7-6ae8-49a7-9359-143ec7a95812" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_afe19e1b-975e-4559-90ca-601f10cdb0a4" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_2fdeec7b-86f1-44dd-adca-bab625c0a0f3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeStatementLocationAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_afe19e1b-975e-4559-90ca-601f10cdb0a4" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_2fdeec7b-86f1-44dd-adca-bab625c0a0f3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_2fdeec7b-86f1-44dd-adca-bab625c0a0f3_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeStatementLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_2fdeec7b-86f1-44dd-adca-bab625c0a0f3" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_2fdeec7b-86f1-44dd-adca-bab625c0a0f3_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeStatementLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_2fdeec7b-86f1-44dd-adca-bab625c0a0f3" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_5ccdce78-ee53-4fca-8282-004c7a97e25e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SellingAndMarketingExpenseMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:to="loc_us-gaap_SellingAndMarketingExpenseMember_5ccdce78-ee53-4fca-8282-004c7a97e25e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CustomerCareAndEnrollmentMember_97ce8e88-aee1-4d9f-b1c2-360b2b07f5d2" xlink:href="goco-20221231.xsd#goco_CustomerCareAndEnrollmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:to="loc_goco_CustomerCareAndEnrollmentMember_97ce8e88-aee1-4d9f-b1c2-360b2b07f5d2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TechnologyServiceMember_fde50221-1267-4014-b5de-73e3bb91bf0e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TechnologyServiceMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:to="loc_us-gaap_TechnologyServiceMember_fde50221-1267-4014-b5de-73e3bb91bf0e" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_6dac9e53-6e06-4494-9864-13c912cdf258" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GeneralAndAdministrativeExpenseMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_223acace-4de4-4fbc-8d6d-c5ebed409d4c" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_6dac9e53-6e06-4494-9864-13c912cdf258" xlink:type="arc" order="3"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ShareBasedCompensationPlansNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#ShareBasedCompensationPlansNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ShareBasedCompensationPlansNarrativeDetails" xlink:type="extended" id="ie69751773f604f57b836cccb12eadfde_ShareBasedCompensationPlansNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingRightsPercentageOfAward_a5c8fbef-2bdd-49e6-be9a-8ef64edace16" xlink:href="goco-20221231.xsd#goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingRightsPercentageOfAward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingRightsPercentageOfAward_a5c8fbef-2bdd-49e6-be9a-8ef64edace16" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_ef0fbba0-343a-49cc-9738-e3314df1f3b1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_ef0fbba0-343a-49cc-9738-e3314df1f3b1" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NumberOfSharesOfLLCInterestsToClassBCommonStockRatio_85c92324-a9bb-4a9a-b12c-d244db1e88f7" xlink:href="goco-20221231.xsd#goco_NumberOfSharesOfLLCInterestsToClassBCommonStockRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_goco_NumberOfSharesOfLLCInterestsToClassBCommonStockRatio_85c92324-a9bb-4a9a-b12c-d244db1e88f7" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_1bf93020-2285-44b0-8e4d-a02934c69ffe" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_1bf93020-2285-44b0-8e4d-a02934c69ffe" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_3b41ab17-8062-44b8-a452-118ca9dbb7ee" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_3b41ab17-8062-44b8-a452-118ca9dbb7ee" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_2d43807a-7958-43a2-9c13-787b1b7ce037" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_2d43807a-7958-43a2-9c13-787b1b7ce037" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5994b553-cefd-435b-87de-cf68f1a73a04" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5994b553-cefd-435b-87de-cf68f1a73a04" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPercentageOfOutstandingStockMaximum_fcda2b1a-7f70-437f-bb79-40d526e2af3e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPercentageOfOutstandingStockMaximum"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPercentageOfOutstandingStockMaximum_fcda2b1a-7f70-437f-bb79-40d526e2af3e" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_537e5a6f-e68b-4e87-a01e-232506953f6e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_537e5a6f-e68b-4e87-a01e-232506953f6e" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_210128fe-1769-487f-9fff-f32e6f0aa07d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_210128fe-1769-487f-9fff-f32e6f0aa07d" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_f349b227-4351-46a4-9022-179b4fb74988" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AllocatedShareBasedCompensationExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_f349b227-4351-46a4-9022-179b4fb74988" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_d924909d-93f4-4935-b9ef-3c6dc28b72d8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_d924909d-93f4-4935-b9ef-3c6dc28b72d8" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_3d261d5a-da3b-499a-ac77-907726fa8fba" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_3d261d5a-da3b-499a-ac77-907726fa8fba" xlink:type="arc" order="12"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_406d6a00-242b-46fd-ac8e-7639849dc83d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_406d6a00-242b-46fd-ac8e-7639849dc83d" xlink:type="arc" order="13"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPercentageOfTargetAward_fee548f9-a8bb-48df-b001-ab5de7aff5d7" xlink:href="goco-20221231.xsd#goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPercentageOfTargetAward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPercentageOfTargetAward_fee548f9-a8bb-48df-b001-ab5de7aff5d7" xlink:type="arc" order="14"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_729ac47e-b901-4377-8d15-3e58a1de6d50" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_729ac47e-b901-4377-8d15-3e58a1de6d50" xlink:type="arc" order="15"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_ad40e648-7dc2-4191-8b3b-cc57227ea0e8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_ad40e648-7dc2-4191-8b3b-cc57227ea0e8" xlink:type="arc" order="16"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_05758b02-0f4c-4875-97d2-5bd3c6e3ae5a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_05758b02-0f4c-4875-97d2-5bd3c6e3ae5a" xlink:type="arc" order="17"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVolumeWeightedAveragePrice_32e1316d-1094-4c43-9893-036efd1351e5" xlink:href="goco-20221231.xsd#goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVolumeWeightedAveragePrice"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardVolumeWeightedAveragePrice_32e1316d-1094-4c43-9893-036efd1351e5" xlink:type="arc" order="18"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardPurchasePriceOfCommonStockPercent_3c90967d-f5d7-44cc-b188-9f9dbe3c9fa9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardPurchasePriceOfCommonStockPercent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardPurchasePriceOfCommonStockPercent_3c90967d-f5d7-44cc-b188-9f9dbe3c9fa9" xlink:type="arc" order="19"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedInPeriod_c77f008a-079f-4c12-9e37-955a9d32f9d1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedInPeriod_c77f008a-079f-4c12-9e37-955a9d32f9d1" xlink:type="arc" order="20"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DeferredCompensationArrangementWithIndividualRecordedLiability_0e259def-940a-4ddf-a2a3-eb0d53268ede" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DeferredCompensationArrangementWithIndividualRecordedLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_DeferredCompensationArrangementWithIndividualRecordedLiability_0e259def-940a-4ddf-a2a3-eb0d53268ede" xlink:type="arc" order="21"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_8160e57b-c2da-486e-b35c-ebc7efee053d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_8160e57b-c2da-486e-b35c-ebc7efee053d" xlink:type="arc" order="22"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsRepricingTrailingTradingDaysForStockClosingPrice_432d7c17-f14d-4ee0-9430-46e7ac7840fa" xlink:href="goco-20221231.xsd#goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsRepricingTrailingTradingDaysForStockClosingPrice"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_goco_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsRepricingTrailingTradingDaysForStockClosingPrice_432d7c17-f14d-4ee0-9430-46e7ac7840fa" xlink:type="arc" order="23"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_500a1c40-2e00-45d1-ac63-f73bd9b4d9bd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationIncrementalCompensationCost_500a1c40-2e00-45d1-ac63-f73bd9b4d9bd" xlink:type="arc" order="24"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d4029b31-971e-459a-bb90-8b56f2402aac" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_e834b2ad-09fb-4146-8768-b84f17ef61f2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_us-gaap_AwardTypeAxis_e834b2ad-09fb-4146-8768-b84f17ef61f2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_e834b2ad-09fb-4146-8768-b84f17ef61f2_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_e834b2ad-09fb-4146-8768-b84f17ef61f2" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_e834b2ad-09fb-4146-8768-b84f17ef61f2_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_e834b2ad-09fb-4146-8768-b84f17ef61f2" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TimeVestingUnitsMember_fcc4a04b-7cee-4367-90f6-ca14a17b4845" xlink:href="goco-20221231.xsd#goco_TimeVestingUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_goco_TimeVestingUnitsMember_fcc4a04b-7cee-4367-90f6-ca14a17b4845" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PerformanceVestingUnitsMember_8fcb5106-d5e5-4655-8332-d9d615f00dcc" xlink:href="goco-20221231.xsd#goco_PerformanceVestingUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_goco_PerformanceVestingUnitsMember_8fcb5106-d5e5-4655-8332-d9d615f00dcc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_10973fd2-9c5b-4594-96b6-1ee8c5e9c537" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RestrictedStockUnitsRSUMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_10973fd2-9c5b-4594-96b6-1ee8c5e9c537" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeStockOptionMember_8c490de5-fcb9-4e9a-b1dc-4a731ed3c19f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeStockOptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_us-gaap_EmployeeStockOptionMember_8c490de5-fcb9-4e9a-b1dc-4a731ed3c19f" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PerformanceSharesMember_a163b9cd-3acf-4e40-8232-eb18884a9a6f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PerformanceSharesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_us-gaap_PerformanceSharesMember_a163b9cd-3acf-4e40-8232-eb18884a9a6f" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeStockMember_c916c741-8fc4-49d4-9831-c79758d92f86" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_d0daf7c7-afc7-4a2b-af63-ac6f6c75990d" xlink:to="loc_us-gaap_EmployeeStockMember_c916c741-8fc4-49d4-9831-c79758d92f86" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VestingAxis_72db9108-2cb5-4bcd-b701-a75c54ade535" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VestingAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_us-gaap_VestingAxis_72db9108-2cb5-4bcd-b701-a75c54ade535" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VestingDomain_72db9108-2cb5-4bcd-b701-a75c54ade535_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VestingDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_VestingAxis_72db9108-2cb5-4bcd-b701-a75c54ade535" xlink:to="loc_us-gaap_VestingDomain_72db9108-2cb5-4bcd-b701-a75c54ade535_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_VestingDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_VestingAxis_72db9108-2cb5-4bcd-b701-a75c54ade535" xlink:to="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationAwardTrancheOneMember_477802ae-b91d-408f-bb40-82efd8896346" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationAwardTrancheOneMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:to="loc_us-gaap_ShareBasedCompensationAwardTrancheOneMember_477802ae-b91d-408f-bb40-82efd8896346" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationAwardTrancheTwoMember_c03973b8-0104-4320-a14c-a6e420721049" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationAwardTrancheTwoMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:to="loc_us-gaap_ShareBasedCompensationAwardTrancheTwoMember_c03973b8-0104-4320-a14c-a6e420721049" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_c125d29e-e33e-4bbd-b185-8af1f053a184" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationAwardTrancheThreeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:to="loc_us-gaap_ShareBasedCompensationAwardTrancheThreeMember_c125d29e-e33e-4bbd-b185-8af1f053a184" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedPaymentArrangementTrancheFourMember_d884dd48-5fe1-4ff3-ba47-215a616ac1de" xlink:href="goco-20221231.xsd#goco_ShareBasedPaymentArrangementTrancheFourMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:to="loc_goco_ShareBasedPaymentArrangementTrancheFourMember_d884dd48-5fe1-4ff3-ba47-215a616ac1de" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShareBasedPaymentArrangementTrancheFiveMember_d726d222-b876-4868-8e36-38a820de7ca3" xlink:href="goco-20221231.xsd#goco_ShareBasedPaymentArrangementTrancheFiveMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VestingDomain_048fa901-6fd6-422f-93e6-1fcf07e3e2d6" xlink:to="loc_goco_ShareBasedPaymentArrangementTrancheFiveMember_d726d222-b876-4868-8e36-38a820de7ca3" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameAxis_c630821d-ad68-4713-a1b3-16a5fe71a1e6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_us-gaap_PlanNameAxis_c630821d-ad68-4713-a1b3-16a5fe71a1e6" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameDomain_c630821d-ad68-4713-a1b3-16a5fe71a1e6_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_c630821d-ad68-4713-a1b3-16a5fe71a1e6" xlink:to="loc_us-gaap_PlanNameDomain_c630821d-ad68-4713-a1b3-16a5fe71a1e6_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameDomain_fdf801e0-d6f6-4100-afda-625766f9a5ca" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_c630821d-ad68-4713-a1b3-16a5fe71a1e6" xlink:to="loc_us-gaap_PlanNameDomain_fdf801e0-d6f6-4100-afda-625766f9a5ca" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TwentyTwentyIncentiveAwardPlanMember_f26dbc55-0163-490d-b5a9-d0331252a3dc" xlink:href="goco-20221231.xsd#goco_TwentyTwentyIncentiveAwardPlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_fdf801e0-d6f6-4100-afda-625766f9a5ca" xlink:to="loc_goco_TwentyTwentyIncentiveAwardPlanMember_f26dbc55-0163-490d-b5a9-d0331252a3dc" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_A2021EmploymentInducementAwardPlanMember_ae1d0e32-c3d1-469f-b7ce-4bacce6efc70" xlink:href="goco-20221231.xsd#goco_A2021EmploymentInducementAwardPlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_fdf801e0-d6f6-4100-afda-625766f9a5ca" xlink:to="loc_goco_A2021EmploymentInducementAwardPlanMember_ae1d0e32-c3d1-469f-b7ce-4bacce6efc70" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_srt_RangeAxis_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa" xlink:to="loc_srt_RangeMember_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_98636b10-e44d-40a0-9d76-7c705d3fd0d5" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_bc77c98f-c0fb-4dc9-bbb3-8169763cc4aa" xlink:to="loc_srt_RangeMember_98636b10-e44d-40a0-9d76-7c705d3fd0d5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_0b6b205f-34c6-4e75-9417-8eadce4c9546" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_98636b10-e44d-40a0-9d76-7c705d3fd0d5" xlink:to="loc_srt_MinimumMember_0b6b205f-34c6-4e75-9417-8eadce4c9546" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_bf171718-2bd7-4fce-a2a9-bba580de38b7" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_98636b10-e44d-40a0-9d76-7c705d3fd0d5" xlink:to="loc_srt_MaximumMember_bf171718-2bd7-4fce-a2a9-bba580de38b7" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePricePerformanceScenariosAxis_751085df-31d9-420a-8c7c-d229f319c6b2" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePricePerformanceScenariosAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_goco_VolumeWeightedAveragePricePerformanceScenariosAxis_751085df-31d9-420a-8c7c-d229f319c6b2" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_751085df-31d9-420a-8c7c-d229f319c6b2_default" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePricePerformanceScenariosDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosAxis_751085df-31d9-420a-8c7c-d229f319c6b2" xlink:to="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_751085df-31d9-420a-8c7c-d229f319c6b2_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePricePerformanceScenariosDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosAxis_751085df-31d9-420a-8c7c-d229f319c6b2" xlink:to="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePriceScenarioOneMember_cc117643-b295-452f-92fc-bbf78ec02173" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePriceScenarioOneMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:to="loc_goco_VolumeWeightedAveragePriceScenarioOneMember_cc117643-b295-452f-92fc-bbf78ec02173" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePriceScenarioTwoMember_26b93df1-904c-4e98-af7f-73bf7efff4c6" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePriceScenarioTwoMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:to="loc_goco_VolumeWeightedAveragePriceScenarioTwoMember_26b93df1-904c-4e98-af7f-73bf7efff4c6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePriceScenarioThreeMember_ecd774df-1fe2-4334-9584-c55d9d87a5d1" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePriceScenarioThreeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:to="loc_goco_VolumeWeightedAveragePriceScenarioThreeMember_ecd774df-1fe2-4334-9584-c55d9d87a5d1" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_VolumeWeightedAveragePriceScenarioFourMember_1d854247-f43b-4f38-8a02-01c47d5ec9e9" xlink:href="goco-20221231.xsd#goco_VolumeWeightedAveragePriceScenarioFourMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_VolumeWeightedAveragePricePerformanceScenariosDomain_9b29347f-512b-4985-af3e-4e25543947a3" xlink:to="loc_goco_VolumeWeightedAveragePriceScenarioFourMember_1d854247-f43b-4f38-8a02-01c47d5ec9e9" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DeferredCompensationArrangementWithIndividualShareBasedPaymentsByTypeOfDeferredCompensationAxis_c78de3dc-a482-4542-9535-77c4eda40db9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DeferredCompensationArrangementWithIndividualShareBasedPaymentsByTypeOfDeferredCompensationAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_us-gaap_DeferredCompensationArrangementWithIndividualShareBasedPaymentsByTypeOfDeferredCompensationAxis_c78de3dc-a482-4542-9535-77c4eda40db9" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_c78de3dc-a482-4542-9535-77c4eda40db9_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DeferredCompensationArrangementWithIndividualShareBasedPaymentsByTypeOfDeferredCompensationAxis_c78de3dc-a482-4542-9535-77c4eda40db9" xlink:to="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_c78de3dc-a482-4542-9535-77c4eda40db9_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_acc43349-4c4c-4a23-966e-f910acee6a53" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DeferredCompensationArrangementWithIndividualShareBasedPaymentsByTypeOfDeferredCompensationAxis_c78de3dc-a482-4542-9535-77c4eda40db9" xlink:to="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_acc43349-4c4c-4a23-966e-f910acee6a53" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockAppreciationRightsCommencingJune12023Member_a6743d74-1c7a-4bba-8f31-ffd8ad8ca350" xlink:href="goco-20221231.xsd#goco_StockAppreciationRightsCommencingJune12023Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_acc43349-4c4c-4a23-966e-f910acee6a53" xlink:to="loc_goco_StockAppreciationRightsCommencingJune12023Member_a6743d74-1c7a-4bba-8f31-ffd8ad8ca350" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_StockAppreciationRightsCommencingJune62022Member_3ac783b4-3a68-47ab-a7c8-aa9d8d6280c1" xlink:href="goco-20221231.xsd#goco_StockAppreciationRightsCommencingJune62022Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_acc43349-4c4c-4a23-966e-f910acee6a53" xlink:to="loc_goco_StockAppreciationRightsCommencingJune62022Member_3ac783b4-3a68-47ab-a7c8-aa9d8d6280c1" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockAppreciationRightsSARSMember_85a97345-e6d6-4447-bbf9-e5d2227dbe18" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockAppreciationRightsSARSMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityBasedArrangementsIndividualContractsTypeOfDeferredCompensationDomain_acc43349-4c4c-4a23-966e-f910acee6a53" xlink:to="loc_us-gaap_StockAppreciationRightsSARSMember_85a97345-e6d6-4447-bbf9-e5d2227dbe18" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualAxis_891f9eab-24e7-4a6d-b8db-3ed0840ab352" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_TitleOfIndividualAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_srt_TitleOfIndividualAxis_891f9eab-24e7-4a6d-b8db-3ed0840ab352" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_891f9eab-24e7-4a6d-b8db-3ed0840ab352_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_TitleOfIndividualWithRelationshipToEntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_TitleOfIndividualAxis_891f9eab-24e7-4a6d-b8db-3ed0840ab352" xlink:to="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_891f9eab-24e7-4a6d-b8db-3ed0840ab352_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_419a8249-c4ea-408e-b8af-29f51c33c029" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_TitleOfIndividualWithRelationshipToEntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_TitleOfIndividualAxis_891f9eab-24e7-4a6d-b8db-3ed0840ab352" xlink:to="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_419a8249-c4ea-408e-b8af-29f51c33c029" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EmployeesExcludingCertainExecutiveOfficersMember_ed7e89dc-1108-4dda-8da9-f28b8ebc0745" xlink:href="goco-20221231.xsd#goco_EmployeesExcludingCertainExecutiveOfficersMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_419a8249-c4ea-408e-b8af-29f51c33c029" xlink:to="loc_goco_EmployeesExcludingCertainExecutiveOfficersMember_ed7e89dc-1108-4dda-8da9-f28b8ebc0745" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardDateAxis_9e89a205-4499-4828-95a4-f11f34db0427" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_caf9d945-1378-47a9-86fa-ecb061861d93" xlink:to="loc_us-gaap_AwardDateAxis_9e89a205-4499-4828-95a4-f11f34db0427" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardDateDomain_9e89a205-4499-4828-95a4-f11f34db0427_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardDateAxis_9e89a205-4499-4828-95a4-f11f34db0427" xlink:to="loc_us-gaap_AwardDateDomain_9e89a205-4499-4828-95a4-f11f34db0427_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardDateDomain_3e77f3a4-c89c-4d5e-980b-3b71885850c5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardDateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardDateAxis_9e89a205-4499-4828-95a4-f11f34db0427" xlink:to="loc_us-gaap_AwardDateDomain_3e77f3a4-c89c-4d5e-980b-3b71885850c5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PriorToApril12022Member_246f07e9-cf6c-4263-a00c-cb643dc66522" xlink:href="goco-20221231.xsd#goco_PriorToApril12022Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AwardDateDomain_3e77f3a4-c89c-4d5e-980b-3b71885850c5" xlink:to="loc_goco_PriorToApril12022Member_246f07e9-cf6c-4263-a00c-cb643dc66522" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofProfitUnitsRSUsandPSUsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#ShareBasedCompensationPlansSummaryofProfitUnitsRSUsandPSUsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofProfitUnitsRSUsandPSUsDetails" xlink:type="extended" id="if03eecdd4d394c6fab7e81578fb9bf96_ShareBasedCompensationPlansSummaryofProfitUnitsRSUsandPSUsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_18792984-4eae-4340-b914-5019cf67ac11" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_18792984-4eae-4340-b914-5019cf67ac11" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_17d1185f-0541-46d5-945c-fa512a05b801" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_17d1185f-0541-46d5-945c-fa512a05b801" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_43c6151a-25dd-4868-b1db-393623e3d59d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_43c6151a-25dd-4868-b1db-393623e3d59d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_a04e04ac-0576-4f7c-af73-d34df90204f2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_a04e04ac-0576-4f7c-af73-d34df90204f2" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_838fb593-c18d-4ab4-b8bb-bf085d08f70d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8499e222-7be3-4947-a3e7-af7681f75cd5" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_838fb593-c18d-4ab4-b8bb-bf085d08f70d" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_06eb8b26-4431-4de1-abfa-f96c0ea5406b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_18792984-4eae-4340-b914-5019cf67ac11" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_54d0004c-9f77-41d9-a10f-87c6e2b99b34" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_54d0004c-9f77-41d9-a10f-87c6e2b99b34" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_df39e49e-f53f-485c-aecc-c798940c9a7f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_df39e49e-f53f-485c-aecc-c798940c9a7f" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_1c21f3f3-a3f0-49bb-9221-4535cbd8819d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_1c21f3f3-a3f0-49bb-9221-4535cbd8819d" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_78ec0333-ce2f-445d-89b3-a82b69a946ec" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_ca856c82-2c80-4e4b-af83-57d9a90cfad6" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_78ec0333-ce2f-445d-89b3-a82b69a946ec" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_01143e93-f8d3-4c4a-9499-a71fbf443c93" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_febba7ac-bf46-423b-9e35-5d4b12d5ada5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_18792984-4eae-4340-b914-5019cf67ac11" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_febba7ac-bf46-423b-9e35-5d4b12d5ada5" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_2af794b1-b7fc-4ae3-aa1b-0eec008f4125" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_febba7ac-bf46-423b-9e35-5d4b12d5ada5" xlink:to="loc_us-gaap_AwardTypeAxis_2af794b1-b7fc-4ae3-aa1b-0eec008f4125" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_2af794b1-b7fc-4ae3-aa1b-0eec008f4125_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_2af794b1-b7fc-4ae3-aa1b-0eec008f4125" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_2af794b1-b7fc-4ae3-aa1b-0eec008f4125_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_bf80df8c-2ceb-4ded-96fd-a273126cee0f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_2af794b1-b7fc-4ae3-aa1b-0eec008f4125" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_bf80df8c-2ceb-4ded-96fd-a273126cee0f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TimeVestingUnitsMember_88af264c-009d-4bd6-b5f4-4c500b55bc87" xlink:href="goco-20221231.xsd#goco_TimeVestingUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_bf80df8c-2ceb-4ded-96fd-a273126cee0f" xlink:to="loc_goco_TimeVestingUnitsMember_88af264c-009d-4bd6-b5f4-4c500b55bc87" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_1fa25ff3-0608-4404-9f41-830dbf8fa20f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RestrictedStockUnitsRSUMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_bf80df8c-2ceb-4ded-96fd-a273126cee0f" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_1fa25ff3-0608-4404-9f41-830dbf8fa20f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PerformanceSharesMember_e5714c94-fc7c-4f3e-bf7d-e824e6225a7d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PerformanceSharesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_bf80df8c-2ceb-4ded-96fd-a273126cee0f" xlink:to="loc_us-gaap_PerformanceSharesMember_e5714c94-fc7c-4f3e-bf7d-e824e6225a7d" xlink:type="arc" order="2"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofValuationAssumptionsforProfitUnitsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#ShareBasedCompensationPlansSummaryofValuationAssumptionsforProfitUnitsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofValuationAssumptionsforProfitUnitsDetails" xlink:type="extended" id="i90ba294624e240129e98e59d2560ad3f_ShareBasedCompensationPlansSummaryofValuationAssumptionsforProfitUnitsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_b604f81e-79c8-4493-bc3e-243be5f9d737" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_b604f81e-79c8-4493-bc3e-243be5f9d737" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_4330c167-92fb-4e10-b2c8-d6eae4a4f6fb" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_4330c167-92fb-4e10-b2c8-d6eae4a4f6fb" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_d26fb514-1a77-48c9-8bb5-3b5d046ae7e1" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_d26fb514-1a77-48c9-8bb5-3b5d046ae7e1" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_39db0fdc-f155-4fb5-a463-6fd0381daf66" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_39db0fdc-f155-4fb5-a463-6fd0381daf66" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_af35ac05-e24a-41b6-bc2a-1556ad7bc0b8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_d266fd3a-d822-431e-bffc-dbc3503e34cc" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_af35ac05-e24a-41b6-bc2a-1556ad7bc0b8" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_33727d26-5289-480a-8291-bdf9118df908" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_af35ac05-e24a-41b6-bc2a-1556ad7bc0b8" xlink:to="loc_us-gaap_AwardTypeAxis_33727d26-5289-480a-8291-bdf9118df908" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_33727d26-5289-480a-8291-bdf9118df908_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_33727d26-5289-480a-8291-bdf9118df908" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_33727d26-5289-480a-8291-bdf9118df908_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6dde8309-51cb-473e-82c3-ccdc76bce2d8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_33727d26-5289-480a-8291-bdf9118df908" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6dde8309-51cb-473e-82c3-ccdc76bce2d8" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ProfitUnitsMember_f9c3b776-d6ac-4c9b-8d21-ac64e8aa0e58" xlink:href="goco-20221231.xsd#goco_ProfitUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6dde8309-51cb-473e-82c3-ccdc76bce2d8" xlink:to="loc_goco_ProfitUnitsMember_f9c3b776-d6ac-4c9b-8d21-ac64e8aa0e58" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofValuationAssumptionsOptionsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#ShareBasedCompensationPlansSummaryofValuationAssumptionsOptionsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/ShareBasedCompensationPlansSummaryofValuationAssumptionsOptionsDetails" xlink:type="extended" id="i0a9676b5321449db9c881e9a9a250821_ShareBasedCompensationPlansSummaryofValuationAssumptionsOptionsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_88b9da5f-d062-485a-9856-2220dc00e014" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum_88b9da5f-d062-485a-9856-2220dc00e014" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_33c42006-1d78-4310-b0cc-bb67a82be84d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum_33c42006-1d78-4310-b0cc-bb67a82be84d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_e410552a-398e-4151-8f79-d0feeed71585" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum_e410552a-398e-4151-8f79-d0feeed71585" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_61cb0f6e-b1aa-4fe2-8b02-805ddb8b77c5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum_61cb0f6e-b1aa-4fe2-8b02-805ddb8b77c5" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_796b2b74-5364-47fd-97c9-e62d07ba631f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_796b2b74-5364-47fd-97c9-e62d07ba631f" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_0e11bb28-c06d-407b-a33f-346aa82bf434" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_0e11bb28-c06d-407b-a33f-346aa82bf434" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_05693c5d-f06b-43c9-8baf-8c6176402285" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_66765b2c-2b77-4b05-a122-28588b31d327" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_05693c5d-f06b-43c9-8baf-8c6176402285" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_05693c5d-f06b-43c9-8baf-8c6176402285" xlink:to="loc_us-gaap_AwardTypeAxis_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_eaa7faea-df22-44ec-9742-c242dc6ae331" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_06904932-0ef9-4cbb-a2c1-d7dc9c8f0a19" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_eaa7faea-df22-44ec-9742-c242dc6ae331" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeStockOptionMember_237e4604-03bc-4e5d-b07f-211d9815ae0c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EmployeeStockOptionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_eaa7faea-df22-44ec-9742-c242dc6ae331" xlink:to="loc_us-gaap_EmployeeStockOptionMember_237e4604-03bc-4e5d-b07f-211d9815ae0c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_792c1338-8cf5-49ff-a981-6fdd14da57f2" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_05693c5d-f06b-43c9-8baf-8c6176402285" xlink:to="loc_srt_RangeAxis_792c1338-8cf5-49ff-a981-6fdd14da57f2" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_792c1338-8cf5-49ff-a981-6fdd14da57f2_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_792c1338-8cf5-49ff-a981-6fdd14da57f2" xlink:to="loc_srt_RangeMember_792c1338-8cf5-49ff-a981-6fdd14da57f2_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_1e001d92-d28f-44ca-b3d2-41ade739d117" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_792c1338-8cf5-49ff-a981-6fdd14da57f2" xlink:to="loc_srt_RangeMember_1e001d92-d28f-44ca-b3d2-41ade739d117" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_580d811a-a0e7-478b-8a8e-89f611255391" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_1e001d92-d28f-44ca-b3d2-41ade739d117" xlink:to="loc_srt_MinimumMember_580d811a-a0e7-478b-8a8e-89f611255391" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_6b67f865-a5a0-4b82-b60a-b177cd919879" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_1e001d92-d28f-44ca-b3d2-41ade739d117" xlink:to="loc_srt_MaximumMember_6b67f865-a5a0-4b82-b60a-b177cd919879" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/NetLossPerShareAntidilutiveSecuritiesDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#NetLossPerShareAntidilutiveSecuritiesDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/NetLossPerShareAntidilutiveSecuritiesDetails" xlink:type="extended" id="i227df9dbccfc4c279c3abef6195b36ed_NetLossPerShareAntidilutiveSecuritiesDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_1d444f9e-cacc-4dfc-a2ff-0a328aa7b46f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_7a0b5350-f7dd-40bd-b7b9-4d19a6e1131a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_1d444f9e-cacc-4dfc-a2ff-0a328aa7b46f" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_7a0b5350-f7dd-40bd-b7b9-4d19a6e1131a" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_1ece77a4-d209-45b7-a987-356f1373cd26" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_1d444f9e-cacc-4dfc-a2ff-0a328aa7b46f" xlink:to="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_1ece77a4-d209-45b7-a987-356f1373cd26" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_92bd7d9a-7624-4d97-a776-9cf8135c98e4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_1ece77a4-d209-45b7-a987-356f1373cd26" xlink:to="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_92bd7d9a-7624-4d97-a776-9cf8135c98e4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_92bd7d9a-7624-4d97-a776-9cf8135c98e4_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_92bd7d9a-7624-4d97-a776-9cf8135c98e4" xlink:to="loc_us-gaap_AntidilutiveSecuritiesNameDomain_92bd7d9a-7624-4d97-a776-9cf8135c98e4_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_d8546e95-4b4a-4e3f-93b7-f8f78e8634f6" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AntidilutiveSecuritiesNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_92bd7d9a-7624-4d97-a776-9cf8135c98e4" xlink:to="loc_us-gaap_AntidilutiveSecuritiesNameDomain_d8546e95-4b4a-4e3f-93b7-f8f78e8634f6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockCompensationPlanMember_bc0b6c43-1fb2-4212-bc7e-34fb884c1575" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StockCompensationPlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_d8546e95-4b4a-4e3f-93b7-f8f78e8634f6" xlink:to="loc_us-gaap_StockCompensationPlanMember_bc0b6c43-1fb2-4212-bc7e-34fb884c1575" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConvertiblePreferredStockMember_5d33899c-0cc1-488a-984a-02e7128b62ec" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConvertiblePreferredStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_d8546e95-4b4a-4e3f-93b7-f8f78e8634f6" xlink:to="loc_us-gaap_ConvertiblePreferredStockMember_5d33899c-0cc1-488a-984a-02e7128b62ec" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonClassBMember_be66b7ca-a7e4-45c2-84d6-c60246101547" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CommonClassBMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_d8546e95-4b4a-4e3f-93b7-f8f78e8634f6" xlink:to="loc_us-gaap_CommonClassBMember_be66b7ca-a7e4-45c2-84d6-c60246101547" xlink:type="arc" order="2"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/IncomeTaxesNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#IncomeTaxesNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/IncomeTaxesNarrativeDetails" xlink:type="extended" id="i724868b8101d4a42bb3c20c595d5f472_IncomeTaxesNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLossCarryforwardsLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_70455e10-489f-4b58-8a06-a9344aa1e54c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_70455e10-489f-4b58-8a06-a9344aa1e54c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DeferredTaxAssetBasisDifferenceInInvestmentIncreaseDecreaseAmount_283beb29-adc8-4b1e-9392-774c12e79376" xlink:href="goco-20221231.xsd#goco_DeferredTaxAssetBasisDifferenceInInvestmentIncreaseDecreaseAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_goco_DeferredTaxAssetBasisDifferenceInInvestmentIncreaseDecreaseAmount_283beb29-adc8-4b1e-9392-774c12e79376" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DeferredTaxAssetsInvestments_dde4c13e-a7a6-4c7a-9427-17ff53de1128" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DeferredTaxAssetsInvestments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_DeferredTaxAssetsInvestments_dde4c13e-a7a6-4c7a-9427-17ff53de1128" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLossCarryforwards_9ac4f7fb-710b-45bc-9180-b0938dd3ef2e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLossCarryforwards"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_OperatingLossCarryforwards_9ac4f7fb-710b-45bc-9180-b0938dd3ef2e" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TaxCreditCarryforwardAmount_9830c5d7-7b60-4752-8b2b-7789ca0623f5" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_TaxCreditCarryforwardAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_TaxCreditCarryforwardAmount_9830c5d7-7b60-4752-8b2b-7789ca0623f5" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_66d26b07-6bbe-47ad-ac43-da1529bb51f8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_UnrecognizedTaxBenefits"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_UnrecognizedTaxBenefits_66d26b07-6bbe-47ad-ac43-da1529bb51f8" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TaxReceivableAgreementPaymentAmountPercentOfRealizedOrRealizableIncomeTaxBenefits_198e796c-2300-4379-8a5f-fe2122130138" xlink:href="goco-20221231.xsd#goco_TaxReceivableAgreementPaymentAmountPercentOfRealizedOrRealizableIncomeTaxBenefits"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_goco_TaxReceivableAgreementPaymentAmountPercentOfRealizedOrRealizableIncomeTaxBenefits_198e796c-2300-4379-8a5f-fe2122130138" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TaxReceivableAgreementRemainingPercentOfTaxBenefitsThatMayBeRealized_70898d08-9531-4f1a-8bcf-06c009c8e821" xlink:href="goco-20221231.xsd#goco_TaxReceivableAgreementRemainingPercentOfTaxBenefitsThatMayBeRealized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_goco_TaxReceivableAgreementRemainingPercentOfTaxBenefitsThatMayBeRealized_70898d08-9531-4f1a-8bcf-06c009c8e821" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_TaxReceivableAgreementLiability_0d372e04-4fb1-4f8f-a9a0-2f6cd5e737fd" xlink:href="goco-20221231.xsd#goco_TaxReceivableAgreementLiability"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_goco_TaxReceivableAgreementLiability_0d372e04-4fb1-4f8f-a9a0-2f6cd5e737fd" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLossCarryforwardsTable_d2dcadfe-79c9-4653-b6c2-5aebdd98d667" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLossCarryforwardsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_OperatingLossCarryforwardsLineItems_a1cf9293-a601-4590-b0ff-f01d2e344e7d" xlink:to="loc_us-gaap_OperatingLossCarryforwardsTable_d2dcadfe-79c9-4653-b6c2-5aebdd98d667" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeTaxAuthorityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_OperatingLossCarryforwardsTable_d2dcadfe-79c9-4653-b6c2-5aebdd98d667" xlink:to="loc_us-gaap_IncomeTaxAuthorityAxis_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeTaxAuthorityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_ab6fa6ce-e687-44dd-8534-d89140340970" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeTaxAuthorityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_8bb8f3ff-fde1-46ca-a4ce-364616cb6e1e" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_ab6fa6ce-e687-44dd-8534-d89140340970" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DomesticCountryMember_bd9b7a4c-a39e-4568-b6a3-a15e491841c9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DomesticCountryMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_ab6fa6ce-e687-44dd-8534-d89140340970" xlink:to="loc_us-gaap_DomesticCountryMember_bd9b7a4c-a39e-4568-b6a3-a15e491841c9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_1415d686-dbfd-4d83-8dd0-3b4638102341" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StateAndLocalJurisdictionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_ab6fa6ce-e687-44dd-8534-d89140340970" xlink:to="loc_us-gaap_StateAndLocalJurisdictionMember_1415d686-dbfd-4d83-8dd0-3b4638102341" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/RevenueNarrativeDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#RevenueNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/RevenueNarrativeDetails" xlink:type="extended" id="id45bcbb6f2cf473585cddf9a3c21de71_RevenueNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_6ef2da18-9b97-4449-b296-3e2a2e6b665d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossUnbilledReceivableCurrent_385484c5-e053-4f3c-87fe-9c39a5ea0377" xlink:href="goco-20221231.xsd#goco_ContractWithCustomerAssetAfterAllowanceForCreditLossUnbilledReceivableCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6ef2da18-9b97-4449-b296-3e2a2e6b665d" xlink:to="loc_goco_ContractWithCustomerAssetAfterAllowanceForCreditLossUnbilledReceivableCurrent_385484c5-e053-4f3c-87fe-9c39a5ea0377" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ContractWithCustomerLiabilityRevenueRecognized_667f35d8-01f7-4a4c-b339-b63d1d82716f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ContractWithCustomerLiabilityRevenueRecognized"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6ef2da18-9b97-4449-b296-3e2a2e6b665d" xlink:to="loc_us-gaap_ContractWithCustomerLiabilityRevenueRecognized_667f35d8-01f7-4a4c-b339-b63d1d82716f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_e6201a0e-8bb5-487f-9887-ee632dc38d32" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_6ef2da18-9b97-4449-b296-3e2a2e6b665d" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_e6201a0e-8bb5-487f-9887-ee632dc38d32" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BalanceSheetLocationAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_e6201a0e-8bb5-487f-9887-ee632dc38d32" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_87dfd740-2747-4cb0-855e-365d21ff3571" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_6ebf42ab-a0ae-40d0-b74a-b67074c84cf4" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_87dfd740-2747-4cb0-855e-365d21ff3571" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_1855b73c-42d9-44f7-b1fd-bf52af5e7640" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_87dfd740-2747-4cb0-855e-365d21ff3571" xlink:to="loc_us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_1855b73c-42d9-44f7-b1fd-bf52af5e7640" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/RevenueSummaryofDisaggregationofRevenueDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#RevenueSummaryofDisaggregationofRevenueDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/RevenueSummaryofDisaggregationofRevenueDetails" xlink:type="extended" id="i8e974f0fbf4043f985c8452fdde551f4_RevenueSummaryofDisaggregationofRevenueDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_5edeacdc-f612-4692-80a0-a543eddb5575" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_72f67a8c-49b0-4c78-adc6-017066375e3f" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_5edeacdc-f612-4692-80a0-a543eddb5575" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_72f67a8c-49b0-4c78-adc6-017066375e3f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_2400a877-5d47-480d-8e44-815f15e0cc5b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DisaggregationOfRevenueTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_5edeacdc-f612-4692-80a0-a543eddb5575" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_2400a877-5d47-480d-8e44-815f15e0cc5b" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_2400a877-5d47-480d-8e44-815f15e0cc5b" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4" xlink:to="loc_us-gaap_SegmentDomain_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_674273cf-8c76-41fb-a16b-464872f81e54" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_b5ed8146-87c1-4744-bdb5-8c7ae65ac5c4" xlink:to="loc_us-gaap_SegmentDomain_674273cf-8c76-41fb-a16b-464872f81e54" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareMember_d340a339-bc42-4a58-a79b-5053fb53ab46" xlink:href="goco-20221231.xsd#goco_MedicareMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_674273cf-8c76-41fb-a16b-464872f81e54" xlink:to="loc_goco_MedicareMember_d340a339-bc42-4a58-a79b-5053fb53ab46" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IndividualAndFamilyPlanMember_4cb6a5a1-800e-45f7-a1e5-83db1edc4bb8" xlink:href="goco-20221231.xsd#goco_IndividualAndFamilyPlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_674273cf-8c76-41fb-a16b-464872f81e54" xlink:to="loc_goco_IndividualAndFamilyPlanMember_4cb6a5a1-800e-45f7-a1e5-83db1edc4bb8" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductOrServiceAxis_636c6f9d-5615-4273-8e4c-891cd7972082" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_2400a877-5d47-480d-8e44-815f15e0cc5b" xlink:to="loc_srt_ProductOrServiceAxis_636c6f9d-5615-4273-8e4c-891cd7972082" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_636c6f9d-5615-4273-8e4c-891cd7972082_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_636c6f9d-5615-4273-8e4c-891cd7972082" xlink:to="loc_srt_ProductsAndServicesDomain_636c6f9d-5615-4273-8e4c-891cd7972082_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_1bc2759c-b9aa-4cb5-a019-a1a6fd42b80c" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_636c6f9d-5615-4273-8e4c-891cd7972082" xlink:to="loc_srt_ProductsAndServicesDomain_1bc2759c-b9aa-4cb5-a019-a1a6fd42b80c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:href="goco-20221231.xsd#goco_CommissionMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_1bc2759c-b9aa-4cb5-a019-a1a6fd42b80c" xlink:to="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicalAdvantageMember_4df9559f-45e9-4a9b-b219-12def2637145" xlink:href="goco-20221231.xsd#goco_MedicalAdvantageMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_MedicalAdvantageMember_4df9559f-45e9-4a9b-b219-12def2637145" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareSupplementMember_70aec21b-6836-461d-a859-484b16435693" xlink:href="goco-20221231.xsd#goco_MedicareSupplementMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_MedicareSupplementMember_70aec21b-6836-461d-a859-484b16435693" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PrescriptionDrugPlansMember_6af938aa-a687-436e-85ee-9f803b4e240e" xlink:href="goco-20221231.xsd#goco_PrescriptionDrugPlansMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_PrescriptionDrugPlansMember_6af938aa-a687-436e-85ee-9f803b4e240e" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_FixedIndemnityMember_76b548a8-4f28-402a-a4ef-ade59c5781d3" xlink:href="goco-20221231.xsd#goco_FixedIndemnityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_FixedIndemnityMember_76b548a8-4f28-402a-a4ef-ade59c5781d3" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ShortTermMember_e66d7f17-3487-4a47-8b4d-e7d8298b1982" xlink:href="goco-20221231.xsd#goco_ShortTermMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_ShortTermMember_e66d7f17-3487-4a47-8b4d-e7d8298b1982" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MajorMedicalMember_9c33e7e8-d27a-4b06-b10f-3fe1b1e3116b" xlink:href="goco-20221231.xsd#goco_MajorMedicalMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_MajorMedicalMember_9c33e7e8-d27a-4b06-b10f-3fe1b1e3116b" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_AncillaryMember_21cada38-3a7d-40e6-9b06-73c78006f1bf" xlink:href="goco-20221231.xsd#goco_AncillaryMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_AncillaryMember_21cada38-3a7d-40e6-9b06-73c78006f1bf" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_SmallGroupMember_101fa32d-3d3c-4b59-be3c-caf6ea186bc0" xlink:href="goco-20221231.xsd#goco_SmallGroupMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_CommissionMember_fed0b777-fd1b-411d-95b2-70d7443d2625" xlink:to="loc_goco_SmallGroupMember_101fa32d-3d3c-4b59-be3c-caf6ea186bc0" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:href="goco-20221231.xsd#goco_EnterpriseMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_1bc2759c-b9aa-4cb5-a019-a1a6fd42b80c" xlink:to="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PartnerMarketingAndEnrollmentServicesMember_9fde6bda-aaa9-4b11-90f5-618daa72fce5" xlink:href="goco-20221231.xsd#goco_PartnerMarketingAndEnrollmentServicesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:to="loc_goco_PartnerMarketingAndEnrollmentServicesMember_9fde6bda-aaa9-4b11-90f5-618daa72fce5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EncompassRevenueMember_8a770bef-0796-4b8e-9a26-d814cbd871df" xlink:href="goco-20221231.xsd#goco_EncompassRevenueMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:to="loc_goco_EncompassRevenueMember_8a770bef-0796-4b8e-9a26-d814cbd871df" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_DirectPartnerCampaignsMember_d4b334c6-f1cc-4981-9e1e-b347d7379a39" xlink:href="goco-20221231.xsd#goco_DirectPartnerCampaignsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:to="loc_goco_DirectPartnerCampaignsMember_d4b334c6-f1cc-4981-9e1e-b347d7379a39" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_EnterpriseOtherMember_5b757eac-035d-43ea-b5f8-1386a67ae69c" xlink:href="goco-20221231.xsd#goco_EnterpriseOtherMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_EnterpriseMember_1c935ae7-32a2-4629-ba21-80b9a3d96dd5" xlink:to="loc_goco_EnterpriseOtherMember_5b757eac-035d-43ea-b5f8-1386a67ae69c" xlink:type="arc" order="4"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/CommitmentsandContingenciesDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#CommitmentsandContingenciesDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/CommitmentsandContingenciesDetails" xlink:type="extended" id="i7d081ec509be4f878c08645776aff45b_CommitmentsandContingenciesDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingenciesLineItems_0c52fb16-ac2f-4893-b098-b47ed22bfe03" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LossContingenciesLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingencyNewClaimsFiledNumber_6629cc68-9c3b-4ed0-b849-7da792b59f47" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LossContingencyNewClaimsFiledNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LossContingenciesLineItems_0c52fb16-ac2f-4893-b098-b47ed22bfe03" xlink:to="loc_us-gaap_LossContingencyNewClaimsFiledNumber_6629cc68-9c3b-4ed0-b849-7da792b59f47" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingenciesTable_ededafac-5471-489a-b1c2-a36fc4b9be22" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LossContingenciesTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LossContingenciesLineItems_0c52fb16-ac2f-4893-b098-b47ed22bfe03" xlink:to="loc_us-gaap_LossContingenciesTable_ededafac-5471-489a-b1c2-a36fc4b9be22" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusAxis_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LitigationStatusAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LossContingenciesTable_ededafac-5471-489a-b1c2-a36fc4b9be22" xlink:to="loc_us-gaap_LitigationStatusAxis_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusDomain_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LitigationStatusDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LitigationStatusAxis_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d" xlink:to="loc_us-gaap_LitigationStatusDomain_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusDomain_485680f3-2d90-4fdb-a235-3a36180b9a92" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_LitigationStatusDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LitigationStatusAxis_aafd17aa-9b6e-4cd1-81e1-1ebb80891c4d" xlink:to="loc_us-gaap_LitigationStatusDomain_485680f3-2d90-4fdb-a235-3a36180b9a92" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PendingLitigationMember_c0b810b4-306f-4e78-8d3d-0352ac0674dc" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_PendingLitigationMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LitigationStatusDomain_485680f3-2d90-4fdb-a235-3a36180b9a92" xlink:to="loc_us-gaap_PendingLitigationMember_c0b810b4-306f-4e78-8d3d-0352ac0674dc" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/RelatedPartyTransactionsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#RelatedPartyTransactionsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/RelatedPartyTransactionsDetails" xlink:type="extended" id="ia4052976caf74d95984653a099c3278c_RelatedPartyTransactionsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RelatedPartyTransactionLeasePayments_444efb24-0d77-499c-b71a-39f288b1cf27" xlink:href="goco-20221231.xsd#goco_RelatedPartyTransactionLeasePayments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_goco_RelatedPartyTransactionLeasePayments_444efb24-0d77-499c-b71a-39f288b1cf27" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RelatedPartyTransactionTerminationWithoutCausePeriodOfRequiredWrittenNotice_91e04f58-05ac-4f9b-a93f-6c24d6b06c3b" xlink:href="goco-20221231.xsd#goco_RelatedPartyTransactionTerminationWithoutCausePeriodOfRequiredWrittenNotice"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_goco_RelatedPartyTransactionTerminationWithoutCausePeriodOfRequiredWrittenNotice_91e04f58-05ac-4f9b-a93f-6c24d6b06c3b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RelatedPartyTransactionRequiredPaymentForUseOfAircraftAmountPerFlightHour_7c8cae5f-e9d2-43de-827b-c2bab4ed336d" xlink:href="goco-20221231.xsd#goco_RelatedPartyTransactionRequiredPaymentForUseOfAircraftAmountPerFlightHour"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_goco_RelatedPartyTransactionRequiredPaymentForUseOfAircraftAmountPerFlightHour_7c8cae5f-e9d2-43de-827b-c2bab4ed336d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_27d6ff70-acfb-4337-a6db-0334a2987b43" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_us-gaap_RelatedPartyTransactionExpensesFromTransactionsWithRelatedParty_27d6ff70-acfb-4337-a6db-0334a2987b43" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DueFromAffiliateCurrent_fb3280a4-3e04-4331-947f-59b4601c00c0" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_DueFromAffiliateCurrent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_us-gaap_DueFromAffiliateCurrent_fb3280a4-3e04-4331-947f-59b4601c00c0" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_PaymentsForRelatedPartyDistribution_0addf4c2-0aae-4a4d-9f9a-ae9de83e2fd1" xlink:href="goco-20221231.xsd#goco_PaymentsForRelatedPartyDistribution"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_goco_PaymentsForRelatedPartyDistribution_0addf4c2-0aae-4a4d-9f9a-ae9de83e2fd1" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_617572c7-86ae-49f2-91bc-9990d4dcc84a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_692b9b96-9f46-4cd9-860c-cf70fc62920d" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_617572c7-86ae-49f2-91bc-9990d4dcc84a" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionAxis_c526d1ab-766c-4e74-9932-f94e3e791390" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_617572c7-86ae-49f2-91bc-9990d4dcc84a" xlink:to="loc_us-gaap_RelatedPartyTransactionAxis_c526d1ab-766c-4e74-9932-f94e3e791390" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_c526d1ab-766c-4e74-9932-f94e3e791390_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_c526d1ab-766c-4e74-9932-f94e3e791390" xlink:to="loc_us-gaap_RelatedPartyTransactionDomain_c526d1ab-766c-4e74-9932-f94e3e791390_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionDomain_eec0e15e-4ebf-405d-9223-9f6abb8c0a20" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionAxis_c526d1ab-766c-4e74-9932-f94e3e791390" xlink:to="loc_us-gaap_RelatedPartyTransactionDomain_eec0e15e-4ebf-405d-9223-9f6abb8c0a20" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_NonexclusiveAircraftDryLeaseAgreementMember_ebf1d6ff-a473-4d45-b1b0-1fa28a242ad2" xlink:href="goco-20221231.xsd#goco_NonexclusiveAircraftDryLeaseAgreementMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionDomain_eec0e15e-4ebf-405d-9223-9f6abb8c0a20" xlink:to="loc_goco_NonexclusiveAircraftDryLeaseAgreementMember_ebf1d6ff-a473-4d45-b1b0-1fa28a242ad2" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_db7a29e2-f79b-405b-ab92-70ed805ce29a" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_617572c7-86ae-49f2-91bc-9990d4dcc84a" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_db7a29e2-f79b-405b-ab92-70ed805ce29a" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_db7a29e2-f79b-405b-ab92-70ed805ce29a_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_db7a29e2-f79b-405b-ab92-70ed805ce29a" xlink:to="loc_us-gaap_RelatedPartyDomain_db7a29e2-f79b-405b-ab92-70ed805ce29a_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_2e02bcfc-7ec8-40a6-bc74-61cb76845750" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_db7a29e2-f79b-405b-ab92-70ed805ce29a" xlink:to="loc_us-gaap_RelatedPartyDomain_2e02bcfc-7ec8-40a6-bc74-61cb76845750" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CurrentAndFormerEmployeesMember_732cc57d-343c-4edd-a919-3dbad29172cf" xlink:href="goco-20221231.xsd#goco_CurrentAndFormerEmployeesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_2e02bcfc-7ec8-40a6-bc74-61cb76845750" xlink:to="loc_goco_CurrentAndFormerEmployeesMember_732cc57d-343c-4edd-a919-3dbad29172cf" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/OperatingSegmentsandSignificantCustomersSummaryofReconciliationofOperatingProfitLossfromSegmentstoConsolidatedDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#OperatingSegmentsandSignificantCustomersSummaryofReconciliationofOperatingProfitLossfromSegmentstoConsolidatedDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/OperatingSegmentsandSignificantCustomersSummaryofReconciliationofOperatingProfitLossfromSegmentstoConsolidatedDetails" xlink:type="extended" id="i8ee5348c71fe487fb0e2c9a964ed12aa_OperatingSegmentsandSignificantCustomersSummaryofReconciliationofOperatingProfitLossfromSegmentstoConsolidatedDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenuesAbstract_4f6930a2-1bac-4aea-88b9-d0621fb7fd4d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevenuesAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_RevenuesAbstract_4f6930a2-1bac-4aea-88b9-d0621fb7fd4d" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_0ca6b973-895f-4f97-84d2-097df246455c" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenuesAbstract_4f6930a2-1bac-4aea-88b9-d0621fb7fd4d" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerIncludingAssessedTax_0ca6b973-895f-4f97-84d2-097df246455c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingIncomeLossAbstract_dd6e2633-4969-4c3c-a7c8-1b3de2c1c6b2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingIncomeLossAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_OperatingIncomeLossAbstract_dd6e2633-4969-4c3c-a7c8-1b3de2c1c6b2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingIncomeLoss_b5793b40-38e5-4a7d-a4b5-baa1a6e47974" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingIncomeLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingIncomeLossAbstract_dd6e2633-4969-4c3c-a7c8-1b3de2c1c6b2" xlink:to="loc_us-gaap_OperatingIncomeLoss_b5793b40-38e5-4a7d-a4b5-baa1a6e47974" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CorporateExpense_41d43254-147e-4cb1-9507-dcc15dd722f1" xlink:href="goco-20221231.xsd#goco_CorporateExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_goco_CorporateExpense_41d43254-147e-4cb1-9507-dcc15dd722f1" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_7b464d2e-4431-47dd-b899-90f25d534e9e" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_AmortizationOfIntangibleAssets"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_AmortizationOfIntangibleAssets_7b464d2e-4431-47dd-b899-90f25d534e9e" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseImpairmentLoss_6ec4aebe-b620-4f19-ae6b-131e071f4272" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingLeaseImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_OperatingLeaseImpairmentLoss_6ec4aebe-b620-4f19-ae6b-131e071f4272" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses_96fcceba-b0a7-4147-803a-967771255622" xlink:href="goco-20221231.xsd#goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_goco_RestructuringChargesExcludingExecutiveRelatedSeveranceExpenses_96fcceba-b0a7-4147-803a-967771255622" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_12b07b09-d56b-42ae-ade3-923450e1c5e3" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_12b07b09-d56b-42ae-ade3-923450e1c5e3" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_c1fcb984-1454-4097-9c49-01d436a6217b" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_c1fcb984-1454-4097-9c49-01d436a6217b" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillImpairmentLoss_967cc1d2-9b0e-494b-b5a8-edc3ee474485" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_GoodwillImpairmentLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_GoodwillImpairmentLoss_967cc1d2-9b0e-494b-b5a8-edc3ee474485" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InterestExpense_e479f250-9a4e-49e7-80d4-c3ab5bd13af2" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_InterestExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_InterestExpense_e479f250-9a4e-49e7-80d4-c3ab5bd13af2" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherNonoperatingIncomeExpense_e3bafa34-0446-4ff2-b4a5-d81e15a67746" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OtherNonoperatingIncomeExpense"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_OtherNonoperatingIncomeExpense_e3bafa34-0446-4ff2-b4a5-d81e15a67746" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_40e4719f-1fcd-459e-a3b7-c7fda0e1a749" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_40e4719f-1fcd-459e-a3b7-c7fda0e1a749" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_52af4a6e-72d9-4659-8ccc-05c56a6b4cf8" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_3fcc2194-9cc7-473d-b674-7078a325ddd7" xlink:to="loc_us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_52af4a6e-72d9-4659-8ccc-05c56a6b4cf8" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_b58b1568-21a9-452f-b924-1ceab132baa9" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_52af4a6e-72d9-4659-8ccc-05c56a6b4cf8" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_b58b1568-21a9-452f-b924-1ceab132baa9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_b58b1568-21a9-452f-b924-1ceab132baa9_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_b58b1568-21a9-452f-b924-1ceab132baa9" xlink:to="loc_us-gaap_SegmentDomain_b58b1568-21a9-452f-b924-1ceab132baa9_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_f4ba7081-8bd9-44a2-98a7-f70720d6d298" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_b58b1568-21a9-452f-b924-1ceab132baa9" xlink:to="loc_us-gaap_SegmentDomain_f4ba7081-8bd9-44a2-98a7-f70720d6d298" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareMember_325a6024-c267-4983-ab1d-e765e1813367" xlink:href="goco-20221231.xsd#goco_MedicareMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_f4ba7081-8bd9-44a2-98a7-f70720d6d298" xlink:to="loc_goco_MedicareMember_325a6024-c267-4983-ab1d-e765e1813367" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareInternalSegmentMember_88ac06bd-dc44-4e4b-ba4d-d1ec13c459ce" xlink:href="goco-20221231.xsd#goco_MedicareInternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_MedicareMember_325a6024-c267-4983-ab1d-e765e1813367" xlink:to="loc_goco_MedicareInternalSegmentMember_88ac06bd-dc44-4e4b-ba4d-d1ec13c459ce" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_MedicareExternalSegmentMember_b87ec6d6-a50d-4576-b5d7-26557f4fe08a" xlink:href="goco-20221231.xsd#goco_MedicareExternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_MedicareMember_325a6024-c267-4983-ab1d-e765e1813367" xlink:to="loc_goco_MedicareExternalSegmentMember_b87ec6d6-a50d-4576-b5d7-26557f4fe08a" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IndividualAndFamilyPlanAndOtherMember_42a40376-62b5-4069-a158-698797c6b2e2" xlink:href="goco-20221231.xsd#goco_IndividualAndFamilyPlanAndOtherMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_f4ba7081-8bd9-44a2-98a7-f70720d6d298" xlink:to="loc_goco_IndividualAndFamilyPlanAndOtherMember_42a40376-62b5-4069-a158-698797c6b2e2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IndividualAndFamilyPlanAndOtherInternalSegmentMember_38bb0af1-2907-4552-babb-cd6b9f3caf77" xlink:href="goco-20221231.xsd#goco_IndividualAndFamilyPlanAndOtherInternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_IndividualAndFamilyPlanAndOtherMember_42a40376-62b5-4069-a158-698797c6b2e2" xlink:to="loc_goco_IndividualAndFamilyPlanAndOtherInternalSegmentMember_38bb0af1-2907-4552-babb-cd6b9f3caf77" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_IndividualAndFamilyPlanAndOtherExternalSegmentMember_8a75fe1b-3f31-4fc2-86eb-9a570b4a4a04" xlink:href="goco-20221231.xsd#goco_IndividualAndFamilyPlanAndOtherExternalSegmentMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_goco_IndividualAndFamilyPlanAndOtherMember_42a40376-62b5-4069-a158-698797c6b2e2" xlink:to="loc_goco_IndividualAndFamilyPlanAndOtherExternalSegmentMember_8a75fe1b-3f31-4fc2-86eb-9a570b4a4a04" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsAxis_d2dd473c-f20f-435e-9890-d47c61f7a974" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidationItemsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_52af4a6e-72d9-4659-8ccc-05c56a6b4cf8" xlink:to="loc_srt_ConsolidationItemsAxis_d2dd473c-f20f-435e-9890-d47c61f7a974" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsDomain_d2dd473c-f20f-435e-9890-d47c61f7a974_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidationItemsDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ConsolidationItemsAxis_d2dd473c-f20f-435e-9890-d47c61f7a974" xlink:to="loc_srt_ConsolidationItemsDomain_d2dd473c-f20f-435e-9890-d47c61f7a974_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsDomain_5bf19c61-643a-4c74-858f-13283245bf4d" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_ConsolidationItemsDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ConsolidationItemsAxis_d2dd473c-f20f-435e-9890-d47c61f7a974" xlink:to="loc_srt_ConsolidationItemsDomain_5bf19c61-643a-4c74-858f-13283245bf4d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingSegmentsMember_18d1121f-5ccb-4d26-886b-0ee2c39c711d" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_OperatingSegmentsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ConsolidationItemsDomain_5bf19c61-643a-4c74-858f-13283245bf4d" xlink:to="loc_us-gaap_OperatingSegmentsMember_18d1121f-5ccb-4d26-886b-0ee2c39c711d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.gohealth.com/role/OperatingSegmentsandSignificantCustomersSummaryofRevenuebyMajorCustomersbyReportingSegmentsDetails" xlink:type="simple" xlink:href="goco-20221231.xsd#OperatingSegmentsandSignificantCustomersSummaryofRevenuebyMajorCustomersbyReportingSegmentsDetails"/>
  <link:definitionLink xlink:role="http://www.gohealth.com/role/OperatingSegmentsandSignificantCustomersSummaryofRevenuebyMajorCustomersbyReportingSegmentsDetails" xlink:type="extended" id="ib7dfbf7ff0954d5e9ed0f4e397a6f9c7_OperatingSegmentsandSignificantCustomersSummaryofRevenuebyMajorCustomersbyReportingSegmentsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_7b86105f-6b6d-4b7b-9304-27b6225dd1fa" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_EntityWideRevenueMajorCustomerLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_3f394931-8dd8-495c-82ce-ccda706ff2dd" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskPercentage1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_7b86105f-6b6d-4b7b-9304-27b6225dd1fa" xlink:to="loc_us-gaap_ConcentrationRiskPercentage1_3f394931-8dd8-495c-82ce-ccda706ff2dd" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_ac8fe59c-dd7c-455a-9f1f-1086e4e15965" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_7b86105f-6b6d-4b7b-9304-27b6225dd1fa" xlink:to="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_ac8fe59c-dd7c-455a-9f1f-1086e4e15965" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MajorCustomersAxis_467dff5c-78b8-43eb-b649-66c12ba1ad5d" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_MajorCustomersAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_ac8fe59c-dd7c-455a-9f1f-1086e4e15965" xlink:to="loc_srt_MajorCustomersAxis_467dff5c-78b8-43eb-b649-66c12ba1ad5d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_NameOfMajorCustomerDomain_467dff5c-78b8-43eb-b649-66c12ba1ad5d_default" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_NameOfMajorCustomerDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_MajorCustomersAxis_467dff5c-78b8-43eb-b649-66c12ba1ad5d" xlink:to="loc_srt_NameOfMajorCustomerDomain_467dff5c-78b8-43eb-b649-66c12ba1ad5d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:href="https://xbrl.fasb.org/srt/2022/elts/srt-2022.xsd#srt_NameOfMajorCustomerDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_MajorCustomersAxis_467dff5c-78b8-43eb-b649-66c12ba1ad5d" xlink:to="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_HumanaMember_b0901d17-071e-4b7c-9841-77435c089fc6" xlink:href="goco-20221231.xsd#goco_HumanaMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:to="loc_goco_HumanaMember_b0901d17-071e-4b7c-9841-77435c089fc6" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_ElevanceMember_7c7dbc09-180c-4bd4-b5a2-9447ac3c1a69" xlink:href="goco-20221231.xsd#goco_ElevanceMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:to="loc_goco_ElevanceMember_7c7dbc09-180c-4bd4-b5a2-9447ac3c1a69" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_UnitedMember_8d930425-777d-403e-b276-3df4198a3fd7" xlink:href="goco-20221231.xsd#goco_UnitedMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:to="loc_goco_UnitedMember_8d930425-777d-403e-b276-3df4198a3fd7" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_goco_CenteneMember_2bb4d096-6c08-4b32-a246-56fa35b207ae" xlink:href="goco-20221231.xsd#goco_CenteneMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_NameOfMajorCustomerDomain_d034e2bc-7db5-47b9-baff-887c14e7e4da" xlink:to="loc_goco_CenteneMember_2bb4d096-6c08-4b32-a246-56fa35b207ae" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_64cefa16-6ba2-4444-89f7-f2db43abbc69" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_ac8fe59c-dd7c-455a-9f1f-1086e4e15965" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_64cefa16-6ba2-4444-89f7-f2db43abbc69" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_64cefa16-6ba2-4444-89f7-f2db43abbc69_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskBenchmarkDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_64cefa16-6ba2-4444-89f7-f2db43abbc69" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_64cefa16-6ba2-4444-89f7-f2db43abbc69_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_83b5d197-0599-4338-a30b-9decca73fe82" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskBenchmarkDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_64cefa16-6ba2-4444-89f7-f2db43abbc69" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_83b5d197-0599-4338-a30b-9decca73fe82" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SalesRevenueNetMember_487ea22d-850e-448a-b865-b0dc3f2dc534" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_SalesRevenueNetMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskBenchmarkDomain_83b5d197-0599-4338-a30b-9decca73fe82" xlink:to="loc_us-gaap_SalesRevenueNetMember_487ea22d-850e-448a-b865-b0dc3f2dc534" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskByTypeAxis_ce7242c2-ab9f-4980-8b58-ad5b2fd80947" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskByTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_ac8fe59c-dd7c-455a-9f1f-1086e4e15965" xlink:to="loc_us-gaap_ConcentrationRiskByTypeAxis_ce7242c2-ab9f-4980-8b58-ad5b2fd80947" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_ce7242c2-ab9f-4980-8b58-ad5b2fd80947_default" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_ce7242c2-ab9f-4980-8b58-ad5b2fd80947" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_ce7242c2-ab9f-4980-8b58-ad5b2fd80947_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ConcentrationRiskTypeDomain_47de1b51-9c75-4504-b5b9-e4c251662781" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ConcentrationRiskTypeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByTypeAxis_ce7242c2-ab9f-4980-8b58-ad5b2fd80947" xlink:to="loc_us-gaap_ConcentrationRiskTypeDomain_47de1b51-9c75-4504-b5b9-e4c251662781" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerConcentrationRiskMember_e367023d-9411-490b-b761-1a17d92c26ea" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_CustomerConcentrationRiskMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConcentrationRiskTypeDomain_47de1b51-9c75-4504-b5b9-e4c251662781" xlink:to="loc_us-gaap_CustomerConcentrationRiskMember_e367023d-9411-490b-b761-1a17d92c26ea" xlink:type="arc" order="0"/>
  </link:definitionLink>
</link:linkbase>
